To attend IDA events, you must register for the show at https://swcarwash.org/events/2019-convention-expo.
Schedule of Events
Monday, 2/25: Break-out Session
Detailing Bootcamp: Everything you Need to know about Express and Full-service Detailing
Presenters: Bob Phillips, CD-SV, RT (P&S Sales); Prentice St. Clair, CD-SV, RT (Detail in Progress, Inc.); Keith Duplessie, CD-SV, RT (Detail Plus)
Description: Fast-paced, intensive, and information-packed overview of the viability and potential profitability of running a detailing operation at your carwash. Topics include equipment and supplies; facilities; staffing and training; managing; marketing and sales. What you need to set up from scratch and to improve an existing operation. Learn from a team of recognized detailing experts with a combined detailing industry experience of over 100 years.
Tuesday, 2/26: Seminars
A Message to Young Entrepreneurs
Description: Why do we do all this? Are we living FOR our profession or living BECAUSE of our profession? What’s the next move? This engaging presentation will help you find answers to these questions. It will also cause you to form appropriate questions about your entrepreneurialism and how it impacts your life. For entrepreneurs who are young or young at heart.
How to Get Those Carpets REALLY Clean, REALLY Fast
Description: Express detailing relies heavily on the sales of the “express carpet and mat service.” Yet the techniques typically used leave carpets less than clean and overly saturated. In this presentation, “best practices” carpet cleaning procedures, honed over decades of experience, will be shared. A live demonstration will be provided, and participants will have a chance to try out the methodology.
How to Create the Perfect Detailing Menu
Description: The detailing menu has a large impact on the entire operation. The level of menu complexity can either assist in closing sales or turn customers away. Sales staff rely on a menu that is easy to navigate and explain. Detailing technicians must understand the procedure that is necessary to complete each menu item. This presentation will suggest menu ideas that assist in all of these areas.
SCWA Quick Talk
The Importance of Creating Standard Operating Procedures in Your Car Wash Detailing Center in Order to Yield Consistently Great Results and Happy Customers
Date & Time: TBD