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News & Press: Detail Dialogue Newsletter

IDA Founder's Club Member Spotlight: Levi Gates

Tuesday, February 26, 2019   (1 Comments)

Each month we feature a Member Spotlight.  This month we're talking with IDA Founder's Club Member Levi Gates, CD-SV, RT, Global Business Development and Detailing Specialist with The Rag Company located in Boise, Idaho.

International Detailing Association (IDA): How did you get into the detailing industry?
Levi Gates (LG): Truthfully … I was born into it; my parents were detailing to make some extra money on the side and my Mom loves to tell everyone how she would wax cars with me hanging from a carrier or sling attached to her chest or back.  I started at a local carwash, I was 16.  About 1 mile away from my current office here at TRC.  I started the same way most do and work my way up until I managed a team of 30 employees by 18. From there, I managed, trained and operated a few local detail shops until I opened my own shop in 2011.  I moved on to The Rag Company in January of 2017.

IDA: Please tell us about The Rag Company.
LG: The Rag Company has been producing some of the finest Microfiber towels and products since 1999.  We are a family run business, owned by Carolyn and Jeff Hennen, which operated out of a 2-car garage for several years, before moving into our large distribution facility.  With the advent of social media and YouTube we have been able to “preach the gospel” of microfiber across the world!

IDA: In what products or services does your company specialize?
LG: Premium Microfiber and Media Marketing, as well as hands on training and events.

IDA: What do you think is the most important factor to being successful in the detailing industry?
LG: Always being able to learn, have your mind and ears open and your mouth shut.  Be humble, be respectful and learn as much as you can about everything.  All of us have a story and all of us like to tell our stories, but we can learn from each other's stories if we listen.  In the end we all benefit, customers and businesses.

IDA: Are there any awards/certifications/accomplishments that you or your business has earned and would like to share with us?
LG: I am proud to be a CD-SV, RT (Recognized Trainer) for the IDA.  I worked very hard to achieve those designations.  I am also humbled and proud that we at TRC are now a Founders Club Member.

IDA: What is the best advice you ever received?
LG: You are never too old to learn.


Lee Hazlewood says...
Posted Monday, March 18, 2019
Awesome story, love it and its inspiring!

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