The Detail Dialogue

In This Issue

President's Letter

Member Spotlight

New IDA India Chapter

New Recognized Trainers

Member News

I Used to Dream Too Small

New Members, Newly Certified Detailers March 2019

Website Tips & Tricks

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

Article Submission

We need your help! The Detail Dialogue is looking for content submissions for this newsletter.

Click here to view our submission guidelines.

Email Your Articles Today!

Thank you to our Sponsors!

Diamond:

Platinum:

Gold:

Autopia Car Care

Detailers Dictionary

PRO Products

Superior Image

Advertise with the IDA

IDA Board of Directors

Jonathan Munsell, CD
President

DJ Patterson, CD-SV
Vice President, Operators

Mike Phillips, CD-SV, RT
Vice President, Suppliers

Dan Baker, CD
Treasurer

Justin Labato, CD-SV, RT
Immediate Past President

Bob Eichelberg

Jim Goguen, CD-SV

Mark Johnson, CD-SV

Bob Myers, CD-SV, RT

Tom Palancia, CD-SV, RT

Jason Rose, CD-SV, RT

Rob Schruefer, CD-SV, RT

Sheryle Hazard, CAE - Executive Director

Upcoming Events

IDA Certification Event - Phase II (SV) presented by Autogeek: Monday, May 6, 2019

IDA Certification Event - Phase I (CD) presented by P&S The Polishing School: Tuesday, May 7, 2019

IDA Certification Event - Phase I & II (CD-SV) presented by Majestic Solutions Distributing: Tuesday, May 7, 2019

See all event details on our calendar!

Start an IDA Chapter!

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Merchandise Store

Show your IDA pride wherever you go!  Order IDA logo-wear and proudly represent your professional association at the shop, events and tradeshows, client meetings, and beyond!

By Jonathan Munsell, CD, 2019 IDA President

I hope when you get this letter things are fantastic in your world; business is building, and you have all the business you can handle.  In North Carolina the weather is absolutely beautiful, and it is peak detailing season.  "Pollengeddon" is basically done!

Last month I went on a bit of a rant about “Marketing is a Process, not an Event” and you have to get off the “Marketing Rollercoaster”.  This month I want to take it a bit further…

You Must Take Action on the Right Activities.

There are two parts to this.  Taking action is one thing.  Lots of people, especially in the detailing industry are very good – they’re not lazy people – they work hard, long hours, so they’re doing lots of things.  You need to put all your effort and energy into the right activities. (Read More)

Each month we feature a Member Spotlight. This month we're talking with IDA Marketing & Communications Committee Co-Chair, Kenya Williams, CD-SV, owner of I Shine For You Auto Detailing, in Williamsburg, Virginia.

International Detailing Association (IDA): How did you get into the detailing industry?

Kenya Williams (KW): I entered the detailing industry after spending eight years as a Nuclear Engineer, building the Nuclear Reactors for the US Navy Gerald R. Ford Aircraft Carrier, where everything had to be clean.  After completing this ship, I decided it was time to run my detailing business full-time.  I started with a passion for cars, then it turned into a daily chore, and then a business.  This coming June marks five years since I started I Shine For You Auto Detailing.

IDA: Tell us a bit about your business.

KW: I Shine For You was founded in Suffolk, Virginia in 2014 as a mobile unit.  I started off detailing for friends and family on nights and weekends while working as a Nuclear Engineer.  After getting my feet wet in the industry and tearing a rotator cuff, in 2016 I moved into a detailing shop in Williamsburg, Virginia and went into detailing full-time.  From a one-man operation to a full-time business, I Shine For You offers auto detailing services, paint protection, water damage remediation, and glass protection.  (Read more)

We are pleased to announce the newly established IDA India Chapter!  The Chapter was officially approved by the IDA Board of Directors earlier this month and is our fourth international Chapter overall.

The detailing community is growing rapidly in India.  The goal in forming this Chapter is to help promote the success and growth of the detailing industry in India and to create credibility for our profession.

Meet our IDA India Chapter Board Members:

• President: Anckur Sama – Autofresh.in
  
• Vice President: Saurjya Mitra – Excellerate Motors
  
• Krishna Kumar – Pearlshine Motors PVT Ltd.
  
• Narendra Gulavani, CD – AutoKraft Detailing Studio
  
• Mohit Agrawal – The Car Guys

"I decided to establish a chapter because the detailing community in India is growing fast and and by establishing a local chapter [we can] promote the success and growth of the detailing industry in India.  A short term benefit will be increasing recognition of certified detailers and in the long term, [we can] create credibility and improve the quality of work and share information and support with the community."
- IDA India Chapter President Anckur Sama

Congratulations to our newest IDA Recognized Trainers (RT), James Lafeber, CD-SV, RT, and Rigoberto Santana, CD-SV, RT!   

