Join the IDA at Mobile Tech Expo (MTE) in Orlando, Florida!

Let us know what you're up to at MTE!  Use our official hashtags, #IDAatMTE and #IDAdetailers, and tag us on Facebook (@internationaldetailingassociation) and Instagram (@idadetailers) in your posts.

Schedule Overview:

• Education Day: Thursday, January 26, 2023, 8:00 am - 4:00 pm
• IDA Annual Business Meeting & Awards Presentation: Friday, January 27, 5:30 - 7:30 pm
  
• IDA Exhibit Booth: Friday, January 27 - Saturday, January 28, 2023
• IDA Certification Event - Phase I & II + Watercraft & Motorcycle (CD-SV, WC, MC): Friday, January 27 - Saturday, January 28, 2023

Thank you to our Title Sponsors:

View sponsorship opportunities here. 

Schedule of Events:

*All times listed are Eastern Standard Time (EST).

**To attend IDA events, you must register for the show at https://mobiletechexpo.com/registration/.  To attend educational sessions, you must select the Education Pass at registration.

Education Day: Thursday, January 26, 2023

Location (all sessions): Gatlin A3

***Note: Each MTE Education Day session is worth one (1) IDA recertification credit.  Learn more about IDA recertification requirements here.***

How to Train and Keep Staff
8:00 am – 8:45 am

Presenter:

Yvan Lacroix, CD-SV, RIT
(Photo Credit: Yvan Lacroix via Facebook)

Description: In this session, participants will learn how to find, hire, and keep good staff.  In today’s economy, it’s extremely important to provide exceptional training and support for your staff.  Training costs much more than retention.  With a history of 26 locations and over 100 employees, this was a key to our success.

Becoming the Million Dollar Detail Shop
9:00 am – 9:45 am

Presenter:

Dustin Jackson, CD-SV, WC
(Photo Credit: Dustin Jackson via LinkedIn)

Description: Do you have what it takes to become a Million Dollar Detail Shop?  In this presentation, you will receive expert tips and tricks to help you push towards your dreams of becoming one of the leading shops in the industry!

Learn How to Own a Detailing Business That Doesn’t Need You
10:00 am – 10:45 am

Presenter:

Jim Lafeber, CD-SV, RIT

Description: You started your business because you wanted freedom, yet somewhere along the way, you fell into the owner’s trap.  You started believing that unless every single decision goes through you, your business will fall apart.  So, you spend just about every waking moment either working on – or worrying about – your business.  This session will show you how to grow a business that does not need you.  Discover how to create systems and build a team so you can have work-life balance.

Why You Need to be a Millionaire Detailer, and How to Stop Making Excuses
11:00 am – 11:45 am

Presenter:

Jason Barker, CD-SV

Description: Discover this combination of practical tips on how to define “successful” in your business, through a powerful motivational presentation.  Learn how to cut through the myriad of distractions and excuses that mount against us as we get more successful.  This session is only for highly motivated people who still hold the dream of complete financial freedom, and who still want to make a positive difference in the world.  Get focused on your usually-abstract goal of “making a lot of money”, and also gain a new respect for your blue-collar career of car detailing.  Find out how to filter and brush-off the unrealistic claims that we all see online about detailing business success.  Get the quiet confidence to wade through the BS, and how to listen only to those people who truly want to help you succeed.  Learn next-level techniques of visualization from someone who has been successfully teaching this skill to professional athletes in the NFL, major league baseball players, Olympic boxers, people struggling with weight loss, and automotive business owners for over 20 years.

Client Compounding
1:00 pm – 1:45 pm

Presenter:

Renny Doyle, CD-SV, RIT

Description: No, we are not talking about compounds and polishes here.  Your existing clients are priceless!  Compound your clients by building meaningful relationships, connecting with your market, and earning referrals.  Combine that with your other marketing efforts, and your profits are going to soar!

How to Increase Your Detailing Revenue, Improve Your Cash Flow and Boost Your Bottom Line
2:00 pm – 2:45 pm

Presenter:

Davy Tyburski, America’s Chief Profit Officer® 
(Photo Credit: Davy Tyburski via Facebook)

Description: Quickly discover 7 of the most effective (and easiest to implement) profit building strategies for your detailing business.  This session will provide the blueprint to help you generate more SALES and PROFIT right now!  These strategies and techniques are based on his Top Selling Book, The Profit Book: 21 Unique Ways to Increase Sales, Improve Cash Flow, and Boost Your Bottom Line!  “As a Shark, Davy speaks my language…PROFIT, PROFIT, PROFIT!” – Kevin Harrington, Original Shark on ABC’s Hit TV Show “Shark Tank”

An Advanced Stain Removal Process
3:00 pm – 3:45 pm

Presenter:

Tyler F. Cucchi, CD-SV, RIT

Description: Learn the common and less common stains that can be found in a vehicle’s interior.  Find out how to discern between stains separated into TANNIN stains, protein-based stains, and other stains.  Looking at stains from this perspective, learn the 3-step system needed in order to do a proper job.  Get the simplest way to sort the stains into organic stains or a synthetic stain.  Participate in a discussion on how to now look at these stains with a simple two-step system using activated enzymes and a cleaner rather than having to do a 3-step system on every vehicle.

