The Detail Dialogue

In This Issue

President's Letter

IDA Europe Trip Recap

Member Spotlight

Mobile Tech Preview

Is Certification a Sure Thing?

Member News

The Changing Customer Journey

New Members & Newly Certified Detailers, July 2019

Website Tips & Tricks: Recertification

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

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IDA Board of Directors

Jonathan Munsell, CD
President

DJ Patterson, CD-SV
Vice President, Operators

Mike Phillips, CD-SV, RT
Vice President, Suppliers

Dan Baker, CD
Treasurer

Justin Labato, CD-SV, RT
Immediate Past President

Bob Eichelberg

Jim Goguen, CD-SV

Mark Johnson, CD-SV

Bob Myers, CD-SV, RT

Tom Palancia, CD-SV, RT

Jason Rose, CD-SV, RT

Rob Schruefer, CD-SV, RT

Sheryle Hazard, CAE - Executive Director

Upcoming Events

IDA Certification Event - Phase I & II (CD-SV) at MTE Las Vegas 2019: Thursday, September 5, 2019

IDA at Mobile Tech Expo Las Vegas 2019: Thursday, September 5- Saturday, September 7, 2019

IDA Certification Event - Phase I & II (CD-SV) presented by The Rag Company: Saturday, September 7, 2019

IDA Certification Event - Phase II (SV) presented by RUPES USA: Friday, September 13, 2019

IDA Certification Event - Phase II (SV) presented by PRO Products:Saturday, September 14, 2019

IDA Certification Event - Phase II (SV) presented by Auto Magic: Saturday, September 28, 2019

See all event details on our calendar!

Upcoming Meet & Greets

IDA Detailers Meet & Greet:
Thursday, September 26, 2019

If you would like to host a Meet & Greet, click here!

Click here to view the IDA Meet & Greet policy.

Start an IDA Chapter!

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Merchandise Store

Show your IDA pride wherever you go!  Order IDA logo-wear and proudly represent your professional association at the shop, events and tradeshows, client meetings, and beyond!

By Jonathan Munsell, CD, 2019 IDA President

My monthly message to the best detailers, suppliers, manufacturers, and distributors in the world.

I’ve been back now for a month from the most amazing IDA trip EVER!!!!

If you haven’t heard, I had the honor of traveling to visit our chapters in the United Kingdom and Norway, and I was in Paris for the launch of our France Chapter.

I was traveling with Alan Medcraf, who I affectionately refer to as an “International Detailing Rockstar”.  The trip was super successful and in this issue, you will find more details and pictures from our travels, so be sure to check that out.

Before I jump into my monthly “Build a Better Detailing Business” mode, I wanted my HUGE thanks to everyone to be front and center of this issue.

I want to thank EVERYONE that made “The 2019 IDA European Tour” possible. I mean everyone, the individual countries and chapters for all the coordination and amazing hospitality, the office staff at the IDA that made all the arrangements and led the event advertising and registration, the IDA Board of Directors for having the foresight and commitment to our members to put their faith in Alan and I to carry this super important initiative forward.  And lastly, I want to thank all the members who came out, disrupted their businesses and lives to spend time meeting us, furthering their education and accomplishing the highly impressive result of Certification and Skills Validation!

I take my hat off to everyone that supported this trip!! Thank you so much!! (Read more)

By Jonathan Munsell, CD, 2019 IDA President

Titled like a rock concert “European Tour” is probably the right vibe for this most recent trip.  I don’t know how they, Rockstars, do it. Hopping city to city, performing, engaging the audience, and wrapping it all up just to do it again in a different place tomorrow is no easy task.

The Rockstar part of the trip for us was the MEMBERS!! They are the real rockstars in this story.

This is a very exciting time for the IDA! We continue to grow in the United States as well as around the world. So, this year we decided to really put the “I” in the IDA with an “International Mission” to show up and support our chapters and their members in the UK, France, and Norway. (Read more)

Each month we feature a Member Spotlight. This month we're talking with the chair of the Certification Committee, Kyle Clark, CD-SV, owner of Xtreme Detailing in Fontana, California.

International Detailing Association (IDA): How did you get into the detailing industry?

Kyle Clark (KC):  I found my calling of cleaning and polishing cars before I turned 12. I found so much enjoyment making paint shine. By the time I was 13, people were dropping off their cars for me to clean after school and on weekends.

