The Detail Dialogue

In This Issue

President's Letter

2020 Board Members

2020 Committees

Member Spotlight

Sponsor Spotlight

Southeast Asia Chapter

Belgium/France CD-SV Event 

IDA at Mobile Tech Expo Orlando

IDA Certification Events

Cleaning Your Car - Making Maintenance Resolutions

New Members & Newly Certified Detailers, December 2019

IDA Website Spotlight

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

Article Submission

We need your help! The Detail Dialogue is looking for content submissions for this newsletter.

Click here to view our submission guidelines.

Email Your Articles Today!

Thank you to our Sponsors!

Diamond:

Platinum:

Gold:

Autopia Car Care

Detailers Dictionary

PRO Products

Superior Image

Advertise with the IDA

IDA Board of Directors

DJ Patterson, CD-SV
President

Alan Medcraf, CD-SV, RT
Vice President, Operators

Bob Myers, CD-SV, RT
Vice President, Suppliers

Phil Todd, CD-SV, RT
Treasurer

Jonathan Munsell, CD
Immediate Past President

Bob Eichelberg

Jim Goguen, CD-SV

Mark Johnson, CD-SV

Justin Labato, CD-SV, RT

Mike Phillips, CD-SV, RT

Jason Rose, CD-SV, RT

Tony Seara, CD-SV, RT

Kenya Williams, CD-SV

Sheryle Hazard, CAE
Executive Director

Upcoming Events

IDA at Mobile Tech Expo Orlando 2020: Thursday, January 30, 2020 - Saturday, February 1, 2020

IDA Certification Event - Phase I & II (CD-SV) at MTE Orlando 2020: Friday, January 31, 2020 - Saturday, February 1, 2020

IDA Certification Event - Phase I (CD) presented by Turtle Wax:Thursday, February 6, 2020

IDA Certification Event - Phase I & II (CD-SV) presented by Majestic Solutions Distributing: Friday, February 7, 2020

IDA Certification Event - Phase I & II (CD-SV) presented by Dr. Beasley's: Saturday, March 21, 2020

See all event details on our calendar!

Upcoming Meet & Greets

IDA Detailers Meet and Greet: Saturday, March 14, 2020

If you would like to host a Meet & Greet, click here to submit the event form or click here to view the IDA Meet & Greet policy.

New Job Board Listings

Detail Specialist - Turtle Wax, Bloomingdale, Illinois

To submit a job posting, click here!

Start an IDA Chapter

Are you interested in establishing an international Chapter of the IDA in your country or region?  Click here to learn how to form an IDA Chapter and discover all the benefits of doing so!

IDA Merchandise Store

Show your IDA pride wherever you go!  Order IDA logo-wear and proudly represent your professional association at the shop, events and tradeshows, client meetings, and beyond!

By DJ Patterson, CD-SV, 2020 IDA President

Hello to the IDA community!

To those of you whom I have yet to meet, my name is DJ Patterson. What an incredible honor to be named as this year's President of the International Detailing Association! It seems like yesterday when I first got into this industry as a young 19-year-old starting my mobile business out of the trunk of a 1999 Ford Contour. I’ve watched this industry change tremendously, for the better, over the last decade. Let me tell you something...there has NEVER been a better time to be in the detailing industry than now! 

A little background on myself  - I’m the founder of EcoGreen Mobile Detailing that is based in Tulsa, Oklahoma. I am a business mentor to a lot of young start up detailers and also the co-host of an industry podcast called Pints and Polishing Podcast. I am married to my beautiful wife, Aisha, and we have three kids and a fourth child due in less than two months. Needless to say, I’ll have my hands full this year!

As I am writing this letter I am gearing up for one of the most incredible events of the year, Mobile Tech Expo! I absolutely love being around all of you amazing operators and suppliers, especially the IDA staff, board, and committee members. This year our board consists of several new board members and our very first international board member all the way from the United Kingdom, Alan Medcraf, CD-SV, RT. I couldn’t be more excited to have Alan as my Vice President of Operators! I am honored to continue the legacy of all of the past presidents and board members that made the IDA as strong as it is today. Cheers to a new and exciting year with the IDA and I want to encourage all of you reading to get involved in 2020.  Do not sit on the sidelines this year. Join a committee and use your gifts and talents to help make a positive difference in this amazing community!

