The Detail Dialogue

In This Issue

President's Letter

Member Spotlight

IDA Awards

Hall of Fame

Member Achievements

Trade Shows with the IDA: MTE Orlando and More

Safe Profits

New Members & Newly Certified Detailers, January 2020

IDA Code of Ethics

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

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Thank you to our Sponsors!

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Autopia Car Care

Detailers Dictionary

Mobile Tech Rx

PRO Products

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IDA Board of Directors

DJ Patterson, CD-SV
President

Alan Medcraf, CD-SV, RT
Vice President, Operators

Bob Myers, CD-SV, RT
Vice President, Suppliers

Phil Todd, CD-SV, RT
Treasurer

Jonathan Munsell, CD
Immediate Past President

Bob Eichelberg

Jim Goguen, CD-SV

Mark Johnson, CD-SV

Justin Labato, CD-SV, RT

Mike Phillips, CD-SV, RT

Jason Rose, CD-SV, RT

Tony Seara

Kenya Williams, CD-SV

Sheryle Hazard, CAE - Executive Director

Upcoming Events

IDA Certification Event - Phase II (SV) presented by Gtechniq: Saturday, February 29, 2020

IDA Certification Event - Phase I (CD) Presented by IDA Belgium/France Chapter: Sunday, March 8, 2020

The Detailing Show: Sunday, March 8, 2020

IDA Certification Event - Phase I & II (CD-SV) presented by Dr. Beasley's: Saturday, March 21, 2020

See all event details on our calendar!

Upcoming Meet & Greets

IDA Meet & Greet: Saturday, March 7, 2020

IDA Detailers Meet & Greet:
Saturday, March 14, 2020

If you would like to host a Meet & Greet, click here!

Click here to view the IDA Meet & Greet policy.

Start an IDA Chapter!

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Merchandise Store

Show your IDA pride wherever you go! Order IDA logo-wear and proudly represent your professional association at the shop, events and tradeshows, client meetings, and beyond!

By DJ Patterson, CD-SV, 2020 IDA President

Hello IDA Community!

A lot of us are finally simmering down from the Mobile Tech Expo “high”. The detailing community truly showed up at MTE Orlando! The amount of relationships that were created and knowledge that was shared during this past event is what it’s all about! Our Annual Business Meeting & Awards Presentation was a success. I recall standing on stage and stating that we have over 1700 members in 69 different countries! How awesome is that!? We are truly an International Detailing Association. Heck, I got the opportunity to chat with the President of our India Chapter in person while at MTE.

Major congratulations to the 2020 IDA Award Winners and the Inaugural Hall of Fame Class of 2020! We had roughly 15 New Member sign ups, 35 Certified Detailers, and 23 Skills Validated Detailers during MTE! Woohoo! 

This is the absolute best time to get involved with the IDA movement! Use your gifts and talents in the various committees so we can accelerate the growth of the IDA. Our committees meet once per month by phone or computer for roughly an hour. There is nothing like seeing your ideas and hard work, that align with the goals of the IDA, come to fruition through these committees. There is power in numbers and with the amount of talented people we have within our organization; we can get an insane amount accomplished this year! 

I hope you all have a prosperous month in life and in business. I look forward to reporting back in our March Newsletter. Stay in touch!

Connect with me on IG and Facebook: @djpatterson

Sincerely, 

Each month we feature a Member Spotlight. This month we're talking with Chris West, Founder & CEO of Solution Finnish, and Founder's Club Member. 

International Detailing Association (IDA): How did you get into the detailing industry?

Chris West (CW): When I invented Solution Finish in 2010, I used Professional Detailers to test the product a year before I actually launched it. So, the detailing industry got in with me... I’m still a detailing hack, truly. 

IDA: Tell us a bit about your business.

CW: Thanks to our amazing detailers and distributors, Solution Finish has doubled our sales every year since I started the business. Solution Finish is now in eight countries and still expanding. We are on our third generation of the formula, and I believe it’s going to keep getting better. (Read more)

This month, we chatted with Scott Morgan, Senior Product Manager of 2020 IDA Diamond Sponsor Auto Magic.