As a 14-year-old I asked for a Porter Cable buffer rather than a designer dress shirt for my birthday. With that powerful machine in my hands, I realized that I could do things aesthetically with a vehicle's paint that I had never been able to do before.

IDA: Tell us a bit about your business.

KC: I thought that I would be following in the footsteps of my father and brother in law enforcement.  But my love of cleaning automobiles led me to follow one of my passions, auto detailing.  I purchased a 5’ x 8’ trailer and a 200-gallon water tank, a commercial carpet extractor, an EZ-Up speed shelter, a European steamer, some extra buffers, a supply of professional detailing products, and I took my show on the road! (Read more)

We hope to see you at Mobile Tech from September 5th-7th in Las Vegas. To attend IDA events, you must first register for the show by clicking here. Click here for full event details!

IDA Education Sessions
Thursday, September 5, 2019

IDA Certification Events

IDA Exhibit Booth Exhibit Hours

This month we decided it would be beneficial to address one of the more frequently asked questions about IDA certification events – “If I go to this event, am I guaranteed to pass?”. As convenient as it would be to answer yes to this question, the answer is no. While the IDA has so much faith in the knowledge of all IDA Recognized Trainers (RTs), it is important to note that certification events are not training events. When you sign up for a certification event, it is important that you are prepared to take and pass the exam when you arrive. RTs are often willing to assist with questions and attempt to help you in the best way they can, but the main purpose is to test the knowledge and skills that you currently possess. (Read more)

Robert "Bob" Wrasman, CD-SV, RT was featured in Auto Detailing News. (Click here and scroll to page 10 to read the article.)

Have you accomplished something exciting or earned recognition? We want to hear from you! Send your news and announcements here and you may be featured in our Member News section.

By Dan Baker, CD, IDA Treasurer 
Ziebart Corporation, Troy, Michigan

As 2020 approaches one of the biggest changes and challenges we face as business people, is our changing customer demographic.  We are moving from Baby Boomers as our primary customer, to the younger Generation X and Millennials.  To be successful with Gen X and Millennials you will have to change the customer journey in your business as well as they way that you talk to them.

Baby Boomers were the “How” generation.  They wanted to know how we do things, how we remove stains, what kind of equipment we use to extract dirt and soap when cleaning interiors.  They want to know how we wash the car, how we polish paint and what kind of equipment we use.  Boomers felt that if you could explain technically how you do the job, that this proved your professionalism. (Read more)

 Please welcome our new members!