I cannot wait to connect with you all throughout the year so please reach out and say hello!

Sincerely,

Welcome to our 2020 Board Members!

• IDA President: DJ Patterson, CD-SV
  
• IDA Vice President, Operators: Alan Medcraf, CD-SV, RT
• IDA Vice President, Suppliers: Bob Myers, CD-SV, RT 
  
• IDA Treasurer: Phil Todd, CD-SV, RT
• IDA Immediate Past President: Jonathan Munsell, CD
  
• Bob Eichelberg
• Jim Goguen, CD-SV 
• Mark Johnson, CD-SV
  
• Justin Labato, CD-SV
  
• Mike Phillips, CD-SV, RT
  
• Jason Rose, CD-SV, RT
  
• Tony Seara, CD-SV, RT
  
• Kenya Williams, CD-SV

Thank you to our outgoing board members!

• Daniel Baker, CD 
  
• Tom Palancia, CD-SV, RT
  
• Rob Schruefer, CD-SV, RT

As we begin 2020, we are extending the invitation to join one of IDA’s committees: Membership, Marketing & Communications, Chapter Development, Tradeshow & Education, and Certification. We ask that you hold a current IDA certification to join the Certification committee, but there are no requirements for joining the other committees. You may also join at any time throughout the year.

Each committee holds monthly virtual meetings where related matters and projects are discussed, planned out, and implemented.  Each committee also has their own digital project management page to track goals, progress, and share documents including meeting notes.

Please bring your big ideas and participate on a committee this year!  If you have questions before joining, you may email Stephanie Bright Barnwell, the Membership Development Specialist.

Ready to Join?

Each month we feature a Member Spotlight. This month we're talking with IDA Founder's Club member Rod Puzey, Founder & CEO of Zenware

International Detailing Association (IDA): How did you get into the detailing industry?
Rod Puzey (RP): I started out in the automotive restoration business and as a mechanic in the late 80’s and then in 2009, after starting a software company that builds an invoicing system called RoadFS, we got heavily involved in the detailing world.  I became a certified detailer to enhance my skills and bring more knowledge to the software about detailing.

IDA: Please tell us more about your business.
RP: We started our software company in 2009 with the idea to build a software for the auto reconditioning industry.  We still have our original two customers to this day.  We got involved with the IDA early on, sitting on a panel about technology and wanted to get more involved.  I became certified and we got even more involved each year.  This year we were invited to be Founder's Club members and we couldn’t be more excited to take on new roles to help the organization.(Read more)

This month, we chatted with Jim Cozzie, CD-SV, RT, of 2020 IDA Diamond Sponsor The Wax Shop.

International Detailing Association: How long have you been with this company? 
Jim Cozzie: The Wax Shop launched in Summer 2018, but I have been with our parent company Turtle Wax, Inc. since April 2002.

IDA: Were you a detailer prior to becoming a supplier? 
JC: Yes, I have been detailing for over 20 years.

IDA: What made you switch to becoming a supplier? 
JC: Our detailing business was in need for some professional grade products, and I worked closely with our Turtle Wax R&D team to develop a revamped line of Professional Products.

IDA: What type of training does your business offer? 
JC: Turtle Wax owns and operates two car wash and professional detailing facilities in Illinois.  We provide continuous training to our employees.  In 2020 we plan on using our experience and expertise to bring our knowledge of professional detailing to the Chicagoland area.  

IDA: What makes your company unique compared to other suppliers? 
JC: Turtle Wax is still family owned and operated for almost 75 years!

IDA: Is there any advice you would give to detailers that may be looking into transitioning to product sales, distribution, or manufacturing? 
JC: Be open to criticism.  Listen to everyone’s suggestions, but don’t overreact.  You may feel you have a superior product, but all detailers look for different attributes. 

IDA: Will your company be attending Mobile Tech Expo? 
JC: Yes, we will be attending MTE in Orlando in January. Come see us at booth #817!

IDA: What are some of the struggles your company has overcome to get to where it is today? 
JC: Our biggest struggle was getting detailers to try new products.  We attended SEMA in 2018 and several shows in 2019 including MTE, ICA Show, and SEMA.  We have sent out lots of samples and the feedback has been great. 