International Detailing Association: How long have you been with this company? 
Scott Morgan: I've been with Auto Magic for 12 years now. 

IDA: Were you a detailer prior to becoming a supplier? 
SM: No, I worked on other Automotive Product Management teams with ITW Evercoat.

IDA: What type of training does your business offer? 
SM: We have two IDA Recognized Trainers, Steve Winfield and Tyler Cucchi. We are very proud that they are recognized and participate in IDA training. We also have our 6 Stages of Reconditioning, which is a step-by-step guide to completely detailing a car.   

IDA: What makes your company unique compared to other suppliers? 
SM: We have many things that differentiate our company. For starters, our company has a long history. We have been in the Automotive Detailing business for 60 years and have just been inducted into the IDA Founder's Club. We also have unique proprietary products that are industry standards, like Red Hot and Special Cleaner. Auto Magic has sold Clay bars for more than 25 years and almost every detailer has used our product. We are also lucky to have the backing and support of ITW, a Forbes 500 company.

IDA: Is there any advice you would give to detailers that may be looking into transitioning to product sales, distribution, or manufacturing? 
SM: My best advice is to get to know the products you offer backwards and forward. Your knowledge to the end users becomes invaluable and you become their “go to” expert to help them solve problems which leads to success in growing your business.

IDA: What are some of the struggles your company has overcome to get to where it is today? 
SM: Our biggest struggle is making sure we are at the forefront of new product development. It is the lifeline of business growth and we fell behind for a time, but have come back with our Paint Correction System and Poly Magic launches and have many exciting new products in our pipeline.

IDA: Why does your company believe it is beneficial to support the IDA? 
SM: In addition to supporting the industry organization that services our industry, education is key to the detailing business. Knowing how to use the products you offer to maximize their effectiveness and speed of delivering a quality detail to your customer will lead to long term success for detailers and IDA provides a platform for educating those new and veteran in our business.

IDA: As a supplier, what changes would you like to see be made in the detailing industry? 
SM: Increases in detailer knowledge and the ability to communicate changes in the industry as products and laws evolve. Safety is a prime concern of the detailing world and with laws and rules evolving everyday, there needs to be a place for the detailers to go to be educated and kept up to speed.

Disclaimer: Auto Magic is a 2020 Diamond Sponsor.  The views and opinions expressed in this article do not necessarily reflect the official policy or position of the IDA.  If you are interested in becoming an IDA Sponsor, please click here to learn more.

The IDA strives to recognize its detailing professionals who go above and beyond the call of duty to help promote their business and detailing community. These awards honor the highest examples of hard work, passion and effort displayed by detailers across the globe. 

This year’s award winners were announced at the 2020 Mobile Tech Expo in Orlando. The ceremony took place during the Annual Business Meeting and Awards Banquet. A total of five awards were presented: Detail Shop of the Year, Detailer of the Year, Detail Supplier of the Year, Mobile Detailer of the Year, and the Outstanding Service award. 

• Detail Shop of the Year: Detail Lex, Daryl Lyons, CD-SV
• Detailer of the Year: Claude Harris, Jr., CD, Final Appearance Auto Detailing
• Detail Supplier of the Year: Professional Detailing Products (PDP), Mike Dickson, CD-SV, RT
• Mobile Detailer of the Year: Pro & Local Detailing Inc., Paul Frasco, CD-SV
• Outstanding Service: Daniel Baker, CD

Read More.

The IDA Hall of Fame recognizes individuals for their significant and lasting contributions to the professional detailing industry in the areas of Innovation, Advancement, Education, and Leadership. The Hall of Fame members have been nominated by their peers. 

At Mobile Tech Expo in February we inducted five outstanding individuals into the ranks of our hall of fame:

• Robert L. “Bud” Abraham
• Renny Doyle, CD-SV, RT
• Barry Meguiar
• William R. Phillips
• Ed Terwilliger, CD-SV, RT

“When I received the 'Outstanding Service Award' from IDA in 2017, I thought that was the culmination of my career.” Ed Terwilliger said when we spoke to him. “Fortunately for me teaching gave me the opportunity to help others succeed with their detailing business.  I am truly honored and humbled to have been inducted into the IDA Hall of Fame with the icons of our industry Barry Meguiar, Bud Abraham, Bill Phillips & Renny Doyle.”

