The Detail Dialogue

In This Issue

President's Letter

Board Member Spotlight:
Bob Myers, CD-SV, RT

Website News

IDA at SEMA and MTE

Member & Industry News

New Members, Newly Certified Detailers July 2018

Work Smarter, Not Harder. Did Someone Say Credit?

Business Links

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

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IDA Board of Directors

Justin Labato, CD-SV, RT - President
Jonathan Munsell - Vice President, Operators
Mike Phillips, CD-SV, RT - Vice President, Suppliers
Dan Baker, CD - Treasurer
Mike Dickson, CD-SV, RT - Immediate Past President
Bob Eichelberg
Jim Goguen, CD-SV
Mark Johnson, CD
Bob Myers, CD-SV
Tom Palancia, CD-SV, RT
DJ Patterson, CD-SV
Jason Rose, CD-SV, RT
Rob Schruefer, CD-SV, RT
Sheryle Hazard, CAE - Executive Director 

Upcoming Events

IDA Certification Event - Phase II (SV) pres. by Autogeek.com: Sunday, September 16, 2018

IDA Third Thursday Webinar Series: Thursday, September 20, 2018

IDA Certification Event - Phase II (SV) pres. by Majestic Solutions: Thursday, September 20, 2018

IDA Certification Event - Phase I (CD) pres. by Professional Detailing Products: Tuesday, September 25, 2018

See all event details on our calendar!

Start an IDA Chapter!

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

Contact the IDA

International Detailing Association 
2345 Rice Street, Suite 220 
Saint Paul, MN 55113
Online: www.the-ida.com
Email: info@the-ida.com
Phone: 651-925-5526
Fax: 651-317-8048

Have a question or want to be removed from the newsletter mailing list? Contact us here!

By Justin Labato, CD-SV, RT

If you have your ear to the pulse of the professional detailing industry today, especially among our members, you may have noticed that there are more and more high-profile events that gather teams of professional detailers from around the world.  Such events might involve a coordinated team of pre-selected detailers that gather at a historic museum or upscale car show to provide services.  How do you get involved in such events?  It really comes down to participating in your industry as much as possible and making connections with some of the leaders who put together these events.

So how do you get involved?  Well, there are a number of ways. 

First, there is an increasing number of IDA “Meet and Greet” informal gatherings to bring both members and non-members together in support of each other.  Check out the IDA website for announcements of such events in your area.  Many professionals in our community are traveling long distances for IDA-related events.  These individuals have an understanding that connecting with fellow professionals, both in formal and informal settings, is a great way to solve problems, gather information, and energize their psyches and businesses.  (Read more)

- Justin Labato, CD-SV, RT
2018 IDA President

Each month we feature a Member Spotlight.  This month we're talking with IDA Board Member Bob Myers, CD-SV, RT, Midwest Sales Representative for BAF Industries - Pro Products, an IDA Founder's Club member.

International Detailing Association (IDA): How did you get into the detailing industry?
Bob Myers (BM): I always took care of my vehicles at a young age.  My friends and neighbors always asked me to clean and wax their cars like mine and, of course, I didn’t charge them anything.  It was just fun and rewarding to make something look new again.  At this time, I never knew there was a business or people who actually did this for a living.  I did some research and decided to give up my construction career and start a detailing service, for money.

IDA: How has your career evolved? 
BM: Along with owning my successful detail shop for 12 years, I also found myself teaching or guiding others on detailing.  I sold my business and started detail consulting for a chain of dealerships and collision shops.  After doing this for for or five years, I had the opportunity to work for a product distributor as a route salesman.  I did this for six years and had an opportunity to go to work for the product Manufacturer (BAF Industries-PRO® Products) as a regional salesman.

IDA: Why did you decide to get involved with the IDA Board?
BM: I have always been around the key playmakers in the detailing industry since its birth.  I was nominated by my supervisor and VP of BAF Industries, John Bell.  I feel the need to continue teaching and giving back to an industry that has rewarded me for the last 38 years.  I’m honored to be part of the IDA and serve as a board member.  (Read more)

Introducing an all new the-ida.com!  Our website has been specially redesigned to increase the visibility of the detailing profession and promote our dedicated members and Certified Detailers to consumers.

We've got a brand new look, easier navigation, more robust member profiles, social networking opportunities, and a streamlined certification program.  Learn more and start exploring today!

Stay tuned — in the coming weeks we will be sending more information about how to use all of the great new features.

