Keith has been a full-time member of the automotive detailing and reconditioning industry since 2000.  His career started in Oregon, in the insurance recovery industry.  In 2003, he began working with Detail Plus, serving the detail supply side of the industry.  With an engineering background, Detail Plus was a natural fit, and over time he built and invented many new detailing systems for the Auto Dealership, Car Wash, and high-end retail detail market.  During this time he also began to publish articles on process and business operations management for several industry trade publications.  While at Detail Plus, he also assumed the duties of being the company’s lead trainer and traveled extensively to educate detailers and shop operators around the world, including Europe, the Middle East, Africa, and North and South America.  He has been a guest speaker at many industry trade shows, continuing the message of education, efficiency, and sharing knowledge and experiences at each.  To date he has been a guest speaker at the International Car Wash Show, Western, South East, North East Car Wash shows, Mobile Tech Expo, and Middle East Cleaning Technology Shows.  In 2012, Keith left Detail Plus to cross over to the car wash side of the industry and worked as a regional rep for Big Man Washes in Dallas, TX, focusing on the company’s automotive detailing product line.  In 2017, he returned to the detailing supplier side of the business, joining the team at P&S Detail Products as the Business Development Director, and at the same time returned to his roots in the business and bought Detail Plus.  He currently runs Detail Plus and works full time with P&S.

A career Soldier, Keith joined the Army in 1989 and began an over 30-year career in both Active Duty Service and National Guard and Reserve status.  He has deployed multiple times, including stints while working in the Detailing industry.

In 2007, Keith was an original member of the exploratory committee that helped found the IDA.  It is through his involvement in the IDA that he has had the greatest impact in the Detailing Industry.  He joined the Board of Directors of the IDA in 2009, and served as Supplier Vice President in 2010 and then as President in both 2011 and 2012, with later stints as Past President, Treasurer, and member-at-large.  His imprint on the IDA can be seen in almost every major program of the IDA.  An original committee member of the Certification Committee, it was under his leadership as President that the IDA introduced the certification program.  Later he was responsible for helping to develop the Skills Validated Testing and then wrote the first drafts of what became the Recognized Independent Trainer criteria and guidelines that are still in place today.

Working in collaboration with Rick Goldstein in 2014, he initiated the creation of the Founder's Club of the IDA, and then worked to recruit the initial 16 members that would become the original members.  This group’s endowment was the stabilizing effort that helped secure the IDA’s financial footing, ensuring the Association’s solvency for years to come.  In creating the Founder's Club, Keith and Rick also created the IDA Hall of Fame, and the Founder's Endowment.

Keith has never been too busy to advocate for the IDA, make the call to recruit that new member, answer a question about certification or membership, or jump on a plane and go represent the IDA wherever there was a request.

In short, his tireless efforts to bring the industry together – to educate and unite detailers and the industry through the IDA at a time when the industry was fractured and disjointed – are Hall of Fame worthy, in their own right.  His leadership and willingness to endure in the face of the adversity that the IDA faced showed tremendous leadership, devotion to his fellow detailers, and selfless service beyond measure.