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IDA University

IDA University consists of educational events designed for the successful detailing professional.

Live educational sessions take place at conventions and tradeshows across the United States and the globe.  The information presented during each session focuses on technical, business, or marketing applications.  Presenters include leading industry professionals, marketing experts, and business consultants.

We also host two series of webinar presentations covering a variety of topics to help improve the knowledge and ability of IDA members and non-members from the comfort of a computer or mobile device: Third Thursday Webinars and Business Development Webinars.  Check back regularly for the current line-up and to register!  Members who are unable to attend on the day of the presentation will be able to access an on-demand recording from the archives webpage.

For more information on upcoming events, visit our Community Calendar.

Third Thursday webinars are held on the third Thursday of each month at 12 pm Central.  Business Development webinars are held on the first Friday of each month at 2 pm Central.  The schedule of upcoming webinars can be found here or under the 'Events' tab.

Certified Detailers - Attending a live webinar earns Certified Detailers 1 credit towards Certification Maintenance.

Technology - Attendance will require an internet connection and ability to connect to our virtual web conference platform.  The webinar connection information will be released to registrants prior to the event.

Cancellation Policy - If you register but find that you are no longer able to attend the live webinar, please cancel your registration.  Please note: no refunds or cancellations within 48 hours of the event. 

Price - Free for members and $25 for non-members.  Non-members who join within 30 days of the webinar may apply the registration fee to membership dues* (join the IDA here).
*Contact the IDA office for more information.

As an exclusive member benefit, IDA members have access to all past webinar recordings.  There are currently almost 100 recordings available, each chock-full of information to help take your detailing business to the next level. 

Certified Detailers - Each recording can be viewed for 1 credit towards your Certification Maintenance.  To earn the credit, you must view the entire webinar recording and subsequently complete the associated survey.  If you earned credit for attending the live webinar, you can NOT earn additional credit from the recording.

Past webinars can be viewed here (member login required).

Inside the IDA is a podcast for detailers, by detailers.  Join us for real stories from auto detailers in the industry that will walk through trials and triumphs in a way to inspire and connect with others in the industry.

Be sure to "Follow" our channel on Spotify and turn on notifications to be alerted when new episodes are available.  You can also save favorite episodes, add them to a playlist, and share them with your friends and colleagues.

2025 Sponsors


Mission Statement: Promoting the success and growth of the global professional detailing community.

Vision Statement: To be the lead advocate and premier source of information and support for the global professional detailing community.

The views and opinions expressed by sponsors and advertisers do not necessarily reflect the official policy or position of the IDA.