Visit our website to learn more about each of the inductees. Learn More.

Don’t forget – nominations are now open for the IDA Hall of Fame Class of 2021! Submit your nominations by May 31, 2020. Make a nomination!

Submitted By: Justyna Brys

Justyna celebrated her 25th year in the detailing industry. 

Submitted By: Bradley Davis

American Sales Co. has recently expanded their customer range from 6 states to 11 states. 

Submitted By: Kodie Hitsman, CD-SV

Kodie and his company, The Detail Shoppe, took part in teaching the first inaugural Marine accreditation class for GTECHNIQ's new marine coating line at the Serum Summit 2020.

Submitted By: Tony Pando

Dr. ColorChip recently announced donations totaling $8000 to Knight's Alzheimer Disease Research Center (Knight ADRC) and Rett Syndrome.org.

Submitted By: Andrew Van Order, CD

Andrew and his company will be hosting a car wash fundraiser in Albany, Oregon, on July 12th , 12-5pm, called “Clean Ride for Clean Water”. This is a fundraiser through Andrew's church to help provide funding to send a mission team to Honduras to provide a clean water source for a village without it. Andrew is hoping to partner with other local detailers for the event.

Have exciting news to share with your IDA colleagues and friends? Send your achievements to info@the-ida.com for the chance to be included in an upcoming newsletter.

-Written by Alex Hazard

To those of you reading this that attended MTE Orlando and stopped by to visit with someone from the IDA, THANK YOU! We always love being able to match names with faces and hear about what you have going on back home with your businesses. A special congratulations to all of the individuals that passed their Certified Detailer (CD) exams, the Skills Validated (SV) testing, or both CD and SV at MTE Orlando this year. This turned out to be a huge event for the IDA, and all of you have a part in that.

To give some statistics to those of you that don’t already know, we had 35 detailers achieve their IDA Certified Detailer designation at MTE on Friday, January 31st. We also had 23 detailers attempt and pass their IDA Skills Validated testing on Saturday, February 1st. The turnout for both of these events were a tradeshow record for the IDA. What an emphatic way to continue proving what the detailing industry is all about. (Read more)

-Written by Josh Buckler CD, SV, IDA Marketing & Communications Co-chair

There’s not much better of a time to discuss preparedness for both personal and customer health than now.

The following information can help better prepare you, your team, your customers, and everyone’s friends and families. Remember, just because one person’s immune system may fight hard, the next individual might not be as fortunate. 

Prepare
Preparation is the number one method of prevention. The following are several ways you can prepare yourself, teams, families, friends, and more in order to help ensure the well-being of everyone around. (Read more)

 Please welcome our new members! 