Visit our website for a full list of IDA Recognized Trainers and Recognized Training Centers.  Interested in becoming an RT?  Click here to learn more about the application and approval process.

Springfield’s Pro & Local Mobile Detailing Wins BBB Marketplace Excellence Award

SPRINGFIELD, MA April 26, 2019 – Paul Frasco and Chris Vella, owners of Pro and Local Mobile Detailing were awarded a Marketplace Excellence Award for Sustained Excellence from the Better Business Bureau of Central & Western Massachusetts and Northeastern Connecticut.  The Marketplace Excellence Awards for the Western Massachusetts region are held in the spring to recognize local businesses who promote the importance of high ethical standards in terms of business practices, and who work to ensure the local marketplace is fair and ethical.  (Read more)

Valley Detailing Companies come together for “Detailing For a Difference”

Tempe, AZ (April 17th, 2019) – A large group of automotive detailing businesses from the Phoenix Area and across the state are coming together to provide extensive and desperately needed automotive cleaning services for Child Crisis Arizona.  All of the detailers and the host location, Superior Image Care Care, located here in Tempe will donate 100% of their time and materials to give these vulnerable children the opportunity to ride daily in a fleet of clean, safe transport vehicles.  (Read more)

By Tony Whatley
365 Driven

When you are surrounded by those with an average mindset, you may adopt average goals. I grew up thinking that success meant getting a high school education, a house, a family, a car, and a “steady job”.

I grew up in a 1,000 sq-ft home, in a small suburb of Houston. My parents were hard workers. We were never poor, but we never had luxuries either. Every dollar that came into that house was based on sweat equity. Like most, it was just trading hours for dollars. Marking your calendar for paydays, so that you wouldn’t overspend your check.

I learned to value working hard. I also figured my life would be a repeat of how I grew up. That was the norm. You see, people rarely climb out of their financial demographic. The mindset sets in, and they become comfortable when they achieve what everyone around them achieves.  (Read more)

 Please welcome our new members!

