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Read about the latest industry updates, catch up on member news, and find educational articles with best business practices and insider tips from top industry professionals.* 

*The views and opinions expressed in member-written and sponsored articles are those of the author(s) and do not necessarily reflect the official policy or position of the IDA.

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Education
Wednesday, August 3, 2022   (0 Comments - view/add)
Connecting with Customers »
Written By: Morgan Greenwood Relationships with clients and customers are important. So, how do you get and maintain cli...
Wednesday, July 13, 2022   (1 Comment - view/add)
Embracing Rinseless Washing »
Written By: Paulo Assuncao, CD, MC Back in the day, when I started professional detailing in 2002, sponge and soap...
Thursday, June 9, 2022   (1 Comment - view/add)
How Does Your Shop Rate? Good, Bad, or Ugly? »
Written By: Keith Duplessie, CD-SV, MC, RIT First impressions count for a lot and can go a long way toward attractin...
Monday, May 9, 2022   (0 Comments - view/add)
Brand Consistency »
Written By: Alex Rudie Today’s marketplace is oversaturated with brands, companies, and products. Your company shows up...
Thursday, March 31, 2022   (0 Comments - view/add)
The Top 5 Ways for Detailers to Start Marketing Their Business »
Written By:  Dustin Jackson, CD-SV, MC, Detail Bookie & EZN Detail  Growing your business doesn't happen...
Wednesday, March 2, 2022   (1 Comment - view/add)
Vegan Leather – What is it – How to Clean it and Seal it – and Why »
Written By: Jennifer Haines, English Customer Service, and Lars Pickhardt, CD-SV, CEO, Colourlock The trend towards...
Tuesday, February 8, 2022   (2 Comments - view/add)
Logo Design 101 »
Written By: Alex Rudie   What is a logo? A logo identifies a company or product and differentiates you and your pr...
Thursday, January 6, 2022   (1 Comment - view/add)
Do you Cover Your Butt? »
Written By: Sarah Coleman-Lienhart, CD-SV Edited By: Alisha Marie (The Car Detail Queen- Denver, CO) My sister and I wer...
Tuesday, December 7, 2021   (0 Comments - view/add)
Dialing in the Value of Degreasers and Interior Cleaners »
Written By: Michael Dickson, CD-SV, RIT Take a moment to consider the degreasers and interior cleaners you are using in...
Wednesday, November 3, 2021   (2 Comments - view/add)
Ten Tips to Detailing Success »
Wri tten By: Jay Broom, Marketing Specialist, Lake Country Manufacturing, Inc. Automobiles have become increasi...
Tuesday, October 19, 2021   (1 Comment - view/add)
What's Your Plan? »
Written By: Barry Theal, CD-SV, RT, CEO of SB3 Coatings International INC. Let's be real here and talk about busin...
Friday, September 3, 2021   (1 Comment - view/add)
Is the Price Right? »
Written By: Dustin Jackson, CD, CEO of Detail Bookie & EZN Detail   If you’re on Facebook, you can’t scro...
Wednesday, August 4, 2021   (0 Comments - view/add)
How’s YOUR Engine Under the Hood? »
Written By: Kenya Williams, Owner of iShine For You Auto Detailing When is the last time you checked the "Engine" und...
Monday, July 12, 2021   (0 Comments - view/add)
Looking After Your Employees' Physical Health and Why That’s Good for Business »
Written By: Sam Gibbons, CD-SV, United Car Care Limited, New Zealand What if I told you that I could improve your...
Tuesday, June 22, 2021   (0 Comments - view/add)
A Guide to Automotive Leather »
Written By: Ram Iyer, CEO, Colourlock North America & UK Leather has been a feature of car seats and car uphols...
Friday, May 28, 2021   (1 Comment - view/add)
How to Maintain OSHA Ongoing Training Compliance »
Written By: Alyson Makin, Marketing Manager, ITW Evercoat Health and Safety regulations and standards are a priority...
Wednesday, May 5, 2021   (1 Comment - view/add)
Up Your Hashtag Game »