IDA: Why does your company believe it is beneficial to support the IDA? 
JC: We believe the support of the IDA is necessary because we want the industry to hold itself to high standards.  When a consumer is looking to have their vehicle detailed, it’s best they find someone who's certified. 

IDA: As a supplier, what changes would you like to see be made in the detailing industry? 
JC: I would like everyone to have an open mind.  Just because products can be found in retail locations, doesn’t always mean low quality.  Detailers should test products and find out what works best for them, and don’t always believe what you hear and read.

Disclaimer: The Wax Shop is a 2020 Diamond Sponsor.  The views and opinions expressed in this article do not necessarily reflect the official policy or position of the IDA.  If you are interested in becoming an IDA Sponsor, please click here to learn more.

Late last year we welcomed another IDA chapter into our ranks! The new  chapter is the Southeast Asia chapter. It consists of ten separate countries including Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam.

Meet the Board Members:

• President: Alvin Low, CD – Auto Maxima
  
• Vice President: Geoffrey Morales, CD-SV – Reflections Car Care
  
• Chin Chien Wen – RUPES
  
• Michael Guzman, CD – Red Octagon Distribution Phil. Inc.
  
• Davin Neo, CD – Sonax Singapore
  
• Byron Wattanavekin, CD-SV – Meguiar's (Thailand) Ltd.
  
• Alvin Wong Widya Krisnadi – PT Milenia
  
• Enan Yong – Active Star Network Trading

Find all chapter members here!

The Belgium/France Chapter held its first complete certification event since expanding the chapter. The event took place earlier this month at the Dynamic Car Center Wavre in Belgium. Erwan Gouriou, CD-SV, the current president of the chapter, coordinated the event. Alan Medcraf, CD-SV, RT, was there as the Recognized Trainer. In total, eighteen people received their certification. Fifteen of them were combo CD-SVs, while three of them were solo SVs. 

IDA at MTE Orlando 2020: January 30 – February 1, 2020

Every year, the IDA has a major presence at the Mobile Tech Expo (MTE) in Orlando and, most recently, in Las Vegas. MTE Orlando 2020 is only a week away so be sure to mark January 30th – February 1st on your calendar as days to visit sunny Orlando and come visit the IDA!  The IDA booth will be buzzing with activity throughout the weekend with refreshments, loads of information about the association, and a bunch of friendly faces of volunteers there to answer any questions you might have. Be sure to come visit us, we can't wait to see you! (Read More!)

VIEW THE FULL SCHEDULE

As many of you already know, the “I” in IDA stands for International. What some of you may not know, is that we take the “I” very seriously when it comes to the IDA Certification Program. While the United States is buzzing with IDA activity through membership, webinars, tradeshows, meet and greets, and certification events, a lot of our members probably aren’t familiar with all of the activity going on across the pond in Europe, Asia, or even down in South America. Just to give you an idea, we currently have 171 IDA Certified Detailers outside of the United States, and of those 171 Certified Detailers, 125 of them have gone on to get their Skills Validated. Approximately 16% of the IDA’s Recognized Trainers are operating outside of the United States full-time, and that isn’t giving credit to those of our Recognized Trainers from the US that constantly travel to other countries to perform trainings.(Read more)

By Matt Jackson, CD-SV
Biff's Automotive Detailing, Mesa, Arizona

Everyone is familiar with vehicle maintenance when it comes to responsibilities such as changing the oil, rotating the tires, etc. but do you view cleaning your vehicle as routine maintenance? Let's explore some reasons why you should.

A figure cited on LibertyMutual.com suggests, "Ongoing maintenance and major repairs become bigger and bigger expenses as a car gets older. An average American household can expect to spend about 1.5 percent of its annual income, or about $817 a year, on car repairs for its two (or more statistically accurate, 1.9) vehicles." (1). This is on top of the existing costs of ownership (loan, insurance, gas, etc). (Read more)

*The views and opinions expressed in the accompanying articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

Please welcome our new members!

