The Detail Dialogue

In This Issue

President's Letter

New IDA Membership Structure

IDA Merchandise Store

Quarterly Committee Updates

New IDA Recognized Trainer

New Members, Newly Certified Detailers September 2018

IDA at MTE 2019

Are You a Cleaner or a Professional Detailer?

Business Links

Website Tips & Tricks

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

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IDA Board of Directors

Justin Labato, CD-SV, RT - President
Jonathan Munsell - Vice President, Operators
Mike Phillips, CD-SV, RT - Vice President, Suppliers
Dan Baker, CD - Treasurer
Mike Dickson, CD-SV, RT - Immediate Past President
Bob Eichelberg
Jim Goguen, CD-SV
Mark Johnson
Bob Myers, CD-SV, RT
Tom Palancia, CD-SV, RT
DJ Patterson, CD-SV
Jason Rose, CD-SV, RT
Rob Schruefer, CD-SV, RT
Sheryle Hazard, CAE - Executive Director 

Upcoming Events

IDA Certification Event - Phase II (SV) pres. by P&S Detail Products: Friday, November 9, 2018

IDA Webinar - How Vehicle Technology and New Business Models Will Change Your Business: Thursday, November 15, 2018

IDA Certification Event - Phase I & II (CD-SV) pres. by Monster Detailing: Friday, November 16 -Sunday, November 18, 2018

IDA Certification Event - Phase II (SV) pres. by Autogeek: Sunday, November 18, 2018

See all event details on our calendar!

Start an IDA Chapter!

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Founder's Club Members

Ardex Labs, Inc.
Steve Goldman

Attention to Details, Ltd.
Renny Doyle, CD-SV, RT

Autogeek.com
Mike Phillips, CD-SV, RT

BAF Industries - Pro Products
John Bell

Buff and Shine Mfg., Inc.
Richard Umbrell

Classic Appreciation World Class Auto Detailing
Greg Swett, CD-SV

Detail in Progress, Inc.
Prentice St. Clair, CD-SV, RT

DETAIL PLUS Car Appearance Systems, Inc.
Keith Duplessie, CD-SV, RT
Quincy Skinner

Dr. Beasley's, Inc.
Jim Lafeber, CD-SV

Duplessie Prodcuts
Keith Duplessie, CD-SV, RT
Founder's Club Chair

Flex North America, Inc.
Chris Metcalf

Lake Country Mfg.
David Patterson, CD-SV

Malco Products, Inc.
Seth Glauberman

Optimum Polymer Technologies, Inc.
David Ghodoussi

P & S Sales
Bob Phillips, CD-SV, RT

Professional Detailing Products
Michael Dickson, CD-SV, RT

RAGGTOPP
Rick Goldstein

RUPES SpA
Francesco Ginocchio

Simoniz USA, Inc.
Tom Palancia, CD-SV, RT

The Rag Company
Leviticus (Levi) Gates, CD-SV, RT

Ziebart Corporation
Dan Baker, CD

Visit the IDA Founder's Club page to learn more.

By Justin Labato, CD-SV, RT

As this newsletter “goes to press”, we are in the midst of SEMA.  The main reason to go to SEMA has dramatically changed from 10 years ago.  Back then, you went to SEMA to see all the new stuff in the automotive world.  Nowadays, you still go to SEMA for that, but also to mingle with the hundreds of detailing industry folks that attend — detailing business owners, distributors, manufacturers, and suppliers.

This is one of the perks of membership in the International Detailing Association.  The IDA movement has brought detailers and detailing suppliers together into a community that is supportive instead of competitive.  It’s fascinating, for example, to see the lead sales manager of one popular polisher chatting and shaking hands with the sales crew in the booth of another popular polisher!  I doubt this would have happened 10 years ago.  (Read more)

- Justin Labato, CD-SV, RT
  2018 IDA President

Help your team reach a new level of detailing success with the IDA!

It's now easier than ever to get your whole company or team involved with the IDA, thanks to new employee pricing! 

Operators, Suppliers (Distributors and Manufacturers), and Institutional members can now add employees to their existing company accounts with just a few clicks of the button.  This makes it cost-efficient and convenient for everyone on your team to access prime member benefits, receive a discount on the IDA Certification program, and take their professional detailing skills to the next level.

New employee member pricing is as follows: 

• Operators: Full membership access for an unlimited number of employees at $25 per person, per year.
  