Written By: Thomas Walter, CD Social media is a must these days for trying to grow your detailing business. It help...
Wednesday, April 14, 2021   (0 Comments - view/add)
The Cost of Counterfeits »
  Written By: Dylan von Kleist, CD-SV, Marketing Manager, RUPES USA IDA Counterfeit & Patent Infringement...
Friday, February 12, 2021   (1 Comment - view/add)
Building Bigger Relationships »
Written By: Matt Jackson, CD-SV Biff’s Automotive Detailing I hope that 2021 is going well and is bringing positi...
Tuesday, January 5, 2021   (0 Comments - view/add)
Odor Removal »
Have you ever noticed a familiar smell and a memory comes to your mind, whether pleasant or unpleasant? Smell — like taste...
Monday, December 14, 2020   (1 Comment - view/add)
Ceramic Coating Maintenance Guide »
Written By: Jim Lafeber, CD-SV, RT Nano coatings — also called ceramic coatings — have been around for a while. M...
Tuesday, October 27, 2020   (0 Comments - view/add)
Use Facebook’s Free Tools to Give your Biz a Social Push! »
- By Noah Dixon, IDA Marketing & Communications Committee Co-Chair, Waxplus Auto There are many platforms b...
Thursday, October 1, 2020   (0 Comments - view/add)
Êtes-vous un préparateur automobile ou un detailer professionnel? »
Par Jonathan Leonard, IDA Certified Detailer Flawless Cleaning and Detailing Translated by: Erwan Gouriou, CD-SV,...
Tuesday, August 25, 2020   (1 Comment - view/add)
Scheduling and Profits »
Written By:  Joe DiFiore, CD-SV Detail businesses come in a wide variety of flavors and styles.   They hav...
Tuesday, June 30, 2020   (0 Comments - view/add)
Making a Social Media Impact »
By  Malco Products Inc. , IDA Founders Member Stop us if you’ve heard this before: you need to be on social media...
Tuesday, April 21, 2020   (0 Comments - view/add)
Headlight Restoration Kits – Increased Revenue and Improved Safety »
Written By: Steve Winfield, Senior Application Engineer at Auto Magic...
Wednesday, March 25, 2020   (0 Comments - view/add)
Coronavirus and the Detailing World »
This article is written by Joe Zeidler, CD a former fire department member, current search and rescue team founder with a...
Friday, February 28, 2020   (0 Comments - view/add)
Safe Profits »
-Written by Josh Buckler CD, SV, IDA Marketing & Communications Co-chair There’s not much better of a time to disc...
Thursday, January 23, 2020   (0 Comments - view/add)
Cleaning Your Car - Making Maintenance Resolutions »
Everyone is familiar with vehicle maintenance when it comes to responsibilities such as changing the oil, rotating the tir...
Thursday, December 26, 2019   (0 Comments - view/add)
Profitability in Paint Correction by Creating Efficiencies »
By: Steve Winfield, IDA CD-SV, RT- Auto Magic Senior Application Field Engineer Tyler Cucchi CD-SV, RT – Auto Magic Zon...
Saturday, November 30, 2019   (4 Comments - view/add)
Google My Business Optimization: Stretching the Effectiveness of Local Advertising »
By Cevan Long, Owner – DiFiore's Auto Detailing, Movy Media LLC As business owners, we all want to maximize...
Monday, October 21, 2019   (0 Comments - view/add)
The Relationship Between Advertising and Online Reviews »
By Ken Daubenspeck, CD Many operators of brick-and-mortar detail shops and mobile operations spend their hard earned...
Friday, September 27, 2019   (2 Comments - view/add)
How Much Should I Charge? »
By Vincent Macri, CD-SV  If you're not a stranger to any of the Facebook detailing pages then you kno...
Thursday, August 29, 2019   (1 Comment - view/add)
The Changing Customer Journey »
By Dan Baker, CD As 2020 approaches one of the biggest changes and challenges we face as business people, is our changi...
Friday, July 19, 2019   (1 Comment - view/add)
Online Reviews Can Make or Break You »
By Ryan Daniello  In 2019 the Digital Presence of your business means everything. It can make or break you. Whet...

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