The Detail Dialogue

In This Issue

President's Letter

Member Spotlight

IDA Recertification

Article Submission

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Thank you to our Sponsors!

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Platinum:

Gold:

Autopia Car Care

Detailers Dictionary

PRO Products

Superior Image

Advertise with the IDA

IDA Board of Directors

Jonathan Munsell, CD
President

DJ Patterson, CD-SV
Vice President, Operators

Mike Phillips, CD-SV, RT
Vice President, Suppliers

Dan Baker, CD
Treasurer

Justin Labato, CD-SV, RT
Immediate Past President

Bob Eichelberg

Jim Goguen, CD-SV

Mark Johnson, CD-SV

Bob Myers, CD-SV, RT

Tom Palancia, CD-SV, RT

Jason Rose, CD-SV, RT

Rob Schruefer, CD-SV, RT

Sheryle Hazard, CAE - Executive Director

Upcoming Events

IDA Certification Event - Phase I (CD) presented by PRO Products: Saturday, June 8, 2019

IDA Certification Event - Phase I & II (CD-SV) presented by AMDetails: Saturday, June 15, 2019

IDA Certification Event - Phase I & II (CD-SV) presented by PRO Products: Saturday, June 22, 2019 - Sunday, June 23, 2019

IDA Certification Event - Phase I (CD) presented by Simoniz: Wednesday, June 26, 2019

See all event details on our calendar!

Start an IDA Chapter!

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Merchandise Store

Show your IDA pride wherever you go!  Order IDA logo-wear and proudly represent your professional association at the shop, events and tradeshows, client meetings, and beyond!

By Jonathan Munsell, CD, 2019 IDA President

As we sit here with June rapidly approaching, I am sure this message hits you while you are busy focused on your customers and cranking out tons of business.  If that is the case than the message I share below might have come just in time.

Before I get into that, I wanted to share with you some of the exciting happenings as we move into the middle of the year (yes, by the time I write my next letter 2019 will be half way gone).  At this moment the IDA is on fire!! We have events going on all over the world.  Members are getting together and sharing ideas, helping one another, and raising the bar of the detailing industry - as the entire world sees it.

Sharing the IDA message is super important and even though I have almost 12 events scheduled for me to attend in the United States this year. I am also in the final stages of planning a European trip which will include stops in the UK, France, and Norway – at all of the stops I will be representing the IDA. More to come on that real soon.  The excitement and energy I get from our members is absolutely amazing!!  With that being said, I look at all our members as the clients I serve as the President of the IDA.  Please allow me to share my thoughts on the importance of that relationship.

You Must Understand the Importance of a Relationship with Your Clients Versus Just Having Customers.

Client versus Customer. A client implies an ongoing relationship, hospitality that we welcome someone - we want them to come back, we treat them special and make them feel welcome. (Read More)

Each month we feature a Member Spotlight. This month we're talking with the chair of the Tradeshow & Education Committee, Rahul Dahiya, CD-SV, owner of Shield and Sheen in Robbinsville, New Jersey.

International Detailing Association (IDA): How did you get into the detailing industry?

Rahul Dahiya (RD): My passion for detailing started with my first car in high school. I was hooked when I saw each detailing issue with that first car. And then teaching myself how to resolve those issues with different products and tools was so rewarding. As I gained experience and knowledge I started assisting friends and neighbors.

IDA: Tell us a bit about your business.

RD: As I mentioned before, assisting friends and neighbors lead to bigger things. I would detail part time over the weekends and then slowly gained a decent customer base. This soon transitioned into Shield and Sheen. Where we would detail part time and also received professional training. We now have a fixed location in Central New Jersey.  (Read more)

What a wonderful feeling! You just completed your IDA certification, your certificate is on its way to you as you patiently wait to frame it and mount it above your counter, and your official IDA patches will soon be proudly placed on your sleeve for you to wear with pride!

