Join the IDA* at Mobile Tech Expo (MTE) in Kissimmee, Florida!**
Thank you to our Title Sponsor:
Event Overview*:
- Education Day – Two IDA Tracks: Thursday, January 30, 2025, 10:00 am – 4:45 pm**
- IDA Awards Gala and Annual Business Meeting: Friday, January 31, 2025, 6:00 – 8:00 pm
- IDA Exhibit Booth #711: Friday, January 31 – Saturday, February 1, 2025
- IDA Certification Event - Phase I & II (CD-SV), Motorcycle & SV (MC-SV), RV (RVC), and Watercraft (WC): Friday, January 31 – Saturday, February 1, 2025
- IDA at MTE Sponsorships: Support the IDA and promote your business!
*To attend IDA events, you must register for the show at https://www.mte.live/get-tickets. To attend educational sessions, you must select the Education Pass at registration.
**All times listed are Eastern Standard Time (EST). All details are subject to change.
Education Day – Two IDA Tracks
Thursday, January 30, 2025 | 10:00 am – 4:45 pm
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Track 1
Room: Desoto 1 |
Track 2
Room: Desoto 2 |
| 10:00 am – 10:45 am |
Mastering RV Detailing from WTF to FTW
Speaker:
Kyle Clark, CD-SV, RVC, RIT
Owner, Xtreme Detailing
Session Description:
This RV detailing class is designed for detailing business owners who want to elevate their skills and improve their business practices. The class will cover specialized techniques for detailing
large vehicles like RVs, which can be much more challenging than regular cars. Detailing larger vehicles often means higher service fees, and this class will help navigate pricing, quoting, and upselling services like ceramic
coatings. Learn how to maximize profitability by tapping into the RV market. This class will empower detailing business owners to take on larger projects, improve efficiency, and boost their profitability while providing
top-quality services.
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Legitimacy Starts Within
Speaker:
Rodney Tatum
Owner, Mirror Reflections Auto Spa LLC
Session Description:
Detailers are in a unique position, serving a niche area, but the industry' great strength can be its greatest downfall – a low barrier to entry. This means we have to be transparent in
how we communicate with ourselves. Usually the greatest challenge to success comes from within. Rodney will discuss how self-care training was crucial to his success, years before he knew anything about detailing.
This session will aim to inspire you to break from the 'job' mentality while carrying the responsibilities of running a business.
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| 11:00 am – 11:45 am |
Why the IDA is the Most Powerful Resource and Yet the Biggest Missed Opportunity in the Detailing Industry
Speakers:
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Craig Brigham, CD-SV, MC
Managing Director, The Detailing Detectives,
Ltd
2025 IDA President
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Shad Stoker, CD-SV, MC, RVC, WC, RIT
Buddco
2024 IDA President |
Session Description:
Learn about the International Detailing Association, the value of membership, and upcoming projects from the IDA's 2024 and 2025 Presidents. Find out how you can get involved and lend your
voice to the detailing industry. Members and non-members alike are welcome!
Sponsored By:
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| 1:00 pm – 1:45 pm |
Restauración de Fibra de Vidrio
Speaker:
Julian Vera, CD-SV, RVC
Owner, Vera’s RV MDS LLC
Session Description:
La manera mas practica de restaurar el brillo natural en Fiberglass utilizando, el metodo tradicional pero poco efectivo como lo es el compound, polish, y wax, con muy poca duracion del brillo,
por no utilisar productos de uso exclusivo de marine como sinteticos de mayor lubrication y resistencia a los elementos. Aprende mas aserca de productos sinteticos de marine y marine ceramic coatings.
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The 3 Basic Paint Correction & Ceramic Coating Packages Every Detailer Should Offer at a Minimum
Speakers:
Mike Phillips, CD-SV, WC, RIT
Chief Education
Officer, Dr. Beasley’s
Renny Doyle, CD-SV, RIT
Owner, Detailing Success
Session Description:
Anyone detailing cars for profit should have and understand the three basic packages or menu items for offering paint correction and ceramic coatings. Too many people start out doing too
much work for too little money. Having your packages dialed-in will keep you profitable and, more importantly, happy. After taking this class, you'll be able to structure your menu items so that you have a package for every
customer's budget, type of car, and lifestyle. You'll also put an end to feelings of regret from not pricing your labor and time correctly.
