The Detail Dialogue

In This Issue

President's Letter

Member Spotlight

IDA Awards Program

Mobile Tech Orlando 2020

The IDA at MTE Las Vegas

Member News

How Much Should I Charge?

New Members & Newly Certified Detailers, August 2019

Website Tips & Tricks: Ordering Member & Certification Patches

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

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IDA Board of Directors

Jonathan Munsell, CD
President

DJ Patterson, CD-SV
Vice President, Operators

Mike Phillips, CD-SV, RT
Vice President, Suppliers

Dan Baker, CD
Treasurer

Justin Labato, CD-SV, RT
Immediate Past President

Bob Eichelberg

Jim Goguen, CD-SV

Mark Johnson, CD-SV

Bob Myers, CD-SV, RT

Tom Palancia, CD-SV, RT

Jason Rose, CD-SV, RT

Rob Schruefer, CD-SV, RT

Sheryle Hazard, CAE - Executive Director

Upcoming Events

IDA Certification Event - Phase I & II (CD-SV) presented by 3D Products Canada: Wednesday, October 2, 2019

IDA Certification Event - Phase I & II (CD-SV) presented by Majestic Solutions Distributing: Thursday, October 3, 2019

IDA Webinar: Benefits of Education Through the IDA: Thursday, October 17, 2019

IDA Certification Event - Phase I & II (CD-SV) presented by AMDetails: Saturday, October 26, 2019

See all event details on our calendar!

Upcoming Meet & Greets

IDA Detailers Meet & Greet:
Friday, October 4, 2019

If you would like to host a Meet & Greet, click here!

Click here to view the IDA Meet & Greet policy.

Start an IDA Chapter!

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Merchandise Store

Show your IDA pride wherever you go!  Order IDA logo-wear and proudly represent your professional association at the shop, events and tradeshows, client meetings, and beyond!

By Jonathan Munsell, CD, 2019 IDA President

My monthly message to the best detailers, suppliers, manufacturers, and distributors in the world.

We are heading into the 4th quarter of the year.  This time of year has always been a defining moment in every business that I have built. 

It’s time to “Finish Strong”.  Just like a football team, when it is late in the game, it is time to rally and drive home a serious win. This is a good time of year to get a bit of motivation and fire up everyone around you. You have three good months until we are deep into Christmas and New Year’s. You can make a huge impact on your business and your financials just by picking it up a little this time of year.

People follow your lead. If they see you pushing hard and you encourage them to do the same, they will pick it up, if even just a little. That little push in your organization could mean an extra $1000 or more easily. How much better would the holidays be around your house if you had that extra cash? It doesn’t take a miracle, just a little discipline and determination.

Take a minute and review the goals that you set at the beginning of the year.  Are you on track?  Do you need to make some changes to get the results you planned on?  Now is the time to take some personal time, pick your head up from all the work you have been doing and make sure that you achieve what you set out to do in 2019.

Not a sermon, just some real thoughts.

As always, reach out to me or the IDA if we can help in any way!

Each month we feature a Member Spotlight. This month we're talking with the President of the IDA France Chapter, Erwan Gouriou, CD-SV, CEO at Gtechniq France.

International Detailing Association (IDA): How did you get into the detailing industry?

Erwan Gouriou (EG): Cars always been a passion of mine and after a career in the cinema industry (movie theaters), I decided to live out my passion and get into PDR. From there I went into detailing because I had a lot of requests, as it was quite new in France.

IDA: Tell us a bit about your business.

EG: I started as a detailer and I quickly became interested in the Gtechniq coatings after I started working with it. One day, Rob Earle, Gtechniq managing director, called me, he was looking for a detailer team to work on RM Sotheby's car auction in Paris. It was the beginning of my collaboration with Gtechniq. Today I am a Gtechniq distributor for France and I run the accreditation program for several countries in Europe (doing audits, trainings, and accreditations). I have a network of 51 detailers in Europe and in the French territories, Caribbean, and South East of Africa. I also manage the RM Sotheby's car auction Gtechniq teams in Paris, Monaco, and Essen in Germany. (Read more)

Now accepting nominations!

The International Detailing Association has developed an Awards program to recognize deserving individuals and companies that have made significant contributions to the detailing profession and live up to the ideals indicated in the IDA Code of Ethics.

Please take the time to acknowledge the outstanding work your peers and mentors do every day!  Click on the award categories below to read about eligibility and to submit your nominations.

• Outstanding Service Award
  
• Detail Shop of the Year Award
  
• Mobile Detailer of the Year Award
  
• Detailer of the Year Award
  
• Detail Supplier of the Year Award

Nominations must be submitted via the above online forms by midnight on Thursday, October 31, 2019, for consideration.

For more information about the awards categories, eligibility, and to make a nomination, please visit the IDA Awards page.

We hope to see you at Mobile Tech from January 30 to February 1, 2020 in Orlando! Register at the Mobile Tech Expo website. Click here for IDA at Mobile Tech Orlando offerings! Want to become an IDA at Mobile Tech Expo sponsor? Click here!

