Join the IDA at Mobile Tech Expo (MTE) in Orlando, Florida!

Use our official hashtags, #IDAatMTE and #IDAdetailers, and tag us on Facebook (@internationaldetailingassociation) and Instagram (@idadetailers) to enter our photo contest for your chance to win an IDA t-shirt!  Click here to learn more.

Thank you to our Title Sponsor:  

Schedule of Events*

*All times listed are Eastern Standard Time (EST).

**To attend IDA events, you must register for the show at https://mobiletechexpo.com.  To attend educational sessions, you must select the Education Pass at registration: https://mobiletechexpo.com/orlando/registration.

Education Day: Thursday, January 27, 2022

Location (all sessions): Gatlin E5

***Note: Each Mobile Tech Education Day session is worth one (1) IDA recertification credit.  Learn more about IDA recertification requirements here.***

Sell Without Selling
8:00 am – 8:45 am

Presenter:

John Corinella, CD-SV, MC; American Detail Corp

Description: John will discuss the methods he has found to be successful in selling your products and services to customers without becoming that annoying "used car salesman", resulting in a happy customer and a boost for your business.

The Future of Detailing
9:00 am – 9:45 am

Presenter:

Jim Lafeber, CD-SV, RIT; Dr. Beasley's, Inc

Description: New technologies, evolving customer demands, societal shifts, and the COVID-19 pandemic are rapidly changing the business landscape.  These factors paved the way for location-independent companies, more flexible customer schedules, niche markets, disruptive products, new automotive substrates, as well as more technologically advanced vehicles.  However, to reap the benefits in your detailing business that these changes have to offer, you must keep yourself up to date on the emerging trends. 

RV Detailing – Pricing and Services
10:00 am – 10:45 am

Presenter:

Kyle Clark, CD-SV; Xtreme Detailing

Speaker Bio: Kyle is the owner of Xtreme Detailing in Southern California.  Kyle has worked on RVs, airplanes, and other large vehicles as a mobile operator for over 22 years.  He is also the Southern California area territory manager for P&S Detail Products.

Description: Kyle will cover how to identify viable services for the RV market and how to correctly calculate your costs, and then price them to your customer.  This course will cover identifying vehicle types, unique sales opportunities for each, and what you need to know and have in your operation to be successful.

Detailing Software Panel
11:00 am – 11:45 am

Presenters:
Panelists from Urable, Mobile Tech RX, Zenware, and Detail Bookie

Description: See how software is changing the game for detailers across the nation and learn about the different software options available to detailers in this moderated Q&A panel with representatives from Urable, Mobile Tech RX, Zenware, and Detail Bookie.

Becoming an Unconventional Detailer in a Conventional Industry
1:00 pm – 1:45 pm

Presenter:

Sydni Brae Gwinn, CD-SV; iWash Auto Detailing

Speaker Bio: Sydni is the owner operator of iWash Auto Detailing in Boise, Idaho.  She started with a limited budget, no experience in the industry, a crazy idea, and a Facebook post.  Since 2013, she has run a successful home-based detailing business that is booked year-round.  She is a great example of running a small operation efficiently and in a way that allows her to have a true lifestyle business.  Sydni is also a brand representative for P&S Detail Products.

Description: In this presentation, Sydni will detail her business journey as a female detailer, starting in a market she knew nothing about with zero support and a crazy idea.  She will discuss how she began with just $50 and a single Facebook post, and continued to foster her business through word of mouth.  Sydni will also cover how she learned to navigate running a business in a city with four seasons, i.e. snow and ice, and how she set up her business for success to detail through the winter elements at the same level all year round.  She will also talk about the interesting path to developing her craft on her own, along with her service style, passion for her profession, approach to customer retention, and the organization and simplicity of her home-based shop.

Targeted Marketing to Attract Top Talent
2:00 pm – 2:45 pm

Presenter:

Sarah Turner, CD; Living H₂O Car Wash
(Photo Credit: Sarah Turner via LinkedIn)

Speaker Bio: As the Operations & HR Manager for Living H2O Car Wash, Sarah is responsible for a full service wash and detail center, as well as a flex and an express car wash.  The high-volume detail shop supports an award-winning used car dealership.  Sarah has 15 years of recruiting experience, including 12 as an external recruiter for entry to C-level positions.  She holds a BBA in Production and Operations Management from the University of North Texas and is an IDA Certified Detailer.

Description: Your top talent is company, location, position, and hire specific, so your job posting needs to be too.  We will discuss how to define what top talent looks like at your organization and how to create your employee value proposition.  We will also talk about how and where to convey that information in your written advertisements.  You will leave this discussion with an actionable plan that will help you get your opportunity in front of the right people.

Marine Detail Training
3:00 pm – 3:45 pm

Presenter:

Dustin Jackson, CD-SV, MC; EZN Storage and Detail
(Photo Credit: Dustin Jackson via Facebook)

Description: Get step-by-step training on the overall processes used in marine detailing from a Million Dollar Shop.  We'll go in-depth on everything you'll need to know to master marine detailing, including how to find a good test spot, the process from A to Z, and how to price the work that you do.

3 Levels of Paint Correction: Make Money While Giving Your Customers What They Want
4:00 pm – 4:45 pm

Presenter:

Jason Rose, CD-SV, RIT; RUPES USA

Description: Stratify your paint correction offerings to give your customers exactly what they want in the most efficient manner possible.  This class includes suggestions for how to set up various levels of paint correction offerings, how to price them, and how to maintain or increase profitability.