Sponsored By:
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| 2:00 pm – 2:45 pm |
Paint Chip and Scratch Repair as an Additional Revenue Stream
Speaker:
Tony Pando
Global Business Development, Dr.
ColorChip Corp.
Session Description:
Make more money and have happier customers – add paint chip and scratch repair to your services.
Sponsored By:
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Becoming a Million Dollar Detail Shop
Speaker:
Dustin Jackson, CD-SV, WC
Owner, IGL Coatings USA, Apeax USA, EZN
Detail
Session Description:
In this presentation, Dustin will share expert tips and strategies for growing a detailing business to seven figures. Drawing on his personal experience, he will offer actionable advice
on scaling operations, improving efficiency, and achieving financial success. His presentation will provide a roadmap for detailers aiming to build a thriving, profitable business, offering insights on mindset, business practices,
and growth tactics to reach the next level.
Sponsored By:
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| 3:00 pm – 3:45 pm |
Advanced Stain Removal – Understanding Stains
Speaker:
Tyler Cucchi, CD-SV, RVC, RIT
Sales Director – Americas,
Diamond ProTech
Session Description:
During this session, we will review multiple proper methods to tackle all the stains we may find inside a vehicle. We will also explore how to approach stains
that we just don't know how to identify. Sponsored By:
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Increasing Quality Through Efficiency
Speaker:
Yvan Lacroix
Business Coach, Yes Solutions Inc.
Session Description:
Use the power of efficiency to increase the quality of detailing. Going faster and cutting corners is not an effective method to increase efficiency. Yvan will explain how he was able
to leverage a systems-based approach to build a 26-shop franchise system with over $20,000,000 in yearly sales. The systems approach not only increases efficiency, but also boosts employee satisfaction and retention, customer
satisfaction, and quality.
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| 4:00 pm – 4:45 pm |
Marine Detailing and Safety
Speaker:
Angela Gilham, CD-SV, WC
Owner/Operator and CEO,
Elite Marine Protection
Session Description:
After a fall off a ladder, we have started to look more closely at safe procedures and making sure everyone understands safety always comes first. Having insurance as a business owner and
also as employees is crucial. Understanding safety with ladders, harnesses, dock safety, and boat safety is key to a successful and healthy workspace.
Sponsored By:
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Rompiendo el Miedo: Cambiando Mentalidades para el Crecimiento en la Industria del Detailing
Speaker:
Juan Gonzalez, CD-SV, MC, RIT
Owner, All Season
Detail
Session Description:
Esto tema trata la frustración que muchos detailers sienten conforme la industria crece, invitándolos a dejar atrás el miedo y la paranoia hacia la competencia, y enfocarse en su propio crecimiento
y éxito.
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Many IDA members are presenting sessions on other educational tracks on Wednesday, January 29 (MTE 101) and Thursday, January 30 (Education Day) – check out the full schedule on the MTE website!
IDA Certified Detailers, be sure to submit entries for all sessions attended into your Certification Journal. Remember: in order to attend any education sessions, you
need to select the Education pass during registration on the MTE website.
IDA Awards Gala and Annual Business Meeting
Friday, January 31, 2025 | 6:00 – 8:00 pm
Doors open at 5:30 pm with appetizers and cash bar; event presentation begins at 6:00 pm
Room: Lafayette 1-5
Come to our IDA Awards Gala and Annual Business Meeting! Doors open at 5:30 pm with hors d'oeuvres and a cash bar. The event will begin at 6:00 pm. We will update you on the state of the industry and the IDA, announce the IDA
Awards winners, induct the next class of the IDA Hall of Fame, and give you the opportunity to connect one-on-one with other members and industry professionals. All are welcome to attend!
There will be an IDA Hall of Fame social gathering immediately following the Gala to honor all IDA Hall of Fame awardees. Open to IDA members and non-members.