THIS is an accomplishment to be proud of, and THIS is something you can be proud of for the rest of your life. What comes next though? Something that many people tend to lose sight of in the excitement of becoming certified, is that achieving IDA certification comes with high standards, high regard, and continued education. The IDA requires that all CD, CD-SV, and CD-SV, Recognized Trainers must submit for recertification every 2-years from their original certification date. This means that everyone has 730 days to establish 8 hours of continued education experience. (Read more)   

By Vincent Macri, CD-SV

With the detailing industry rapidly growing, many detailing related businesses are growing also. Detailing product companies, clothing companies, accessories and more. Many detailers are starting to think outside the box and planning on what they will do with their future once its time to put the polisher down. Face it, eventually our hands, eyes and body just won’t be what they are today and we won’t be able to keep up with the younger generation. We all need an exit strategy. Combine that with today’s hype over personal development, business development and self-help, many detailers see an opportunity to become a “business mentor” and create programs to sell to detailers to turn a profit. (Read More)

 Please welcome our new members!

• Cristihan Acevedo
• Sammy Adkins
• Adam Aldrich
• Martin Altemose
• Anthony Baker, CD
• Fouad Bencheikh
• Kara Benson
• Steven Berry
• Cornelius E. Bonds, CD
• Andres Briceño, CD
• Robert Bridgeforth
• Carlos Bujanos
• Jesus Caballero, CD
• David Cano Rojas, CD
• Andres Felipe Cataño, CD
• Samuel Clarke
• Daniel Cohen
• Brent Cooper
• Carlos Costa
• Zaia Dinkha, CD-SV
• Danny Elias
• Matthew Estorga
• Jan Fale, CD
• Eric Fleming
• Juan Felipe Garces Benitez, CD
• Elias Garcia Rodriguez, CD
• Marcus Gonzalez
• Luke Hagen, CD
• John Lee Hagoriles
• Jason Halpin
• Kelly Harris
• Kevin Hibbs II, CD
• Daniel Hull
• John Hurst, CD
• Kirk Kilbane, CD-SV
• Xavier King, CD-SV
• Konrad Kutyna, CD
• Darren Larose
• Bob LeJeune, CD
• Christophe Lenaerts
• Kory Loiselle
• Karina Marroquin
• Daniel McDonald
• Trevor McGee
• Rahul Midha
• Conor Mulholland
• Tom Murphy
• Harrison Newman
• Hassan Noueilaty
• Bronson J. Nunez, CD
• Tim O Dwyer
• Daniel Olarte Jimenez, CD
• Jordan Oreno, CD
• Eric G. Osipov, CD-SV
• Hector Fabio Palomino Machado, CD
• Brandon Pierpont
• Silvio Pizzaia, CD
• Julian Purchase
• Geovanny Salinas
• Jairo Sandoval
• Levincent Serrano
• Marcel Silva
• Corey Symons
• Tim Vainner
• Robert Vasquez, CD
• Darren Welcher, CD
• David White, CD
• Dustin Wisnasky
• Jonathan Yeo
  

Congratulations to our newest Certified Detailers!

• Luis Arroyo, CD-SV
• Brian Averi, CD
• Matthew Averne, CD-SV
• Cornelius E. Bonds, CD
• Andres Briceño , CD
• Mark Canna, CD
• David Cano Rojas, CD
• Hunter Cash, CD
• Andres Felipe Cataño, CD
• David Chew, CD
• Daren Couch, CD
• Amos Damon, CD
• Peter Davies, CD
• Jan Fale, CD
• Juan Felipe Garces Benitez, CD
• Elias Garcia Rodriguez, CD
• Kevin Hibbs II, CD
• John Hurst, CD
• Kirk Kilbane, CD-SV
• Xavier King, CD-SV
• Michael J. LeDonne Sr., CD
• Gordon Murray, CD-SV
• Toby Mushrush, CD-SV
• Daniel Olarte Jimenez, CD
• Robert Pabon, CD
• Hector Fabio Palomino  Machado, CD
• Silvio Pizzaia, CD
• Nesh V. Soophul, CD-SV
• Andy Stallings, CD
• Tim Wright, CD

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

The IDA is composed of different member types, Certified Detailers, volunteers, and leaders. We offer different resources based on the needs of each group. To find and use the resources most relevant to a particular group, you can use our website’s “Groups” portal. This website feature helps separate your resources by related group. Continue reading for an overview of the “Groups” feature and a breakdown of each group type.  (Read more)

If you haven't yet done so, we encourage you to login to the new site, update your member profile, and begin exploring!

Please contact info@the-ida.com if you have specific questions about any of the new website features.