• Klabin Almeida
  
• Brett Amedee
  
• Lucas Araujo, CD
  
• Panim Bagul
  
• Luke Baker
  
• Brady Banik
  
• Eduardo Borderes
  
• Christian Camaj
  
• Jonathan Campbell
  
• Jonathan Candelaria
  
• Mike Carter
  
• Mateus Celestino
  
• Chin Chien Wen
  
• Mansu Choi
  
• Christopher Clark
  
• Tony Clayton
  
• Gregory Cossu
  
• Carolina Costa
  
• Aleson de Freitas
  
• Max Ferre
  
• Christopher Harry
  
• Neil Henderson
  
• Jonathan Hilt
  
• Laurentiu Horubet
  
• Violet Jackson
  
• Mark Kent Johnson
  
• Steve Klimczak
  
• Tristan Languedoc
  
• Danny Laurente
  
• Jason Lei Yee
  
• Richard Lentz
  
• Chandra Leono
  
• Mikael Magnússon
  
• Jerome Melideo
  
• Bradley Merritt
  
• Brandon Minnich
  
• Andy Moffatt
  
• Luke Neal
  
• Greg Owens
  
• Marcos Pastorio
  
• Patrick Patterson
  
• Frank Pedroza
  
• Mark Perch
  
• Cody Pike
  
• Jim Reed
  
• Teresa Romine
  
• Maria Santiago
  
• Nathan Sharp
  
• Billy Swiney
  
• Jason Syphus
  
• Dalton Truex
  
• Rafael Varisa
  
• Ashley West
  
• Alvin Wong Widya Krisnadi
  
• John Wilkoski
  
• Kimberly Wilkoski
  
• Steve Witkowski
  
• Aik Nan Yong
  
  
  

Congratulations to our newest Certified Detailers! 

• Lucas Araujo, CD
• Kern Dion Belfon, CD-SV
  
• Marc Biddiss, CD-SV
  
• Joakim Bjugn, CD-SV
  
• Paul Borg, CD
  
• Bjorn-Aage Bredal, CD-SV
  
• Bernhard Brynildsen, CD-SV
  
• Ennio Campitelli, CD
  
• Andrew Clark, CD-SV
  
• Sarah Coleman-Lienhart, CD
  
• Buddy Dunfee, CD-SV
  
• Marcos Eusebio, Sr, CD-SV
  
• Donald Gattshall, CD-SV
  
• Brijesh Ghadiya, CD
  
• Brian Gitzen, CD
  
• Jared Grant, CD-SV
  
• Khary Griffin, CD-SV
  
• Royer Horton, CD-SV
  
• Dawn Hottle, CD-SV
  
• Frank Huseby, CD-SV
  
• Alex Johnson, CD-SV
  
• Austin Johnson, CD
  
• Dan Kimlinger, CD-SV
  
• Juan Lara, CD-SV
  
• Gary Levine, CD-SV
  
• Graeme Martin, CD-SV
  
• Júlio César Fernandes Marques de Oliveira, CD
  
• Mauricio Melendez, CD-SV
  
• Jon Miller, CD-SV
  
• Fareed Mosadee, CD-SV
  
• Ryan Ohare, CD-SV
  
• Frank Opice, CD
  
• Don Postma, CD
  
• Jason Quinbey, CD-SV
  
• Ronnie Register, CD-SV
  
• Rob Rowlands, CD-SV
  
• Patrick Schacht, CD
  
• Andreas Skotner, CD-SV
  
• Tom Smith, CD-SV
  
• William Stutz, CD
  
• Louis Vernon, CD-SV
  
• Maciej Kristoffer Wardawa, CD-SV
  

Congratulations to our newest Recognized Trainers! 

• Brian Finn, CD-SV, RT
  
• William Catala Landry, CD-SV, RT

For more information on any of our new members or for a full listing of our membership, please visit the-ida.com. 

Do you enjoy sharing the benefits of the IDA?  Do you love bringing people together?  Then you should host an IDA Meet and Greet!  These local and regional events are meant to bring together detailing professionals to discuss industry hot topics and encourage membership and participation in our association.

One of the biggest Meet and Greets of the year is held annually at the SEMA Show in Las Vegas, and in 2019 we had our highest turnout yet!  We also held a Meet & Greet at the first annual MTE Vegas, which brought together a new group of detailers from the west coast who aren’t typically able to attend the MTE show in Florida. (Read More!)

International Detailing Association
2345 Rice Street, Suite 220
Saint Paul, MN 55113
Online: www.the-ida.com
Email: info@the-ida.com
Phone: 651-925-5526
Fax: 651-317-8048

Have a question? Contact us here!