The Detail Dialogue

In This Issue

President's Letter

Vote for the 2020 Board of Directors

Sponsor Spotlight

Holiday Gifts from the IDA Store

IDA at Mobile Tech Expo 2020

Did You Get IDA Certified in 2019?

Google My Business Optimization

New Members & Newly Certified Detailers, October 2019

IDA Website Spotlight

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

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Thank you to our Sponsors!

Diamond:

Platinum:

Gold:

Autopia Car Care

Detailers Dictionary

PRO Products

Superior Image

Advertise with the IDA

IDA Board of Directors

Jonathan Munsell, CD
President

DJ Patterson, CD-SV
Vice President, Operators

Mike Phillips, CD-SV, RT
Vice President, Suppliers

Dan Baker, CD
Treasurer

Justin Labato, CD-SV, RT
Immediate Past President

Bob Eichelberg

Jim Goguen, CD-SV

Mark Johnson, CD-SV

Bob Myers, CD-SV, RT

Tom Palancia, CD-SV, RT

Jason Rose, CD-SV, RT

Rob Schruefer, CD-SV, RT

Sheryle Hazard, CAE
Executive Director

Upcoming Events

IDA Certification Event - Phase I & II (CD-SV) presented by Instituto ITP: Friday, December 13, 2019 – Sunday, December 15, 2019

IDA Certification Event - Phase I (CD) presented by Detail in Progress: Monday, December 16, 2019

IDA Certification Event - Phase I & II (CD-SV) presented by RUPES USA: Saturday, January 18, 2020

See all event details on our calendar!

Upcoming Meet & Greets

IDA Detailers Meet and Greet: Friday, December 6, 2019

If you would like to host a Meet & Greet, click here to submit the event form or click here to view the IDA Meet & Greet policy.

New Job Board Listings

Detail Specialist - Turtle Wax, Bloomingdale, Illinois

To submit a job posting, click here!

Start an IDA Chapter

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Merchandise Store

Show your IDA pride wherever you go!  Order IDA logo-wear and proudly represent your professional association at the shop, events and tradeshows, client meetings, and beyond!

By Jonathan Munsell, CD, 2019 IDA President

My monthly message to the best detailers, suppliers, manufacturers, and distributors in the world.

Wow, where does the time go…here we are, another full year almost gone.

This time of year excites me on many levels.  It always seems like a flurry of activity is happening.  It seems like everyone tries to take everything that they wanted to get done at the beginning of the year and pull it together right in the nick of time at the end of the year.  It’s a mad dash for sure.  I know, we all do it!

The IDA has a little bit of that going on, but one of the things I love about the IDA is that it is in no way, shape, or form a frantic organization.  It is controlled and measured at every level.  It has amazing stewardship and our Executive Director, Sheryle Hazard, CAE, has been with us since the beginning.

So, this time of year for us, like in years past, is about looking to the future.  We have finalized the nominations for the Board of Directors and are positioning ourselves for another great year ahead.  I think we all could take a lesson from this type of control and discipline.  It doesn’t need to be a rat race.  If you are organized and disciplined, you can have whatever type of business and life you desire.

As you round out the year, of course be thankful for what you have.  Start looking to the future and start setting up next year to be the “Best Year Ever”.  Also, take some time this holiday season to enjoy your loved ones, appreciate the reality of your life, but also take time to plan for the future.  I mean real planning – the pen and paper type.  Take time to write down your “Big Hairy Audacious Goals” and the steps to get you there.  Set your sights on 2020 and lay it out on paper.  I assure you actually writing it will make a huge difference.  When you write this sort of stuff down, it changes. You become the author.  Your mind tries to resolve to accomplish it, with or without you even realizing it.

As we begin to usher 2019 out and 2020 in, focus on what you can do to make the next year for you GREAT!

As always, reach out to me or the IDA if we can help in any way!

Respectfully yours,

The IDA Board nominations are in!  It's now time to cast your vote to ratify the IDA Nominating Committee's recommendation for the four 2020-2022 IDA Board members.

Meet the 2020-2022 Board Candidates:

• Alan Medcraf, CD-SV, RT
  AMDetails, Elgin, Moray, United Kingdom (Operator)
  
• Tony Seara, CD-SV, RT
  Glassparency, Lindenhurst, NY (Supplier - Distributor)
  
• Phil Todd, CD-SV
  Majestic Solutions Distributing, Raleigh, NC (Supplier - Distributor)
  
• Kenya Williams, CD-SV
  I Shine for You Auto Detailing, Williamsburg, VA (Operator)

All IDA members in good standing are eligible to vote.  Check your email for the ballot.

