IDA BUSINESS DEVELOPMENT WEBINAR SERIES

The International Detailing Association is introducing a new series of webinars covering Business Development topics.  Webinars are open to IDA Members and Non-Members alike.  The webinars take place on the first Friday of each month at 2pm Central.

IDA Business Development Webinar: The Importance and Value of Guerilla Marketing

Date & Time: Friday, September 1, 2023 at 2:00 pm CDT

Presented By:

Tony Pando
Global Business Development, Dr. ColorChip

Tony Pando has worked with the Founder of Dr. ColorChip (Dan McCool) for over 10 years.  Tony’s role at Dr. ColorChip has been to grow the commercial business as the Global Business Development Director.  Tony has created Partnerships, Consumer Packaging, attended  Auto Show events working with groups such as AutoNation Corporate, TESLA Motors, SpaceX, SEMA, Tint World, Adesa, Carvana, Driven Brands, Dent Wizard, ZEP Products, Ziebart, Barrett-Jackson, among others.

Prior to working with Dan at Dr. ColorChip, Tony spent over 20 years working for golf great Jack Nicklaus, managing the Nicklaus Golf Equipment business, developing private label programs and products, and international business.  Tony was brought on by Mr. Nicklaus right out of college, and after 20+ years, Tony left Jack as the Vice President of Sales for Nicklaus International Brand Management.

Tony currently resides in Palm Beach Gardens, Florida with his family.

Greg Swett, CD-SV
President and Founder, Classic Appreciation, Inc.

Since he was 14 years old patrolling his childhood neighborhood with a bucket and a sponge, Greg Swett has been a car guy — growing up around Detroit during the muscle car era can do that to a boy.  Those formative years spent washing his neighbors’ cars for spending money engrained a fascination with both the automobile and detailing that has served him well for the past four decades.

In 1985, Swett formed Classic Appreciation as a part-time venture on a shoestring to feed his passion for clean cars and to build a business.  It quickly became a full-time obsession.  He steadily grew his operation, constantly upgrading both his skill set and his operation’s size.  His persistence along with his love for cars and people are the driving force for his success.

Thirty-some years ago, hardly anyone knew what “Auto Detailing” was.  Greg had to educate almost every potential customer about the benefits of meticulously cleaning and polishing their cars.  For many years now, he has increased awareness of detailing services and cultivated goodwill within the community by conducting detailing clinics for local car clubs and public and private organizations.

Classic Appreciation World Class Auto Detailing is a team of “car people” who are fanatical about all types of cars and passionate about focusing on the details to delight owners of all types of vehicles.  They have detailed well over 170,000 vehicles since the opening of their first shop.  While continually improving their facilities over the last 38 years, they have also developed many innovative tools, systems, and procedures that have helped make them and the detailing industry more effective and efficient.  They have written procedures and flow charts for each detailing service that each technician follows to ensure consistent, exceptionally high quality, and professional results.

Greg is a past president and founding member of the International Detailing Association.  Classic Appreciation was voted as the IDA Detail Shop of the Year in 2020.  In 2021, Greg was inducted into the IDA Hall of Fame. He also serves as chairman on the Operations Committee for the Concours d'Elegance of America.

Session Description:
In this webinar, Tony Pando and Greg Swett will provide tips on how to use inexpensive guerilla marketing strategies to make a profit.

Certified Detailers - Attending a webinar earns Certified Detailers 1 credit towards certification maintenance.  You must check-in to the live event to earn your credit.

Technology - Registrants will receive access information to stream the webinar via YouTube.  Alternatively, the session will also be streamed directly to the IDA members-only Facebook Group (request to join here), and members can watch the stream in the group.  Registration through the IDA website is still required for each session.  Certified Detailers will still be responsible for checking in to the live webinar to receive 1 Certification Maintenance credit.

Webinar Recording - If you are unable to attend the live webinar, members will be able to access the webinar recording from the archives webpage.

Price - Free for members and $25 for non-members.  Non-members who join within 30 days of the webinar may apply the registration fee to membership dues* (join the IDA here).
*Contact the IDA office for more information.

Please note: no refunds or cancellations within 48 hours of the event.