• Supplier - Manufacturers: Full membership access for five (5) designated company employees, included with membership.
  • Additional membership access for an unlimited number of employees at $25 per person, per year.
    
• Supplier - Distributors: Full membership access for an unlimited number of employees at $25 per person, per year.
  
• Institutions: Full membership access for an unlimited number of employees, included with membership.

Ready to bring your team on board? Click here for the full instructions on how to add employees to your account.

Have questions about the new employee membership structure?  Contact the IDA Central Office at 651-925-5526 or info@the-ida.com.

There’s a new way to show your pride for the International Detailing Association – with branded logo-wear from the IDA Merchandise Store!

The IDA recently launched the store, featuring high-quality logo-wear including work shirts, polos, caps, and more.  Now you can proudly represent the IDA wherever you are: at the shop, events and tradeshows, client meetings, and beyond.

The launch of the IDA Merchandise Store is another step toward establishing the association as an integral part of the detailing industry.  In combination with other organization-wide efforts over the past year, the re-introduction of logo-wear is meant to continue spreading a positive awareness of the IDA and the detailing profession, not only within the automotive industry, but to the general population as well.

To purchase your own IDA apparel, visit the merchandise store and start shopping today!  (If you want your logo-wear in time for the holidays — these make great employee gifts! — or Mobile Tech Expo, we recommend placing your orders sooner rather than later!)

Happy shopping!

Marketing & Communications Committee

The fourth quarter of the year is upon us and the MarComm Committee is still hard at work on our 2018 goals!  

In August, we launched the new IDA website, built to better serve our members, the detailing industry at large, and consumers.  As we enter phase two of the redesign, we continue looking to create great content for industry professionals as well as the general public.  Members and certified detailers are encouraged to create video testimonials expressing how they have benefited from the IDA.  We are also seeking videos from customers, explaining why they chose an IDA detailer for their services.  Contact Chair Vincent Macri for more information or to submit your videos.

Speaking of IDA detailers, find us on Instagram as we plan to roll out much more content and share pictures that highlight our members and the great work they are doing for the industry.  Don't forget to use our hashtag, #IDAdetailers, for your chance to be featured on our page.

Our committee continues to look for volunteers with a deep understanding of marketing and social media so we can continue to grow our presence across all channels and platforms.  Anyone who is interested can contact Chair Vincent Macri or Co-Chair Kenya Williams.

Membership Committee

The Membership Committee delivered the member needs survey in
September and is currently reviewing your responses as our future
initiatives will be centered around what is most important to you, our members.

We are currently working on ambitious projects to further enhance membership value, including a membership hard-copy newsletter to provide detailed information about our committee's work, your membership benefits, with IDA organizational charts, contacts, and pictures from our events.

MTE will soon be here and our committee will be hard at work for you there as well. We will coordinate with various IDA leaders and members like you as our committee will launch a "New Member Orientation" pre-recorded webinar on demand in 2019.

Congratulations to our newest IDA Recognized Trainer (RT), Alan Medcraf, CD-SV, RT!  Alan is a Board Member for the IDA United Kingdom Chapter and has been a Certified Detailer since July 2017.

Alan Says: "Since becoming a member of the IDA I have benefited greatly from the networking and knowledge available from its members.  I believe in the IDA Code of Ethics and want to help drive it forward through its UK Chapter.  [I am delighted] to finally help my UK members and non-members achieve their desired status in the IDA."

Visit our website for a full list of IDA Recognized Trainers and Recognized Training Centers.  Interested in becoming an RT?  Click here to learn more about the application and approval process.

 Please welcome our new members!

