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IDA at Mobile Tech Expo Orlando 2020
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1/30/2020 to 2/1/2020
When: January 30 – February 1, 2020
Where: Rosen Shingle Creek
9939 Universal Blvd
Orlando, Florida  32819
United States
Contact: Alex Hazard

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To attend IDA events, you must register for the show at

Thank you to our Title Sponsors:  


Schedule of Events

Thursday, January 30 Friday, January 31 Saturday, February 1

Education Day: Thursday, January 30, 2020

Location (all sessions): Gatlin E-1

Microfiber Explained
8:00 - 8:50 am

Presenter: Levi Gates, CD-SV RT; The Rag Company

Description: During this session, we’ll go over the ins and outs of microfiber and how they can have a profound effect on detailing.  You’ll learn how every weave or blend can act differently with waxes or compounds, or even sprayable sealants to coatings.  Learn how to choose the right towel for the job!


  1. Learn to spot the differences in microfiber weaves, blends, and construction.
  2. Identify the right tool for each job.
  3. Learn how to save money and time.

Paint Issues and How to Correct Them
9:00 - 9:50 am

Presenter: Raymond Harrison, Sr.; ATP Customs

Description: This session will take you through the different kinds of paint issues and how to correct them.  We will discuss everything from lacquer to urethane paints, and describe just how far you can take a correction before it will need to be refinished.  Attendees will also learn how to identify a blemish and how to properly explain the steps to the customer.


  1. Identify paint issues from lacquer to urethane paints.
  2. Learn how far can you take a correction before it needs to be refinished.
  3. Discover what happens if you burn the paint and how to correct it. 
  4. Learn how to properly identify a blemish and explain the steps to the customer.

Speaker Bio: Raymond Harrison, Sr. started his detailing career in the early 1980s and has been a business owner for 20 years.  In his 30+ years of paint and body work experience, he has seen every paint line and paint type imaginable.  He previously worked as the paint supervisor for the TV series FantomWorks.

Buffing Pads - 101
10:00 - 10:50 am

Presenters: Clint Hintz, CD-SV, RT; Buff and Shine Mfg.
Justin Labato, CD-SV, RT; Buff and Shine Mfg., IDA Board Member

Description: The detailing industry is ever-changing with tools and polishing systems, which means there is a need for the constant evolution of buffing pads.  Our presentation will discuss the make-up and differences in fiber and foam-based buffing pads.  We will discuss how different fiber and foams will not always perform the same with different tools, polishing systems, and paint types.  This presentation will help explain how these different options may help increase productivity and improve performance.


  1. Gain an understanding of how to select the proper pad for your tool.
  2. Learn proper maintenance for pads to ensure you are getting the best longevity for your pad investments.  
  3. Gain better knowledge of the world of buffing pads.
  4. Understand which types of foams and fibers will work best with your current or future processes.

Production/Dealership Detailing, Expectations, and Management
11:00 - 11:50 am

Presenter: Walt Sanders, CD-SV; The Detail Spa

Description: In this presentation, Walt will share his experience of working as a dealership detailer and explain why it could be beneficial to every detailer to try at least once.  He will also discuss how to understand dealership expectations and how to efficiently execute work for maximum production while maintaining quality.  Lastly, he will touch on management and leadership in a dealer atmosphere and ways to keep your team inspired.


  1. Understand how to work efficiently in a production environment. 
  2. Learn how to turn dealership detailing into a career. 
  3. Understand the value of production work and how the leadership skills can help in all aspects of their business.

Managing Expectations
1:00 - 1:50 pm

Presenter: Yvan Lacroix; Lake Country Manufacturing

Description: This session will discuss how to change your perception of detailing to match that of your clients.


  1. Learn how to increase profitability.
  2. Learn how to increase customer satisfaction.
  3. Learn how to work less.

Profiting, Packaging, & Pricing
2:00 - 2:50 pm

Presenters: Justin Labato, CD-SV, RT; Buff and Shine Mfg., IDA Board Member
Keith Duplessie, CD-SV, RT; P&S Sales, Inc.

Description: This session will discuss the suggested methods of packaging and pricing detailing services to get the most out of profit margins.


