IDA THIRD THURSDAY WEBINAR SERIES

The International Detailing Association hosts a series of webinar presentations covering a variety of topics to help improve the knowledge and ability of IDA Members and Non-Members from the comfort of a home or office computer or any mobile device! The webinars take place on the third Thursday of the month.

IDA Webinar: Clients for Life: How to Build Repeat Business and Price for Profit with CRM

Date & Time: Thursday, August 21, 2025 at 12:00 pm CDT

Presented By:

Jody Sedrick
CEO, Zenware

Jody Sedrick is a prominent figure in the detailing industry. He is the co-creator of RoadFS, a pioneering software solution that has revolutionized the automotive recon industry, helping businesses focus on improved systems, operations, and profitability. He and his partner orchestrated the purchase of Detail Bookie, allowing them to better serve the detailing and auto recon market. Since 2009 Jody has been driven by a deep passion to help others achieve business success and personal growth.

Jody is a proud member of the IDA. He has garnered accolades as an award-winning podcaster, lending his expertise, humor, and insight as co-host for The RoadFS Podcast. He is an author of two books: But How Far Must I Go, A Journey In Faith and Learn to Dance With The Currents of Life.

Jody's drive and unwavering commitment to the detailing industry shine through as he consistently strives to help professionals and businesses excel and reach their goals. 

Rod Puzey, CD-SV, MC, WC
CFO, RoadFS / Detail Bookie

Rod Puzey is the co-creator of RoadFS Software, a complete software solution that has set the standard in the detailing industry. Rod is also co-host of The RoadFS Podcast with partner Jody Sedrick, which has garnered awards as an industry leading podcast and is the longest running detailing business podcast.  Rod has been in the automotive industry for 40 years in different roles.

Rod has been involved in iconic industry detailing events including Petersen Automotive Museum with Sonax USA and New Generation Detailing, the ADA and Detailers of the Round Table trainings, and the Detailing Summit.

Driven by a deep passion for both business success and all things automotive, Rod is dedicated to helping people achieve their goals in the automotive world.

Rod is a member of the IDA Founder's Club and Detailers of The Round Table Royalty.

Session Description:
Jody and Rod are proud IDA members and prominent figures in the automotive detailing industry. Together they are co-creators of RoadFS, a pioneering software solution that has revolutionized the automotive recon industry, helping businesses focus on improved systems, operations, and profitability. They also co-host The RoadFS Podcast and will jointly share their decades of earned wisdom in this upcoming webinar. During the session they will discuss:

✅ The true value of a repeat client
✅ Turning first-time clients into lifetime clients
✅ The psychology of pricing: why undervaluing hurts you
✅ CRM tools to help you price like a pro
✅ A real case study
✅ Your quick-start action plan

Certified Detailers - Attending a webinar earns Certified Detailers 1 credit towards certification maintenance. You must check-in to the live event to earn your credit.

Technology - Registrants will receive access information to stream the webinar via Zoom.

Webinar Recording - If you are unable to attend the live webinar, members will be able to access the webinar recording from the archives webpage.

Price - Free for members and $25 for non-members. Non-members who join within 30 days of the webinar may apply the registration fee to membership dues* (join the IDA here).
*Contact the IDA office for more information.

Please note: no refunds or cancellations within 48 hours of the event.