Member Spotlight: Łukasz Sroka, CD-SV, RIT

International Detailing Association (IDA): How did you get into the detailing industry?
Łukasz Sroka (ŁS): I first got involved a few years ago. I had the first step with auto detailing in 2004. Together with my colleague, we started washing and polishing small boats and a few cars.

IDA: Please tell us your business’s story.
ŁS: In 2007, I opened my detailing studio and detailing shop. By 2011, my customers could find more than 300 detailing products in my shop. In 2013, I started offering my first detailing training. In 2016, I opened the Detailing Academy project. Today, in my 850-square-meter business you can find detailing workshops, around 5,000 different products, and various detailing trainings.

IDA: In what products or services does your company specialize? 
ŁS: We specialize in car detailing, marine detailing, leather repairing & restoration, and PPF application. We also provide detailing training and sell detailing products.

IDA: What do you think is the most important factor to being successful in the detailing industry?
ŁS: People like to care about vehicles, boats, and airplanes. They like to see it fresh, shiny, and glossy, like brand new.

IDA: Are there any awards/certifications/accomplishments that you or your business has earned and would like to share with us?
ŁS: I proudly represent one of the biggest detailing shops in Poland. I have such certificates as official Colourlock Trainer, official FLEX trainer, official RUPES trainer, authorized RUPES Training Center, official ShineMate training center, and official GYEON detailing studio & shop.

IDA: What is the best advice you ever received?
ŁS: Details are the most important.

IDA: What tips do you have for the new detailer? For the experienced detailer?
ŁS: Always do what you like, what you feel free with, and what you love.

IDA: Why did you decide to get involved with the IDA?
ŁS: I see many differences between detailers and their quality of service in my country. I hope that the IDA will help to select good detailers with good behaviors and make them stand out. At the same time, I hope the IDA will continue to raise awareness of the detailing industry and its standards.

*The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.