IDA THIRD THURSDAY WEBINAR SERIES

The International Detailing Association hosts a series of webinar presentations covering a variety of topics to help improve the knowledge and ability of IDA Members and Non-Members from the comfort of a home or office computer or any mobile device! The webinars take place on the third Thursday of the month.

IDA Webinar: Building Your Brand

Date & Time: Thursday, May 21, 2026 at 12:00 pm CDT

Presented By:

Meghan Poirier, CD
Chief Operations Officer, CarCandy Automotive Detail Products
2026 IDA President

Barry Theal, CD-SV, RIT
CEO, SB3 Coatings and BarJack Tools
IDA Board Member

Moderated By:

Josh Pierce, CD-SV, MC, RVC, WC, RIT
Operations Director, Carousel Auto Appearance
2026 IDA President-Elect

Speaker Bios:
Meghan Poirier is the 2026 President for the IDA. In previous years, she has sat on several committees and was recently the IDA Treasurer. Meghan is the Chief Operations Officer at CarCandy, where she loves to create new products and grow the brand. Throughout her 23 years in this industry, she has mentored many, devoted a lot of time to giving back to the industry, and truly enjoyed all the people she has had the pleasure to associate with.

Barry Theal is a highly accomplished Automotive Detailing Industry professional with a proven track record of success. With over 30 years of experience in the industry, he has consistently demonstrated his expertise in Business Development, Training, and Mentoring. As Chief Executive Officer at SB3 Coatings, he is responsible for new business development and product support. Before SB3 Coatings, Barry gained valuable experience at Presidential Details, where he started his entrepreneurial journey. Barry is a veteran of The United States Army. He is also a member of The Freemasons, where he stays active. With his dedication to excellence and growth, Barry is a driving force in the automotive detailing industry and is committed to making it a better place by promoting positivity and leadership.

Josh Pierce is an accomplished detailer and trainer that holds multiple high-level industry accolades including Recognized Independent Trainer with the International Detailing Association. He has trained for multiple manufacturers. He's had his hands on the world's rarest and most exquisite vehicles as part of the Detail Team for Monterey Car Week and has had the honor of working on projects for Jay Leno, Barrett-Jackson, The SEMA Show, and much more. He has also served as a mentor to many up-and-coming detailers across the world. In 2024 and 2025, Josh won back-to-back IDA Outstanding Service Awards for his dedication to the betterment of the detailing industry. He was named as CarCandy's Brand Development Director in late 2025. Josh is the 2026 IDA President-Elect.

Session Description:
In any industry, your brand is more than just a logo. It is your reputation, your story, and ultimately your legacy. Join Josh Pierce (Moderator) as he leads a powerful, no-fluff conversation with two of the industry’s most respected voices: Meghan Poirier and Barry Theal.

Together, this panel will break down what it really takes to build a brand that stands out, earns trust, and drives long-term success. This is not theory. This is real-world experience from leaders who have built brands that people recognize, respect, and buy from.

What You Will Learn: 

• How to define your brand identity in a crowded market
  
• The difference between looking professional and being a trusted brand
  
• How consistency across your work, marketing, and customer experience builds authority
  
• Leveraging social media, content, and storytelling to grow your influence
  
• Turning your personal reputation into business growth and revenue
  
• Common branding mistakes that hold detailers back and how to avoid them
  

Why You Should Attend:
Whether you are just starting out or looking to elevate your business to the next level, this webinar will
give you actionable strategies to:

• Build credibility faster
  
• Attract better customers
  
• Increase perceived value and pricing power
  
• Create a brand that people remember and refer
  

Who Should Attend:

• Professional detailers
  
• Shop owners
  
• Mobile operators
  
• Entrepreneurs looking to break into the detailing industry
  
• Anyone serious about building a recognizable and respected brand

Certified Detailers - Attending a webinar earns Certified Detailers 1 credit towards certification maintenance. You must check-in to the live event to earn your credit.

Technology - Registrants will receive access information to stream the webinar via Zoom.

Webinar Recording - If you are unable to attend the live webinar, you will be able to access the webinar recording from IDA I.Q.

Price - Free for members and $25 for non-members. Non-members who join within 30 days of the webinar may apply the registration fee to membership dues* (join the IDA here).
*Contact the IDA office for more information.

Please note: no refunds or cancellations within 48 hours of the event.