IDA Awards Gala and Annual Business Meeting Sponsored By:
IDA Awards Program Sponsored By:
IDA Exhibit Booth #711
Exhibit Hours:
Friday, January 31, 2025: 10:00 am – 5:00 pm
Saturday, February 1, 2025: 10:00 am – 4:00 pm
Click here to view the full floor plan. Meet the 2025 IDA President
Each day between 10:00 am – 11:00 am and 2:00 pm – 3:00 pm, we invite you to come by the IDA Booth to meet your 2025 IDA President, Craig Brigham, CD-SV, MC. This is your opportunity to engage directly with the leadership of the IDA and play a role in shaping the future of our association and the detailing industry. Whether you’re a longtime member or new to the IDA, we’d love to see you. Ribbons, Scavenger Hunt, and More
Swing by the IDA Booth to pick up your Scavenger Hunt exhibitor list. View commercials from our sponsors to see the latest technology and products in the detailing industry. Check out the latest IDA merchandise (shop here!), and pick up free IDA marketing materials. Members and Certified Detailers, pick up your IDA Member ribbon and IDA Certified Detailer ribbon! Not an IDA member yet? Sign up at the booth (there's a free gift involved)!
Volunteer at the IDA Booth
If you are looking for an opportunity to network with fellow detailing professionals and contribute to the IDA community, we would love for you to join us as a volunteer at the IDA Booth.
We need 2-4 volunteers per timeslot. We also need help with booth takedown once the exhibit floor hours end at 4:00 pm on Saturday, February 1. Any help with the labor that goes into taking down and repackaging the booth for shipping would
be greatly appreciated. If you are interested in volunteering for any of the following timeslots (all listed in Eastern Time), please contact us at info@the-ida.com.
- Friday, January 31, 2025
- 10:00 am – 12:00 pm
- 12:00 pm – 2:00 pm
- *2:00 pm – 5:00 pm*
- Saturday, February 1, 2025
- 10:00 am – 12:00 pm
- 12:00 pm – 2:00 pm
- *2:00 pm – 4:00 pm*
- Booth Takedown: Starting at 4:00 pm
Booth volunteers will be able to select an IDA gift as a thank you for their time and service!
IDA Certification Event - Phase I & II (CD-SV), Motorcycle & SV (MC-SV), RV (RVC), and Watercraft (WC)
Friday, January 31, 2025
- Phase I - Certified Detailer (CD): 9:00 am – 12:00 pm
- Specialty Exams: 1:00 pm – 5:00 pm
- Motorcycle Certification (MC)
- RV Certification (RVC) Launching at MTE!
- Watercraft Certification (WC)
Saturday, February 1, 2025
- Phase II - Skills Validated (CD-SV): 8:00 am – 4:00 pm
- Testing is in two-hour timeslots. Space is limited to 4 registrants per timeslot.
- Motorcycle Certification Skills Validation (MC-SV): 8:00 am – 1:00 pm Launching at MTE!
- Testing is in one-hour timeslots. Space is limited to 1 registrant per timeslot.
Registration:
You may register for an individual certification event or a combination of multiple certification events. Before registering for any of the Specialty exams or Skills Validated events, the applicant must have already completed Phase I Certification (or plan on completing at the event), having passed the ten written exams, to fulfill the classification of Certified Detailer. To register for the Motorcycle Certification Skills Validation (MC-SV) event, you must have already completed Motorcycle Certification (MC) or plan on completing at the event, having passed the five written exams, to fulfill the classification of CD, MC.
Please note: You MAY register for more than one specialty exam (they will be held concurrently). If you want to register
for both Phase II (SV) and Motorcycle Certification Skills Validation (MC-SV), you MUST select two different timeslots at registration.
Pricing for each event:
Members - $200
Non-Members - $400
IDA at MTE Sponsorships
All MTE sponsorship opportunities are time-sensitive and will be offered on a first-come, first-served basis.
Please take a moment to consider the opportunities below, knowing that they are an invaluable investment in your company and our organization! Sign up directly through the links below.
Thank you for your support of the IDA!
Click here to
download the sponsorship registration form as a PDF. Please contact the IDA Central Office at info@the-ida.com if you have any questions or would like more information.
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