• Santhosh Anthraper
  
• Estif Arias
  
• Gilberto Bakhuis, CD-SV
  
• Jakub Barzak
  
• Jose Beveraggi
  
• Marc Biddiss
  
• Welington Carvalho
  
• Luis Castro
  
• Ulises Chino
  
• Ronald Clune
  
• Boyd Coddington, CD
  
• Ronnie Curtis
  
• Marc Davenport, CD-SV
  
• Melvin Dillon, CD
  
• Jon Paul Dominguez
  
• J.D. Elam, CD-SV
  
• Juan Esparza-Naranjo
  
• Jose Cruz Fantauzzi, CD-SV
  
• William Faulkner
  
• Chris Fellman, CD
  
• Roberto Feria
  
• Clive Ford, CD
  
• Ole Fosse
  
• Victor Francia
  
• Jacob Fried
  
• Luis Gonzalez, CD
  
• Ryan Groth
  
• Michael Hine
  
• Gregory Holoman, CD-SV
  
• George Hoon, CD
  
• Mark Hutchinson
  
• Ciprian Daniel Iriciuc
  
• Janine Jäger
  
• FicTech Johan
  
• Kjetil Johannessen
  
• Travis Jones, CD
  
• Blake Kielbasa, CD-SV
  
• Lars Klynderud
  
• Hwan Lee
  
• Victor Lopez, CD-SV
  
• Augustin Mares, CD
  
• Jonathan Martinez
  
• Anthony Masschelier
  
• Ulises Mayo
  
• Yeshua Melendez
  
• Gabriel Mendez
  
• Zoet Nevarez, CD-SV
  
• Einar Helge Ostergren, CD-SV
  
• Fernando Paes
  
• Roman Paradiso
  
• Greg Pedersen
  
• Jorge Pimentel, CD-SV
  
• Zane Pitzer
  
• Ivan Ramos
  
• Trevor Reid, CD-SV
  
• Anders Rekdal
  
• Angel Ricado
  
• Jake Roach
  
• Justin Robles
  
• Philip Rupert Rubio, CD-SV
  
• Ali Saleem
  
• Maria Sanchez
  
• Mark Schubert
  
• Brandon Shipman, CD-SV
  
• Marcin Sidor
  
• Daniel Smith
  
• Jayson Smith, CD
  
• Andrew Stewart
  
• Raymond Tavarez Gascot, CD
  
• Jamie Teders
  
• Jared Thornton, CD
  
• Christer Thygesen
  
• Eddie R David Torres, CD-SV
  
• Jason Torres, CD-SV
  
• Rob Tyler
  
• Henry Vasquez
  
• Helene Vatnøy
  
• Matt Volner, CD
  
• Rodney Wade
  
• Gagandeep Singh Walia
  
• Nathan Wright
  
• Kamil Zakrzewski

Congratulations to our newest Certified Detailers!

• Travis Alcott, CD
  
• Omar Ben Miled, CD
  
• Jeffrey Boyer, CD
  
• Dalan Brandon, CD-SV
  
• Mark Canna, CD-SV
  
• Michael Caulley, CD
  
• Lisa Constable, CD
  
• Peter Cox, CD
  
• Candice DeGraw, CD
  
• Melvin Dillon, CD
  
• J.D. Elam, CD-SV
  
• Jose Cruz Fantauzzi, CD-SV
  
• Johnathan Farris, CD
  
• Chris Fellman, CD
  
• Brian Finn, CD-SV
  
• Eric Fischer, CD
  
• Clive Ford, CD
  
• Carlos Gonzalez, CD-SV
  
• Keith Greer, CD
  
• John Lee Hagoriles, CD-SV
  
• Jordan Hale, CD
  
• Troy Hatcher, CD
  
• Gregory Holoman, CD-SV
  
• Art Howell, CD
  
• Alan Hudson, CD
  
• Jose Irizarry, CD-SV
  
• Travis Jones, CD
  
• John Kauffman, CD
  
• Steve Kelly, CD
  
• Blake Kielbasa, CD-SV
  
• Drew Leatherman, CD-SV
  
• Skott Lee, CD
  
• Christophe Lenaerts, CD
  
• Chris Livengood, CD-SV
  
• Victor Lopez, CD-SV
  
• Daryl Lyons, CD-SV
  
• Jason Mazzullo, CD
  
• Morgan McMurry, CD
  
• Hollie Miranda, CD
  
• Zoet Nevarez, CD-SV
  
• Michael Northrop, CD
  
• Mikie Pabon, CD
  
• Josh Petro, CD
  
• Jorge Pimentel, CD-SV
  
• Stanton Pratt, CD
  
• Trevor Reid, CD-SV
  
• Keith Rettas, CD
  
• Jorge Rosario, CD-SV
  
• Philip Rupert Rubio, CD-SV
  
• Geovanny Salinas, CD
  
• Miguel Sanchez, CD-SV
  
• Baudouin Sebastien, CD
  
• Marios Sergides, CD
  
• Tanner Sheets, CD
  
• Brandon Shipman, CD-SV
  
• George Silva, CD
  
• Jayson Smith, CD
  
• Kenneth Starkey, CD
  
• Raymond Tavarez Gascot, CD
  
• Eddie R David Torres, CD-SV
  
• Jason Torres, CD-SV
  
• Alexandre Vieira, CD
  
• Matt Volner, CD
  
• Nathan Warren, CD-SV 

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

Recertification is required of Certified Detailers at all levels as a part of certification and skill maintenance. 

What is recertification?

Recertification is the process of maintaining your certification, which is required if you wish to keep your credentials of Certified Detailer, Skills Validated, or Recognized Trainer.  To maintain your certification, you must complete 8 full hours of detailing-related continuing education over a two-year period beginning with the month of your initial certification.  You will receive one CD credit hour for each full clock hour of a qualifying program with a max of 4 credit hours per calendar day.  (MTE's Education Day is the only exception to this.)  (Read more)

International Detailing Association
2345 Rice Street, Suite 220
Saint Paul, MN 55113
Online: www.the-ida.com
Email: info@the-ida.com
Phone: 651-925-5526
Fax: 651-317-8048

Have a question? Contact us here!