Friday, January 27, 2023

IDA Certification Event - Phase I (CD) – Register Now
8:00 am - 12:00 pm
Room: Gatlin E5

Phase I consists of 10 exams, 10-20 questions each, in these subject areas: Equipment, Chemicals, Windows, Trim & Metal, Floors & Carpets, Seats, Paint Correction & Protection, Wheels & Tires, Prep Wash/Wash Bay, Detailing Terminology, Safety & Compliance.  A passing grade is 80%.

IDA Booth #935
10:00 am - 5:00 pm

Click here to view the full floor plan

Be sure to stop by the IDA Booth!  Enjoy refreshments while talking with detailers, IDA leaders, and industry experts, and learn about IDA programming at MTE.  Visit the booth product displays to see the latest technology and products in the detailing industry.  Check out the latest IDA merchandise.  Members and Certified Detailers, pick up your IDA Member ribbon and IDA Certified Detailer ribbon!  Not an IDA member?  Sign up at the booth (there's a free gift involved)! 

IDA Certification Event - Watercraft Certification (WC) – Register Now
1:00 pm - 4:00 pm
Room: Gatlin E5

The Watercraft (formerly Marine) Certification is the first specialty certification offered by the International Detailing Association.  The Watercraft Certification consists of 5 exams, 10 questions each, in these subject areas: 1) Interior & Vinyl Care; 2) Paint & Fiberglass; 3) Safety & Environmental; 4) Terminology; and 5) Wood Trim, Metal & Brightwork.  Those who achieve the status of IDA Certified Detailer – Watercraft Certified (CD, WC) have demonstrated expertise not only as an auto detailer, but also in the dedicated area of watercraft detailing.

IDA Certification Event - Motorcycle Certification (MC) – Register Now
1:00 pm - 4:00 pm
Room: Gatlin E4

The Motorcycle Certification is the second specialty certification offered by the International Detailing Association.  The Motorcycle Certification consists of 5 exams, 10 questions each, in these subject areas: 1) General Knowledge; 2) Detailing Process; 3) Surfaces; 4) Terminology; and 5) Safety.  Those who achieve the status of IDA Certified Detailer – Motorcycle Certified (CD, MC) have demonstrated expertise not only as an auto detailer, but also in the dedicated area of motorcycle detailing.

IDA Annual Business Meeting and Awards Presentation
Doors open at 5:00 pm; Event starts at 5:30 pm
Room: Gatlin A1 + A2

Come to our IDA Annual Business Meeting and Awards Presentation!  We will update you on the state of the industry and the IDA, announce the IDA Awards winners, induct the next class of the IDA Hall of Fame, and give you the opportunity to connect one-on-one with other IDA members at a reception following the meeting.  All are welcome to attend.

Annual Business Meeting Reception Sponsored By:

Awards Program Sponsored By:

Saturday, January 28, 2023

IDA Certification Event - Phase II (SV) – Register Now!
8:00 am - 4:00 pm (Testing is in two-hour timeslots.)
Room: Gatlin A4

*Space is limited to 4 registrants per SV timeslot.

The Skills Validated tests represent the four primary categories that each candidate must demonstrate their “hands on” ability to perform.  The detailer must perform each phase of the testing on their own, and meet the minimum proficiency expected in order to pass.  The exam is presented in a scenario-type format to afford the detailer the opportunity to demonstrate the abilities expected of the Advanced Detailing Professional.  The applicant must have already completed Phase I Certification, having passed the 10 written exams, to fulfill the classification of Certified Detailer.  Phase II Skills Validation testing demonstrates hands on skills and in-person testing by an IDA CD-SV, RIT (Recognized Independent Trainer) in areas covered in the written exams: Wash Bay/Prep, Interior, Exterior Correction, and Finishing Steps.

Please Note: Before registering for the Skills Validated event, the applicant must have already completed Phase I (CD) Certification, having passed the ten written exams, to fulfill the classification of Certified Detailer.

SV Event Sponsored By:

IDA Booth #935
10:00 am - 4:00 pm

Click here to view the full floor plan

Be sure to stop by the IDA Booth!  Enjoy refreshments while talking with detailers, IDA leaders, and industry experts, and learn about IDA programming at MTE.  Visit the booth product displays to see the latest technology and products in the detailing industry.  Check out the latest IDA merchandise.  Members and Certified Detailers, pick up your IDA Member ribbon and IDA Certified Detailer ribbon!  Not an IDA member?  Sign up at the booth (there's a free gift involved)!