IDA Sponsor Spotlight: Ziebart

International Detailing Association (IDA): How long have you been with Ziebart?
Jason Theisen (JT): Ziebart International Corporation has been in business since 1959.  I started working for the company in 2004.

IDA: What is your company's goal?
JT: Our goal is to increase awareness of detailing and help us raise prices to professional levels.  We strive to be able to supply our dealers with nothing but the best quality products.  When better products become available, don’t be afraid to make changes.

IDA: What type of training does your business offer?
JT: As a franchisor, we offer technical training to all of our franchisees which include Detailing, Films, and Protection services.

IDA: What makes your company unique compared to other suppliers?
JT: Ziebart offers over thirty different automotive products and services including cleaning, detailing, paint correction, appearance protection, structural protection, window tint and paint protection films, Rhino Linings spray-on Liner, auto and truck accessories, auto glass repair and replacement, 12V electronics, and more.  Ziebart is also the largest franchisor of window tint, detailing, and automotive protection services.

IDA: Is there any advice you would give to detailers that may be looking into transitioning to product sales, distribution, or manufacturing?
JT: Use high quality products so you can give your customers the best results.  Stay ahead of your competition.  Always look to improve the quality of your products to keep up with the rest of the detailing industry as things evolve.

IDA: Why does your company believe it is beneficial to support the IDA?
JT: The more awareness the IDA can bring to the detailing world, the better.  Doing exceptional work, providing customers an experience exceeding their expectations will help grow the industry standard for detailing, increasing prices to professional levels.

IDA: As a supplier, what changes would you like to see made in the detailing industry?
JT: We would like to see more companies join the IDA.  If you are in the detailing industry, join the IDA, get certified, get your skills validated, and help promote the detailing world.

Disclaimer: Ziebart is a 2020 IDA Diamond Sponsor.  The views and opinions expressed in this article do not necessarily reflect the official policy or position of the IDA.  If you are interested in becoming an IDA Sponsor, please click here to learn more.