Please submit your vote by the deadline of Tuesday, December 17, 2019, at 11:59 pm CST.

This month, we are introducing a new newsletter feature: the IDA Sponsor Spotlight!  For November, we chatted with Meghan Poirier, Chief Operations Officer, of 2019 IDA Platinum Sponsor Autogeek.

International Detailing Association (IDA): How long have you been with this company?
Meghan Poirier (MP): 16 years

IDA: What type of training does your company offer?
MP: Boat Detailing, Detailing Boot Camp with Mike Phillips, Roadshow Detailing Classes

IDA: What makes your company unique compared to other suppliers?
MP: We have been in business for over 20 years, and we provide live help and tech support over the phone for our customers, plus a lot of education on the products.

IDA: Will your company be attending Mobile Tech Expo?
MP: Yes (IDA Note: Check them out at Exhibit Booth 1011!)

IDA: What are some of the struggles your company has overcome to get to where it is today?
MP: We started out many years ago as a catalog company; moving to e-commerce was a lot of fun!

IDA: Why does your company believe it is beneficial to support the IDA?
MP: The IDA helps the industry and all those involved to learn, advance, and grow in this industry!

IDA: As a supplier, what changes would you like to see in the detailing industry?
MP: We would love to see everyone get along and help each other out.

Disclaimer: Autogeek is a 2019 IDA Platinum Sponsor.  The views and opinions expressed in this article do not necessarily reflect the official policy or position of the IDA.  If you are interested in becoming an IDA Sponsor, please click here to learn more.

Looking for the perfect holiday gift, or are you gearing up for Mobile Tech Expo?  Visit the IDA Merchandise Store!  A range of items featuring the IDA logo front and center are available for purchase, including caps, polos, work shirts, t-shirts, and brand-new tumblers (pictured above left)!  Clothing is available in a variety of colors and sizes.  Pick up something for your employees, family, friends, yourself, and any other detailing enthusiasts you know!  More new items coming soon!

Get your order in now before the holiday rush begins!  SHOP NOW!

IDA at MTE Orlando 2020: January 30 – February 1, 2020

We have an exciting and jam-packed schedule at Mobile Tech Expo (MTE) Orlando once again!  IDA offerings include members' educational seminars, Certification Events - Phase I & II (CD-SV), an exhibit booth, and of course our Annual Business Meeting, Awards Presentation, and Reception.

VIEW THE FULL SCHEDULE

Want to become an IDA at Mobile Tech Expo sponsor?  Click here!

By Alex Hazard, IDA Certification & Education Coordinator

Here we are, at the end of yet another year furthering our businesses and leaving our mark on the detailing industry as a whole.  As you look back at 2019, I hope you see great success and opportunities to improve in the coming year.  To those of you who have gotten involved in the IDA Certification Program, Certified Detailers, Skills Validated, and Recognized Trainers, thank you for taking the next step to help establish and raise the standard in the detailing industry.  The IDA would not be what it is today without the motivated people that continue to take pride in the work they do and the extra efforts to establish this industry on the map.  (Read more)

By Cevan Long, DiFiore's Auto Detailing, Movy Media LLC 

As business owners, we all want to maximize the effectiveness of our non-paid marketing and advertising efforts.  If you could attract a consistent stream of new customers in your geographic area that already have an intent to buy from your category of services, would you?  To sweeten the deal, this is at no cost to you, but it will require consistent effort.

Most businesses already know about Google My Business and have a listing; if not, I strongly encourage to sign up and claim yours.  Google My Business (GMB) is a business listing directory that is tightly integrated into numerous Google Services, most importantly, Search and Maps.  It acts as a complement to your website by giving you a presence within a Google search.  An example of this is If you Google “Professional Auto detailing", at the top of the results will be a special block that lists three to four detailing businesses with their address, hours, reviews, and phone number that are near your location.  This is called the Google Local Pack, or Google Map Pack.  Optimizing your listing increases the chance your business is featured in the pack. (Read more)

Please welcome our new members!