• Chadd Anderson
  
• Blake Ayles, CD-SV
  
• Mark Barger
  
• Billy Baugus
  
• Greg Bell
  
• Jeffrey Boyer
  
• Dalan Brandon
  
• Nigel Britten
  
• Todd Brown
  
• Mario Carrasco
  
• Christopher Castellon
  
• John Cederroth, CD
  
• Chris Chandra
  
• Yotam Cohen
  
• Brandon D'Agostini, CD-SV
  
• Tom Davis
  
• Troy Davis
  
• Miles DeGruy, CD
  
• Cory Duffey
  
• Linda Fields
  
• Keven Flecha
  
• Robert Gardner, Jr., CD
  
• Jessica Garza
  
• Matty Gass
  
• Eribart Gjonaj
  
• Erwan Gouriou
  
• Ryan Harrison
  
• Johnny Hernandez
  
• Tyler Hoffarth, CD
  
• Todd Hooper
  
• Brian Hoyt, CD
  
• Eron Knox
  
• Shawn Lyon
  
• Kyle Martin, CD
  
• Ronnie McKinon, CD
  
• Phillip McPhetridge
  
• Andrew O'Keeffe
  
• Stephen Persia
  
• Omar Rivera
  
• Derek Roberts
  
• Joe Sambataro, CD
  
• Alondra Sanchez
  
• Quentin Sandcrane
  
• Jeremy Sartain
  
• Joey Seluk
  
• Brian Spitler
  
• Lance Turner
  
• Adrian Varas
  
• Abimael Vazquez, CD
  
• William Vega
  
• Gary Wendorf
  
• Marc Yeo
  
• Michal Zaborowski, CD
  
• Johnson Zeng
  

Congratulations to our newest Certified Detailers!

• Chadd Anderson, CD - Autolab Detailing Solutions
  
• Blake Ayles, CD-SV - Auto Image Specialists
  
• Rick Barber, CD - Wash Patrol
  
• John Cederroth, CD - JAC Detailing
  
• Brandon D'Agostini, CD-SV - Utah Auto Spa
  
• Miles DeGruy, CD - Presidential Xclusive Detail
  
• Brett Grevious, CD-SV - Utah Auto Spa
  
• Andy Haag, CD
  
• Robert Harrell, CD
  
• Tyler Hoffarth, CD - Unleashed Auto Care
  
• Hans Kloezen, CD 
  
• Kyle Martin, CD - Adam's Polishes
  
• Kristen McGrory, CD
  
• Nicklas Pettersson, CD - Uppsala Rekondservice
  
• Erik Polosky, CD
  
• Chris Roop, CD-SV - True Color Detail
  
• Joe Sambataro, CD - EliteShine Mobile Detailing
  
• Jonathan Tillery, CD-SV
  
• Phil Todd, CD-SV - Majestic Solutions Distributing
  
• Neisa Toland, CD
  
• Alex Tran, CD - Clean Car Custom Detailing
  
• Abimael Vazquez, CD - Aby Polish & Detailing
  
• Jose A. Ventura-Tovar, CD - Abundance Auto Detail
  
• Michael Wiley-Harris, CD - JL's Showroom Detailing, Inc.
  
• Michal Zaborowski, CD - Gtechniq Polska
  

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

January 10-12, 2019 (Orlando, FL)

We have an exciting and jam-packed schedule at Mobile Tech Expo (MTE) once again!  IDA offerings include members' educational seminars, Certification Events - Phase I & II (CD-SV), booth time, and of course our Annual Business Meeting, Awards Presentation, and Reception.  View the full schedule and register today!

Want to support the IDA at Mobile Tech Expo?  Click here to become an event sponsor!

By Jonathan Leonard, CD
Flawless Cleaning and Detailing

What's the difference between a cleaner and a professional detailer? 

Cleaners are those who focus on getting customers in the door with a low price, using non-professional chemicals and tools to detail one of a consumer's most prized possessions.  Many cleaners have no formal training, nor the knowledge of how to properly assess various issues which may arise, such as removing a blood stain.  If improperly approached by a cleaner, the stain can then become permanent. 

On the other hand, professional detailers use the highest quality chemicals, not typically found at your local parts store or supermarket.  Equipment like commercial-grade upholstery machines and steam cleaners are staples in a professional's shop.  Most professionals attend training courses and/or get involved in forums to stay up to date with the ever-changing industry.  Professionals know the proper techniques to safely detail for the best results.  In turn, the price of their services will reflect this.  (Read more)

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Wear your IDA heart (and patches) on your sleeve!

Show off your accomplishments with a set of patches and stripes on your work uniform or any of our IDA logo wear.  The IDA logo patch and member stripe are new this year, while the certification stripes have received a well-deserved refresh.

Click here to place your patch order today!

Please Note: Patches are exclusive to members and certified detailers.  Patches may only be ordered and used in accordance with the IDA Logo Policy.  Membership and/or certification will be verified before a patch order is processed.

If you haven't yet done so, we encourage you to login to the new site, update your member profile, and begin exploring!

Please contact info@the-ida.com if you have specific questions about any of the new website features.