By Alex Hazard

For those of you that did not make the trip to Mobile Tech Las Vegas this year, I have some advice for you in regard to what you should next year…go! The IDA had a substantial presence at MTE Vegas and met a lot of new people that had never made the trip to Orlando! While the size comparison between MTE Vegas and MTE Orlando is substantial, the opportunity for growth is incredible, and the members of the IDA that attended this year can attest to that. I had the privilege of meeting so many incredible new people that all seemed perplexed that the IDA was not as big as it should be in their area. Some people had no idea what the IDA was because they have never known anyone that is associated with it and they work in the car care industry! (Read more)

(OCONOMOWOC, WI, September 3, 2019) – LC Power Tools announces the appointment of Robert Eichelberg as Global Sales Director. In his new role, Bob will oversee sales and marketing for the professional power tool manufacturer, beginning with the launch of UDOS, the world’s first 5-in-1 professional polisher for the detailing market. (Read more)

Have you accomplished something exciting or earned recognition? We want to hear from you! Send your news and announcements here and you may be featured in our Member News section.

By Vincent Macri, CD-SV 

If you're not a stranger to any of the Facebook detailing pages then you know there are a handful of questions that get asked over and over. Sometimes it's about which ceramic coating is best or how to deal with an unhappy customer but most commonly there is one question that gets asked just about every day. For every time that question is asked, there are always multiple answers with no real  insight to help the one asking determine which answer may be best for them. The question is: How much do I charge for a service?

For being such a simple question, one may hope for a simple answer. Unfortunately it's a bit complicated. What I charge in Connecticut may not work for somebody in Oklahoma, California, or even one town over. Different business models with different demographics make it so there isnt a "one size fits all" formula for how much you should charge but there is a formula to figure out how much you need to charge to stay in business. Knowing how much it costs to operate your business or afford your desired lifestyle is important for determining the minimum amount of money your business needs to earn. (Read more)

 Please welcome our new members!

• Muhammad Fazlin Abdul Rahim
  
• Waqas Ali
  
• Jericho Antiporda
  
• Rami Aryan
  
• Matthew Beadles
  
• Jose Beltran, CD-SV
  
• Benjamin Bizet
  
• Josh Buechner
  
• Anthony Cruz
  
• Vladislav Dekin, CD
  
• Kaustubh Dighe
  
• Randy Djoenerie, CD-SV
  
• Mark Anthony Fadulla
  
• Brian Flaherty
  
• Xia Gang
  
• Joseph Gardepe, CD
  
• Christopher Gilbert
  
• Hector Gonzalez
  
• Brandon Hall
  
• Zane Haywood
  
• Damien Henderson, CD-SV
  
• Kyle Hogan
  
• Tony Iwamoto
  
• Zachary Jones
  
• James Lambert
  
• Terrance Leas
  
• Qi Lin
  
• Eric Lique
  
• Xiao Ming Lu, CD
  
• Thiemo Moller, CD
  
• Ethridge Miller
  
• Edgar Montano
  
• David Neo, CD
  
• Darnell Newman, CD
  
• Steven Perkins
  
• Fabien Pina
  
• Jose Quiñones
  
• Richard Quinn-Simons, CD
  
• Jonathan Quizon
  
• Joseph Rivera
  
• Anthony Rodriguez
  
• Jules Roland
  
• Andre Séguin
  
• Brigham Salazar
  
• Ao Yun Shan
  
• He Shuai
  
• Adam Steele
  
• Anthony Swanston
  
• Thanate Teppaard
  
• Maquelle Thomas
  
• Nicodemus Thure
  
• Sandeep Vasishta, CD
  
• Pablo Ventura
  
• Angielo Viola
  
• Ian Watson
  
• Mike Wesselman
  
• David White
  
• Chris Wilkins
  
• James Wright
  
• Yixing Zhang
  
• Kai Zhou, CD

Congratulations to our newest Certified Detailers!

• Hussain Alhaddad, CD
  
• Boyd Coddington, CD
  
• Marc Davenport, CD-SV
  
• Luis Gonzalez, CD
  
• Taylor Haines, CD
  
• Thane Harrison, CD
  
• George Hoon, CD
  
• Xiao Ming Lu, CD
  
• Thiemo Moller, CD
  
• Augustin Mares, CD
  
• Richard Quinn-Simons, CD
  
• Jared Thornton, CD
  
• Gueshill Wharwood, CD
  
• Ying William Yu, CD
  
• Jingye Zhang, CD
  
• Kai Zhou, CD 

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

Wear your IDA heart (and patches) on your sleeve!

Show off your accomplishments with a set of patches and stripes on your work uniform or any of our IDA logo wear.  The IDA logo patch and member stripe are new this year, while the certification stripes have received a well-deserved refresh.

Click here to place your patch order today!

Please Note: Patches are exclusive to members and certified detailers.  Patches may only be ordered and used in accordance with the IDA Logo Policy.  Membership and/or certification will be verified before a patch order is processed.

International Detailing Association
2345 Rice Street, Suite 220
Saint Paul, MN 55113
Online: www.the-ida.com
Email: info@the-ida.com
Phone: 651-925-5526
Fax: 651-317-8048

Have a question? Contact us here!