IDA THIRD THURSDAY WEBINAR SERIES

The International Detailing Association hosts a series of webinar presentations covering a variety of topics to help improve the knowledge and ability of IDA Members and Non-Members from the comfort of a home or office computer!  The webinars take place on the third Thursday of the month from February to November.

IDA March Webinar - The Evolution of Polishing Science

Date & Time: Thursday, March 19, 2020 at 12pm CST

Speaker: Jim Lafeber, CD-SV, RT; Dr. Beasley's, Inc

Bio: Jim Lafeber is the President and owner of Dr. Beasley's, Inc. and Simon's Shine Shop, Inc., both located in Chicago, IL.  Jim is also a past President, Board Member, and MarComm Committee Chair for IDA.  His masterful chemistry understanding has led him to work directly with and create unique and innovative product solutions for leading OEMs.  Products developed by Jim include solutions that are used for matte finishes, microsuede interiors, vegan substrates, and ceramic nanotechnology.  His clients include Audi, Hyundai, Kawasaki, Mini Cooper, BMW, ICON4X4, and Volkswagen.  Jim has a natural gift of teaching and can break down the most complex topics into simple understandable concepts.

Description: Polishing technology has done a poor job in keeping up with the advances of ceramic coating technology.  The shortcomings of many of today's polishes adversely affect protection durability, surface hydrophobicity, and self-cleaning (the lotus effect).  Using an inferior polish formulation often leads to premature coating failure.  Polish ingredients (i.e., oils) do not simply wipe off with an IPA solution after they have been embedded by the polishing phase.  The leading manufacturers of polishes have had to reinvent polish formulations to complement ceramic coating products.

This presentation will show the professional detailer which polish technology (nanotech vs. organic based) is appropriate for the service that you are providing.  Detailers will also learn how you can tell if your polish is compatible with ceramic coatings.

Objectives:

1. Learn the correct steps to prep for ceramic coatings.
   
2. Know the difference between organic and inorganic chemicals.
   
3. Understand polish technology and how to use it.

Certified Detailers - Attending a webinar earns Certified Detailers 1 credit towards re-certification.

Technology - Attendance will require an internet connection and ability to connect to GoToMeeting.  Test your computer here.  The webinar connection information will be released one week before the event.

Cancellation Policy - There is limited space available for each webinar.  If you register but find that you are no longer able to attend the live webinar, please cancel your registration to free up space for others.  Members can always access the webinar recording from the Quick Links menu.  Please note: no refunds or cancellations within 48 hours of the event. 

Price - Free for members and $25 for non-members.  Non-members who join within 30 days of the webinar may apply the registration fee to membership dues* (join the IDA here).
*Contact the IDA office for more information.