• Drew Adney, CD
  
• Samuel Adorno, CD-SV
  
• Hugh Alexander, CD
  
• Camille Angot
  
• Ryland Ballingham, CD
  
• Marc Bandy, CD
  
• Sven Bauer
  
• Vincent Bossert
  
• William Brunner
  
• Daniel Burros
  
• Daniel Carr, CD-SV
  
• Sébastien Carteus
  
• Michael Castello
  
• Alexandre Castro
  
• Kevin Dalton
  
• David de la Rocha
  
• Ryan Dellucky, CD
  
• Shawn Derosa, CD
  
• François Dubois
  
• Matt Eager
  
• Elvar Örn Hjaltalín Einarsson
  
• Fouquet Emmanuel
  
• Jonathan Fernandez
  
• Ashton Filson
  
• Donald Ford
  
• Tyler Foster
  
• Jeffrey Franzino
  
• Jason Girasol, CD
  
• Susan Givens
  
• Lars Erik Godøen
  
• Randolf Gonzales, CD
  
• Eric Hacker, CD
  
• Helgi Halldórsson
  
• Nick Helms
  
• Dwayne Henry
  
• Froy Hernandez, CD
  
• Vasco Hulsen
  
• Paul Hurd
  
• Nicolas Izquierdo, CD-SV
  
• Romain Jacquinot
  
• Kyle Kamas, CD
  
• Mike Kennedy
  
• Eric Koenig
  
• Janis Lasmanis
  
• Jennyfer le Juste
  
• Andre LeDoux, CD
  
• Kevin Levigneront
  
• Troy Lively
  
• Cody Lolmaugh, CD
  
• Cristabel Londono
  
• Ronnie Mammen
  
• Alec Mangan, CD
  
• Jean-Christophe Masson
  
• Kevin McBride
  
• Sheldon McElhiney
  
• Andrew Mear
  
• Adrian Mohammed
  
• Jay Morena
  
• David Muratore
  
• Ben Nelson, CD
  
• Barry Nesmith
  
• Jordan Olivier
  
• Christopher O'loan
  
• Jared Orellana
  
• Michael Paul, CD
  
• Daniel Pinzón
  
• Thomas Prater
  
• Brandon Ramirez, CD
  
• Daryl Ramnath, CD
  
• Ryan Rigdon
  
• Manny Rivera, CD
  
• Albert Rodriguez
  
• Francisco Rodríguez
  
• Jason Schilling, CD
  
• Sanclemente Sebastien
  
• Gavin Seepersad
  
• Russel Stender, CD
  
• Brittain Stokes, CD
  
• Daniel Sweeney, CD
  
• Jimmy Sylvester, CD
  
• Trevor Tonner
  
• Nick Turney, CD
  
• Christopher Vandervondelen
  
• Michael Vicart
  
• Steven Watson-Brooks, CD
  
• Darren Williams, CD
  
• Lou Yagovane
  
• James Zanders, CD
  
• Luiz Zonatto
  

Congratulations to our newest Certified Detailers!

• Ruben Arzola, CD
• Ryland Ballingham, CD
• Paul Cain, CD
• Michael Cook, CD
• Thomas Domenge, CD
• Matthew Emerson, CD
• Xia Gang, CD
• Guillermo Gutierrez, CD
  
• Eric Hacker, CD
• Steve Hampton, CD-SV
• Alec Mangan, CD
• Paddy Mooney, CD-SV
• Ben Nelson, CD
• Roberto Perez, CD
• Cody Pike, CD-SV
  
• Jose Rodriguez, CD
  
• Teresa Romine, CD
  
• Dwayne Shaw, CD
  
• Christian Solano, CD
  
• Jason Syphus, CD-SV
  
• Mike Vest, CD
• John Wilkoski, CD
  
• Kimberly Wilkoski, CD
• James Zanders, CD

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

The IDA Code of Ethics, which members agree to adhere to, was recently revised and approved by the Board

I. My Commitment to Professionalism:

A. To prominently display the IDA Code of Ethics, adhere to all IDA logo and branding policies, and operate with the highest professional standards while providing quality products and services;
B. To maintain professional, trustworthy, and well-trained personnel; and,
C. To stay abreast of new techniques and products through research, education, and networking within the professional detailing community.

II. My Commitment to the Customer:
A. To make clear recommendations for service or product options to properly recondition a vehicle to any customer’s specifications;
B. To treat all customers fairly, and professionally, and exceed their expectations; and,
C. To exercise all reasonable care of a customer’s property and equipment.

III. My Commitment to Compliance:
A. To adhere to all regulations governing the operation of a detailing or supplier business;
B. To meet and exceed all applicable regulations that ensure the safety of personnel; and,
C. To obtain all necessary and appropriate insurance coverage.

IV. My Commitment to the Industry:
A. To contribute to the elevation of professional standards within the detailing industry;
B. To actively support, contribute to, participate with, and uphold the standards of the International Detailing Association; and,
C. To treat all members within the detailing profession with fairness and dignity.

V. My Commitment to the Environment:
A. To continually strive to reduce waste as well as the consumption of natural resources;
B. To minimize the use of hazardous and dangerous chemicals whenever possible; and,
C. To adhere to the tenets of the Clean Water Act or comparable conservation act by preventing non-compliant discharge of wastewater and contaminants.

International Detailing Association
2345 Rice Street, Suite 220
Saint Paul, MN 55113
Online: www.the-ida.com
Email: info@the-ida.com
Phone: 651-925-5526
Fax: 651-317-8048

Have a question? Contact us here!

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