IDA at SEMA - October 30 - November 2, 2018

For those of you attending SEMA in Las Vegas, NV, we have two can't miss events!  The IDA will be hosting a Detailers' Meet & Greet and an IDA Certification Event - Phase I (CD).  Register today!

IDA at MTE - January 10-12, 2019

We have an exciting and jam-packed schedule at Mobile Tech Expo once again!  IDA offerings include members' educational seminars, Certification Events - Phase I & II (CD-SV), booth time, and of course our Annual Business Meeting, Awards Presentation, and Reception.  Learn more and stay tuned for additional details coming soon!

Announcing Mobile Tech Expo - Las Vegas

The demand for a Mobile Tech Expo in the West is being answered!  Mobile Tech Expo will be serving the West and Southwest markets by holding the first West Coast expo for the mobile recon and S.M.A.R.T. repair industry.  Show dates are September 5-7, 2019 and it will be held at the South Point Hotel and Casino.  (Learn More)

Ziebart is Having Another Record Year

Automotive franchisor, Ziebart International Corporation, is elated to announce the start of another record year with two new master license agreements, as well as another U.S. license agreement, three more U.S. store openings, and two more U.S. expansions.  (Read More)

 Please welcome our new members!

• Bill Anderson
  
• Charles Aviles
  
• Kaan Aya, CD-SV
  
• Joaco Burgos
  
• Alexander Cabibbo, CD
  
• Todd Coldiron
  
• Adam Garbacz, CD
  
• Adam Garvin
  
• Scott Golsan, CD
  
• Pauline Karayoff, CD
  
• Cassandra Mazur
  
• Benjamin McKinney
  
• Milton Meeks
  
• Marcus Moriba
  
• Eddie Motamedi
  
• Paulo Narciso Pereira
  
• Taylor Overeem
  
• Sophie Palmer
  
• Sylvain Routier
  
• Arron Soong
  
• Nickolas Stewart, CD-SV
  
• Brett Stultz, CD
  
• Adam Thurman, CD
  
• Stephen Trapp
  
• Jehad Umal
  
• Jose A. Ventura-Tovar
  
• Ryan Yu

Congratulations to our newest Certified Detailers!

• Chase Beatty, CD - Marion Toyota
  
• Agustin Benitez, CD - Deluxe Detailing
  
• Lucion Bloxon, CD - Jetland Detailing Inc.
  
• Alexander Cabibbo, CD - Monster Lab Creations
  
• Stephen Castellanos, CD - Detail Envy
  
• Prateek Singh Chauhan, CD - Truglint Detailing Private Ltd.
  
• Adam Eaton, CD - Gtechniq LTD
  
• Adam Garbacz, CD - Cleancar Detailing Academy
  
• Scott Golsan, CD - Alpha Auto Detail SLC
  
• Tommy Johnson, CD - Original Classics Detailing
  
• Pauline Karayoff, CD - Race Day Detailing
  
• Dan Lambert, CD - Graham Automotive
  
• Stefan Leggott, CD - HOG Details
  
• Brenden Lohrenz, CD-SV - Graham Automotive
  
• Andrew Monahan, CD -  Graham Automotive
  
• Darryl Nave, CD-SV - Graham Automotive
  
• Richard Pughsley, CD - Primos Mobile Detailing
  
• Ryan Riegel, CD-SV - Buffalo Car Care LLC
  
• Max Riganti Fulginei, CD - EuroCars Detail
  
• Joseph San Miguel, CD - High Def Details
  
• William Saulter, CD-SV - Graham Automotive
  
• John Schmidt, CD-SV - Buffalo Car Care LLC
  
• Nickolas Stewart, CD-SV - Vistara Auto Finishing
  
• Brett Stultz, CD - Legacy Auto Detailing
  
• Adam Thurman, CD - Ultimate Image Detailing
  
• Gary Welzenbach, CD-SV - Graham Automotive
  
• Max Williams, CD - Maxx Perfection Detailing LLC

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

By Daniel Baker, CD
Treasurer, IDA Board of Directors
President, Ziebart Corporation

When you think about growing your detailing sales, do you think about it as detailing more vehicles in a day, week, month, or year?  Or do you think about raising your average ticket (selling price)?  A business key performance indicator (K.P.I.) that everyone should be aware of is your invoice average ticket.  Your average ticket is your sales divided by the number of vehicles invoiced over a period of time.

Most detail shops set their selling prices by doing a competitive survey of their market.  This is a good practice; however, it’s not just price that you should focus on, you also need to understand what your competitors are doing (i.e. what does a service include, are they IDA certified or Skills Validated) for the prices they charge.  (Read more)

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