  1. Understand how to package services better.
  2. Discover how to gain profits with better price structure.
  3. Understand how to make more profit.
  4. Learn the benefits of a la cart services.
  5. Learn the benefits of custom service packaging.

Wet Sanding 101 - The Dos and Don'ts and Spot Repair
3:00 - 3:50 pm

Presenters: David Patterson, CD-SV; Lake Country Mfg.
Jason Killmer

Description: During this session, the presenters will cover the basics of entry level wet sanding, including the do's and don'ts of wet sanding and how to do spot sanding to repair random defects or RIDS.  You will learn how to get started wet sanding, how to practice and improve your process, tools to use to reduce risk and increase experience when wet sanding, where wet sanding can be applied to your business, when to avoid wet sanding, and understand sandpaper grit ratings and where each is applicable for them.  To many in the detailing industry, wet sanding can be intimidating whether by hand or by machine.  The risk of doing damage to a person’s vehicle can easily be outweighed by repairing a scratch, defect, or doing a full orange peel removal.  With the knowledge and practice, individuals can add scratch repairs or large texture removal jobs to their business menu.  Easily expand your services, whether large jobs on custom vehicles or small jobs for dealerships with great ROI and labor rate.


  1. Gain a basic understanding of how to wet sand.
  2. Understand when to and when not to wet sand.
  3. Gain an understanding of sandpaper rating and basic blocks or tools.

Boats & RVs - Oxidation Removal Made Easy
4:00 - 4:50 pm

Presenter: Jason Rose, CD-SV, RT; RUPES USA, IDA Board Member

Description: Larger vehicles can mean larger potential profits!  Many automotive detailers don’t understand the subtle differences with polishing on gel-coated surfaces.  Learn the basics of polishing RVs and boats for profitability and how to adapt your automotive techniques to best address these larger vehicles.


  1. Introduce detailers who spend most or all of their time on automotive surfaces to the differences and approach to detailing gel-coated vessels (boats and RV market).
  2. Learn how this can be a very busy and profitable segment of their business. 
  3. Identify tools, processes, and sales approach for these types of customers and where to find them.

Friday, January 31, 2020

IDA Certification Event - Phase I (CD) - Register Now
8:30 am - 12:30 pm
Room: Gatlin E-1

Phase I consists of 10 exams, 10-20 questions each, in these subject areas: Equipment, Chemicals, Windows, Trim & Metal, Floors & Carpets, Seats, Paint Correction & Protection, Wheels & Tires, Prep Wash/Wash Bay, Detailing Terminology, Safety & Compliance.  A passing grade is 80%.

IDA Booth
10:00 am - 5:00 pm
Booth: #1024

Be sure to stop by the IDA Booth!  Enjoy refreshments while talking with detailers and industry experts, and learn about IDA programming at MTE.  Visit the booth product displays to see the latest technology and products in the detailing industry.  Members and Certified Detailers, pick up your IDA Member ribbon and IDA Certified ribbon!  Not an IDA member?  Sign up at the booth (there's a free gift involved)!

Booth Refreshments Sponsored By:    

The Evolution of Polishing Science - How Coating Technology Has Inspired Advances in Polishing Technology
2:00 - 2:50 pm
Room: Gatlin E-1

Presenter: Jim Lafeber, CD-SV, RT; Dr. Beasley's, Inc

Description: Polishing technology has done a poor job in keeping up with the advances of ceramic coating technology.  The shortcomings of many of today's polishes adversely affect protection durability, surface hydrophobicity, and self-cleaning (The lotus effect).  Using an inferior polish formulation often leads to premature coating failure.  Polish ingredients (i.e., oils) do not simply wipe off with an IPA solution after they have been embedded by the polishing phase.  The leading manufacturers of polishes have had to reinvent polish formulations to complement ceramic coating products.

This presentation will show the professional detailer which polish technology (nanotech versus organic based) is appropriate for the service that you are providing.  Detailers will also learn how you can tell if your polish is compatible with ceramic coatings. 

A ceramic coating is different from wax or paint sealants which are organic-based.  Organic material deteriorates faster than inorganic-based material, which lessens the bonding ability of the ceramic protection.  Ceramic nanotechnology is chemically inert and will not easily break down, however, organic residual material from polishes will prevent bonding to the painted surface. 