Friday, January 28, 2022

IDA Certification Event - Phase I (CD) – Register Now!
8:00 am - 12:00 pm
Room: Gatlin E3

Phase I consists of 10 exams, 10-20 questions each, in these subject areas: Equipment, Chemicals, Windows, Trim & Metal, Floors & Carpets, Seats, Paint Correction & Protection, Wheels & Tires, Prep Wash/Wash Bay, Detailing Terminology, Safety & Compliance.  A passing grade is 80%.

Space is limited to the first 25 registrants.

IDA Booth
10:00 am - 5:00 pm
Booth: #708

Click here for the full floor plan (PDF)

Be sure to stop by the IDA Booth!  Enjoy refreshments while talking with detailers, IDA leaders, and industry experts, and learn about IDA programming at MTE.  Visit the booth product displays to see the latest technology and products in the detailing industry.  Check out the latest IDA merchandise.  Members and Certified Detailers, pick up your IDA Member ribbon and IDA Certified Detailer ribbon!  Not an IDA member?  Sign up at the booth (there's a free gift involved)!

Photo opportunities with IDA Presidents:

Alan Medcraf, CD-SV, RIT (2022 President)

• 10:00 am
  
• 12:00 pm
  
• 2:00 pm

DJ Patterson, CD-SV (2020-21 President)

• 11:00 am
• 1:00 pm

Connect with IDA leaders at the booth:

• 10:00 am - 12:00 pm: Kenya Williams, CD-SV (IDA Board Member), and DJ Patterson, CD-SV (Immediate Past President)
• 11:00 am - 12:00 pm: IDA Marketing & Communications Committee (Chair: Josh Buckler)
• 12:00 pm - 2:00 pm: Oscar Hernandez, CD-SV, and Chris Williams, CD-SV (IDA Board Members)
• 1:00 pm - 2:00 pm: IDA Certification Committee (Chair: Clint Hintz, CD-SV, RIT; Co-Chair: Brian Finn, CD-SV, MC, RIT)
• 2:00 pm - 5:00 pm: Bob Eichelberg and Shad Stoker, CD-SV (IDA Board Members)
• 3:00 pm - 4:00 pm: IDA Membership Committee (Chair: Jason Rose, CD-SV, RIT; Co-Chair: Kelly Jones, CD-SV)

IDA Booth Refreshments Sponsored By:

IDA Certification Event - Marine (MC) – Register Now!
1:00 pm - 4:00 pm
Room: Gatlin E3

The Marine Certification is the first specialty certification offered by the International Detailing Association.  The Marine Certification exams consist of 5 exams, 10 questions each, in these subject areas: 1) Interior & Vinyl Care; 2) Paint & Fiberglass; 3) Safety & Environmental; 4) Terminology; and 5) Wood Trim, Metal & Brightwork.  Those who achieve the status of IDA Certified Detailer – Marine Certified (CD, MC) have demonstrated expertise not only as an auto detailer, but also in the dedicated area of marine detailing.

Space is limited to the first 25 registrants.

IDA Annual Business Meeting and Awards Celebration
5:00 pm - 7:30 pm
Room: Conway

Come to our IDA Annual Business Meeting and Awards Celebration!  We will update you on the state of the industry and the IDA, announce the IDA Awards winners, induct the next class of the IDA Hall of Fame, and give you the opportunity to connect one-on-one with other IDA members at a reception following the meeting.  Open to all detailers.  Do not miss this event — you never know, you may win an award!

Annual Business Meeting Reception Sponsored By:

Awards Program Sponsored By:

Saturday, January 29, 2022

IDA Certification Event - Phase II (SV) – Register Now!
8:00 am - 4:00 pm (Testing sessions are in two-hour timeslots.)
Room: Gatlin A4

The Skills Validated tests represent the four primary categories that each candidate must demonstrate their “hands on” ability to perform.  The detailer must perform each phase of the testing on their own, and meet the minimum proficiency expected in order to pass.  The exam is presented in a scenario-type format to afford the detailer the opportunity to demonstrate the abilities expected of the Advanced Detailing Professional.  The applicant must have already completed Phase I Certification, having passed the 10 written exams, to fulfill the classification of Certified Detailer.  Phase II Skills Validation testing demonstrates hands on skills and in-person testing by an IDA CD-SV, RIT (Recognized Independent Trainer) in areas covered in the written exams: Wash Bay/Prep, Interior, Exterior Correction, and Finishing Steps.

Please Note: Before registering for the Skills Validated event, the applicant must have already completed Phase I (CD) Certification, having passed the ten written exams, to fulfill the classification of Certified Detailer.

Space is limited to 4 registrants per time slot.

IDA Booth
10:00 am - 4:00 pm
Booth: #708

Photo opportunities with IDA Presidents:

Alan Medcraf, CD-SV, RIT (2022 President)

• 12:00 pm
  

DJ Patterson, CD-SV (2020-21 President)

• 10:00 am
  

Connect with IDA leaders at the booth:

• 10:00 am - 12:00 pm: Oscar Hernandez, CD-SV, and Chris Williams, CD-SV (IDA Board Members)
• 1:00 pm - 2:00 pm: IDA Tradeshow & Education Committee (Chair: Chris Metcalf, CD-SV; Co-Chair: Keith Duplessie, CD-SV, MC, RIT)
• 3:00 pm - 4:00 pm: IDA Membership Committee (Chair: Jason Rose, CD-SV, RIT; Co-Chair: Kelly Jones, CD-SV)