• Norris Alawi, CD-SV
  
• Avery Alexander, CD-SV
  
• David Applebaum
  
• Luis Arroyo
  
• Joe Aymat
  
• Abhi Banda
  
• Stephen Blaikie
  
• Channing Braswell
  
• Jodi Bunting, CD-SV
  
• Joseph Burner, CD
  
• Ron Cain
  
• Craig Campbell, CD
  
• Floyd Campbell
  
• Timothy Cartwright
  
• Luis Cepeda
  
• Barry Cheyne, CD-SV
  
• Clinton Cornelius
  
• Craig Curtis
  
• Amos Damon, CD
  
• Wesley Daniels
  
• William Dobbins
  
• Lance Drum, CD
  
• Eric Eby
  
• Jeung Eun
  
• Marcos Eusébio
  
• James Falcone
  
• Christopher Fawver
  
• Austin Fowler
  
• Gretchen Giardina
  
• Gordon Gibson
  
• Chad Gioimo
  
• Daniel Gist
  
• Andrew Golden
  
• Paul Goring
  
• Nick Grams, CD-SV
  
• Jonah Hansen
  
• Johnathan Henschel
  
• Gustavo Imamura
  
• Benjamin Irving
  
• Darryl Johnson
  
• Ian Hero Karikitan
  
• Mohsin Khan
  
• Aphisit Khetkan
  
• Kody Kimball
  
• Anoop Kumar
  
• Krishna Kumar
  
• Andrew Lavarias
  
• Marc Leddy
  
• Michael J. LeDonne Sr., CD
  
• Bob Lozan, CD-SV
  
• Matthew Luhellier, CD
  
• Anthony Macri, CD-SV
  
• Alfredo J. Maldonado, CD
  
• Jacob Marcovitz
  
• Raechel Massey, CD
  
• Kyle Mastine, CD-SV
  
• Dames Maxime
  
• Brian McKee
  
• Kenneth Mello
  
• Dustin Michaud
  
• Aubrey Miller, CD
  
• Saurjya Mitra
  
• Paddy Mooney
  
• Michael Northrop
  
• Shaun Odom
  
• Robert Pabon
  
• Alexander Parkinson
  
• Raphael Parmentier Sr, CD
  
• Josi Paulsen
  
• Dean Pires
  
• Brandon Pono
  
• Victoria Pope
  
• Michael Potter, CD-SV
  
• Marco L. Pullen, CD
  
• Arvind Rajakrishnan
  
• Andy Reddy
  
• Giancarlo Rengifo
  
• Sergio Romero, CD
  
• Antonio Salgado
  
• Monicka Sama
  
• Fritz Simmeth
  
• Connor Smith
  
• Jontrel Smith
  
• Valerie Smith
  
• Andy Stallings, CD
  
• Dan Steger
  
• Christian Sutton, CD
  
• Frank Sylvia
  
• David Valenti, CD
  
• Tim Wright, CD
  
• Lim WT
  
• Andy Wu
  

Congratulations to our newest Certified Detailers!

• Jonathan Abrego, CD - Attention To Detail
  
• Norris Alawi, CD-SV - Ceramic Pro Tayside
  
• Ayoub Albarkat, CD
  
• Avery Alexander, CD-SV - Fletch's Inc
  
• David Brown, CD-SV - Detailers of Las Vegas
  
• Jodi Bunting, CD-SV - Fletch's Inc
  
• Joseph Burner, CD
  
• Anthony Busselot, CD - Autoclean Vap
  
• Craig Campbell, CD - V&C Motorcare
  
• Ron Chamberland, CD - Razor Sharp Detailing LLC
  
• Barry Cheyne, CD-SV - Stewart Cheyne Detailing
  
• Drew Davitian, CD - Trimble Inc.
  
• Lance Drum, CD - Ewald
  
• Ryan Ellinger, CD - Rocky Mountain Detailing
  
• Abraham Garcia, CD - Detail Performance
  
• Nick Grams, CD-SV - Fletch's Inc
  
• Damon Gray, CD - Owner's Pride
  
• Logan Gray, CD - Owner's Pride
  
• Alexander Jimenez, CD-SV
  
• Kelly Jones, CD-SV - Showroom Auto Detailing LLC
  
• Jonathan Lavallee, CD-SV - East Coast Auto Spa
  
• Matthew Luhellier, CD - Fletch's Inc
  
• Stefan Lynch, CD-SV - Jewel Auto Spa
  
• Shawn Lyon, CD - Velocity Auto Spa
  
• Anthony Macri, CD-SV - Macri Detailing
  
• Alfredo J. Maldonado, CD - Gunther Volkswagen Coconut Creek
  
• Robert Martin, CD-SV - Stewart Cheyne Detailing
  
• Monica Martirano, CD-SV - Enviable Detailing, LLC.
  
• Salvatore Martirano, CD-SV - Enviable Detailing
  
• Raechel Massey, CD - Fletch's Inc
  
• Steve McNett, CD - Furious Shine
  
• Aubrey Miller, CD - Clear Bra Indy
  
• Danny Monaghan, CD - Clear Bra Indy
  
• Malaki J. Murphy, CD - Parkway of Wilmington
  
• Rafael Palacios, CD - Detail Performance
  
• Raphael Parmentier Sr, CD - RP-DETAILNG
  
• Michael Potter, CD-SV - Fletchs Inc
  
• Marco L. Pullen, CD - Lussivo ltd
  
• Salman Radhi, CD-SV - Xperts Gate Trading
  
• Eoin Robertson, CD - Amdetails
  
• Laurent Scrementi, CD - Mister Big Detailing
  
• Zachary Silvernail, CD-SV - Zachs Dynamic Detailing
  
• Christian Sutton, CD
  
• David Valenti, CD - One armor
  
• Kenzie Vanosdol, CD - mvm detailing studio
  
• Mark Voskuhl, CD - Clear Bra Indy
  
• Jason Williamson, CD - Show Shine Solutions llc
  
• Christopher Zumo, CD-SV - Color Graphics Colorado

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

Recertification is required of Certified Detailers at all levels as a part of certification and skill maintenance. 

What is recertification?

Recertification is the process of maintaining your certification, which is required if you wish to keep your credentials of Certified Detailer, Skills Validated, or Recognized Trainer.  To maintain your certification, you must complete 8 full hours of detailing-related continuing education over a two-year period beginning with the month of your initial certification.  You will receive one CD credit hour for each full clock hour of a qualifying program with a max of 4 credit hours per calendar day.  (MTE's Education Day is the only exception to this.)  (Read more)

If you haven't yet done so, we encourage you to login to the new site, update your member profile, and begin exploring!

Please contact info@the-ida.com if you have specific questions about any of the new website features.