When a coating is applied to a surface which has been properly prepared and is free of silicone and organic material, that surface takes on adhesion properties that are stronger than superglue.

Today, the weakest link in long term substrate protection is proper surface preparation.


  1. Learn the correct steps to prep for ceramic coatings.
  2. Know the difference between organic and inorganic chemicals.
  3. Understand polish technology and how to use it.

Speaker Bio: Jim Lafeber is the President and owner of Dr. Beasley's, Inc. and Simon's Shine Shop, Inc., both located in Chicago, IL.  Jim is also a past President, Board Member, and Marketing Committee Chair for IDA.  His masterful chemistry understanding has led him to work directly with and create unique and innovative product solutions for leading OEMs.  Products developed by Jim include solutions that are used for matte finishes, microsuede interiors, vegan substrates, and ceramic nanotechnology.  His clients include Audi, Hyundai, Kawasaki, Mini Cooper, BMW, ICON4X4, and Volkswagen.  Jim has a natural gift of teaching and can break down the most complex topics into simple understandable concepts.

The Importance of "Value":  How to Determine, Promote, and Price your Service Value
3:00 - 3:50 pm
Room: Gatlin E-1

Presenter: Prentice St. Clair, CD-SV, RT; Detail in Progress, Inc.

Description: It is critical that professional detail business operators understand the concept of "value" when it comes to their work.  Value includes the convenience, time, effort, knowledge, tools, understanding, and problem-solving that you bring to every detail job.  Often, what we do goes far beyond the number of hours worked, and we need to make sure that we are accounting for the true "value" of the job.


  1. Identify services and activities that add value to the price that the customer pays.
  2. Develop promotional material that includes references to the "value" of the service provided.
  3. Evaluate current pricing strategies to ensure that "value" is included.

Speaker Bio: Prentice St. Clair has been a trainer and consultant to the detailing industry since 1999.  He has written over 400 published articles in various industry trade magazines and has authored several automotive detailing training videos.  Prentice is a proud member of the IDA's Founders Club and is an IDA Recognized Trainer.  AND, he still works on cars!

IDA Annual Business Meeting, Awards Presentation, and Reception
5:00 - 7:00 pm
Room: Conway

Come to our IDA Annual Business Meeting and Reception!  We will update you on the state of the industry and the IDA, announce the IDA Awards winners, and give you the opportunity to visit one-on-one with other IDA members at a reception following the meeting.  Open to all detailers.  Do not miss this event — you never know, you may win an award!

Annual Business Meeting Sponsored By:              

Awards Program Sponsored By:         

Media Provided by: Dr. Beasley’s

Saturday, February 1, 2020

IDA Certification Event - Phase II (SV) – All SV sessions are now full.  If you would like to be added to the SV testing waitlist, please email IDA Certification & Education Coordinator Alex Hazard at
8:00 am - 4:00 pm (Testing sessions are in two-hour timeslots.)
Location: Exhibit Hall

The Skills Validated tests represent the four primary categories that each candidate must demonstrate their “hands on” ability to perform.  The detailer must perform each phase of the testing on their own, and meet the minimum proficiency expected in order to pass.  The exam is presented in a scenario-type format to afford the detailer the opportunity to demonstrate the abilities expected of the Advanced Detailing Professional.  The applicant must have already completed Phase I Certification, having passed the 10 written exams, to fulfill the classification of Certified Detailer.  Phase II Skills Validation testing demonstrates hands on skills and in-person testing by an IDA CD-SV, RT (Recognized Trainer) in areas covered in the written exams: Wash Bay/Prep, Interior, Exterior Correction, and Finishing Steps.

Please Note: Before registering for the Skills Validated event, the applicant must have already completed Phase I (CD) Certification, having passed the ten written exams, to fulfill the classification of Certified Detailer.

Thank you to P&S for providing SV-testing materials.

IDA Booth
10:00 am - 4:00 pm
Booth: #1024

2020 Sponsors

The views and opinions expressed by sponsors and advertisers do not necessarily reflect the official policy or position of the IDA.