IDA THIRD THURSDAY WEBINAR SERIES

The International Detailing Association hosts a series of webinar presentations covering a variety of topics to help improve the knowledge and ability of IDA Members and Non-Members from the comfort of a home or office computer or any mobile device! The webinars take place on the third Thursday of the month.

IDA Webinar: Beyond the Show Floor: The True Value of Attending Industry Events

Date & Time: Thursday, December 18, 2025 at 12:00 pm CST

Presented By:

Chad Emerson, CD-SV
Owner & Operator, CME Shine Auto Detailing
Chair, IDA Tradeshow & Education Committee

Barry Theal, CD-SV, RIT
CEO, SB3 Coatings International
IDA Board Member

Speaker Bios:
Chad Emerson has been professionally detailing for the past three years, but his experience with discipline, leadership, and attention to detail runs much deeper. He spent 14 years in the fire service, proudly serving between two departments. During that time, he held the roles of Training Officer for four years and Captain for another four, helping shape and lead teams in high-stakes situations. That experience taught him how to stay sharp under pressure, hold himself to high standards, and always take pride in his work, principles he carries into every detail job he takes on. To further hone his skills, he has hands-on training from some of the best in the industry, including the IDA Board of Directors' very own Josh Pierce. Chad's goal is to make CME Shine the go-to name in Eastern Iowa for premium detailing while helping others in the industry level up. Beyond the shop, he is active in his community, working alongside local volunteer fire departments, supporting first responders, and taking part in local charity events. It's more than just cars for Chad; it's about giving back and building connections.

Barry Theal is a highly accomplished Automotive Detailing Industry professional with a proven track record of success. With over 30 years of experience in the industry, he has consistently demonstrated his expertise in Business Development, Training, and Mentoring. As Chief Executive Officer at SB3 Coatings, he is responsible for new business development and product support. Before SB3 Coatings, Barry gained valuable experience at Presidential Details, where he started his entrepreneurial journey. Barry is a veteran of The United States Army. He is also a member of The Freemasons, where he stays active. With his dedication to excellence and growth, Barry is a driving force in the automotive detailing industry and is committed to making it a better place by promoting positivity and leadership.

Session Description:
Join us as we recap SEMA 2025, including the wildly popular IDA Meet & Greet. Then we will look forward with a preview of MTE 2026 and the lineup of IDA activities.

Certified Detailers - Attending a webinar earns Certified Detailers 1 credit towards certification maintenance. You must check-in to the live event to earn your credit.

Technology - Registrants will receive access information to stream the webinar via Zoom.

Webinar Recording - If you are unable to attend the live webinar, members will be able to access the webinar recording from the archives webpage.

Price - Free for members and $25 for non-members. Non-members who join within 30 days of the webinar may apply the registration fee to membership dues* (join the IDA here).
*Contact the IDA office for more information.

Please note: no refunds or cancellations within 48 hours of the event.