• Angelo Acosta, CD-SV
  
• Jefferson Albuquerque
  
• Terry Arnold
  
• Mike Aspinwall
  
• Kevin Atwell
  
• Dusty Baker
  
• Christian Benzon, CD
  
• Jay Berman
  
• Nick Book, CD
  
• Bjørn-Aage Bredal
  
• Stefan Cobb, CD
  
• Michael Cook
  
• Randolph Corneal
  
• Erick Corona
  
• Alexandre Correa
  
• Artur Costa
  
• Thiago Costa
  
• Julio Duarte
  
• Jorge Dupont
  
• Seth Dwyer
  
• Melissa Faust
  
• Florian Flora
  
• David Foster, CD
  
• Renzo Gazzo, CD-SV
  
• Lucas Gouvea
  
• Jared Grant
  
• Darrel Grice
  
• Kate Hadland
  
• Guðmundur H. Halldórsson
  
• Dawn Hottle, CD-SV
  
• Frank Huseby
  
• Dustin Jackson
  
• Ivan James
  
• Atli Jonsson
  
• James Jordan
  
• Alberto Juarrero
  
• Dan Kimlinger, CD-SV
  
• Beau Kue
  
• Blazej Kuta
  
• Amber Lewis, CD
  
• Steven Martinez
  
• Adrian McCoy
  
• Nikki McPhebridge
  
• Andrew Meade
  
• Leandro Morgado
  
• Tim Myers, CD
  
• Ryan O'Connor, CD
  
• Ryan Ohare, CD-SV
  
• Marco Olivares
  
• Jefferson Oliveira
  
• Douglas Pendleton
  
• Paul Picanco Jr, CD
  
• Sandro Pijpers
  
• Paulo Porfirio
  
• Don Postma
  
• Jason Quinbey, CD-SV
  
• Tommy Rønningsveen
  
• Dagmara Ragone
  
• Ronnie Register
  
• Jeremy Riffle
  
• Rob Rowlands, CD-SV
  
• Shivam Sachdeva
  
• Raphael Saillant
  
• Jordan Sanders
  
• Yurick Santos
  
• Ailton Silva
  
• Andre Silva
  
• Andreas Skotner
  
• Devin Staudt, CD
  
• Donald Storm
  
• William Stutz
  
• Craig Thieme
  
• Brandon Timms
  
• Claiton Vieira
  
• Justin Warren
  
• Connor Williams, CD
  
• Bear Wilson
  
• Daniel Yabiku
  
• Ricardo Yabiku
  
• Gabriel Zambrana
  

Congratulations to our newest Certified Detailers!

• Angelo Acosta, CD-SV
• Galen Alvarez, CD
• Michael Arnold, CD
• Christian Benzon, CD
• Marc Biddiss, CD-SV
• Nick Book, CD
• Stefan Cobb, CD
• Chris Devito, CD
• Buddy Dunfee, CD-SV
• Michael Fonseca, CD
• Donald Gattshall, CD-SV
• Seth Glauberman, CD
• Randall Groh, CD
• Brandon Hall, CD
• Kyle Hogan, CD
• Dawn Hottle, CD-SV
• Lou Hunter, CD
• Tony Iwamoto, CD
• Jeffrey Jeffrey, CD
• David Kidd, CD
• Dan Kimlinger, CD-SV
• Gary Levine, CD-SV
• Amber Lewis, CD
• Mauricio Melendez, CD-SV
• Jon Miller, CD-SV
• Lauren Osina, CD
• Paul Picanco, CD
• Jason Quinbey, CD-SV
• Rob Rowlands, CD-SV
• Shawn Roy, CD
• Tom Smith, CD
• Devin Staudt, CD
• Stephanie Stevens, CD
• Andrew Stewart, CD
• Louis Vernon, CD-SV
• Nate Volpe, CD

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

We are pleased to announce another addition to our website: Dealerships!

At the International Detailing Association, we respect and welcome all sectors of the detailing profession, and our Operator membership is a good fit in many cases.  Anyone who owns or works as a fixed location detailer, mobile detailer, car wash, or auto dealer can join as an Operator.  That’s right – dealerships can benefit from an IDA membership at the Operator level!

To this end, we’ve added a new webpage specific to auto dealerships to outline how IDA membership is beneficial to them.  We know there are differences in the operation and needs of a dealership detailer, and the IDA is the premier source of information and education for professional detailers in all sectors and at all stages of their careers.

Click here to visit the new dealership webpage!

International Detailing Association
2345 Rice Street, Suite 220
Saint Paul, MN 55113
Online: www.the-ida.com
Email: info@the-ida.com
Phone: 651-925-5526
Fax: 651-317-8048

Have a question? Contact us here!