Sponsor Spotlight: Colourlock

For this month's Sponsor Spotlight, we spoke with Michael Marx, Detailing Crew Member at Colourlock, an IDA Diamond Sponsor. 

International Detailing Association (IDA): How long have you been with Colourlock? Were you a detailer prior to becoming a supplier?
Michael Marx (MM): I have been with this company for two years now. I was in the detailing business many years before switching over to a supplier. 

IDA: What made you switch to becoming a supplier?
MM: I did not change my job to being exclusively a supplier, but rather added this area to my range of services. I did this because it is more and more important to be able to offer customers a wide range of services.

IDA: What type of training does your business offer?
MM: We offer training in leather repair/leather restoration, detailing, and PDR.

IDA: What are some of your company’s attributes that make you stand out in the industry?
MM: We pride ourselves in honesty and quality products and services at fair prices.

IDA: Is there any advice you would give to detailers that may be looking into transitioning to product sales, distribution, or manufacturing?
MM: Only sell things with the best quality. Advise your customers to the best of your knowledge and beliefs. Stay true to the brand if you are convinced of it.

IDA: What are some of the struggles your company has overcome to get to where it is today?
MM: Every self-employed person has to go through difficulties or failures. I have also been through rough times. Nevertheless, I always try to look ahead so that I don't lose sight of the beautiful goals. I look forward to reaching one target or another.

IDA: Why does your company believe it is beneficial to support the IDA?
MM: To raise the job description of the detailer to a high level. Every detailer should work responsibly and, with the best training, perform excellent services on the customer's vehicle.

IDA: As a supplier, what changes would you like to see made in the detailing industry?
MM: A qualified education system for the entire detailing industry.

Disclaimer: Colourlock is a 2022 IDA Diamond Sponsor. The views and opinions expressed in this article do not necessarily reflect the official policy or position of the IDA. If you are interested in becoming an IDA Sponsor, please click here to learn more.