Late last year, the International Detailing Association (IDA) Tradeshow & Education Committee proposed easing the brand neutrality restrictions in place for those seeking to present an IDA Webinar. The IDA Board of Directors approved the decision, and
in January 2025, Josh Pierce, CD-SV, MC, RVC, WC, RIT, was the first to present a webinar under the new guidelines on the topic of "Carpet and Upholstery Cleaning with Team P&S." It remains our most highly attended live webinar of all-time and has
been our most watched online webinar recording this year. Members can view the upcoming schedule of webinars here, as well as access all currently available webinar recordings in the
free archive here.
In the video above, IDA Board Member Shad Stoker, CD-SV, MC, RVC, WC, RIT, explains the benefits of the new webinar policy for operator and supplier
members alike. For operators, this means that they will be exposed to a broad variety of topics and brands that they may not have otherwise been under the previous policy, which restricted presenters from mentioning specific brands, tools, or products during
their sessions. This may have prevented some potential webinar speakers from presenting if they felt it would be too difficult to educate thoroughly on the topic while having to speak in generalities. Now, operators will be able to learn about the
best way to use specific products and techniques and apply it to their business directly from the manufacturers and distributors themselves. For suppliers, the benefit is clear – they will be presenting directly to a group of highly engaged detailing
professionals who then in turn may become potential customers.
While the policy still has some restrictions to maintain the educational integrity of IDA Webinars (see the policy listed below in full), it will allow much more flexibility for future presenters. Members have consistently said that webinars are one of
the top benefits of their membership, so we are pleased to make them even more beneficial for you moving forward.
If you have been considering offering an educational webinar – either on a detailing- or business-related topic – but have hesitated to do so because of the former restrictions, we encourage you to reconsider now that the new policy is in place. You may
submit your interest form here or send us an email. You can also contact us at info@the-ida.com if you have any questions about the new policy or
any of your member benefits.
Don’t make it a sales pitch; no mention of pricing
No brand comparison
Focus on uniqueness of your product and how to get peak performance from it. Share tips and tricks; training framework
Pre-record session for committee to review at least a few days in advance; speaker to join throughout, encouraged to post in chat, and to lead a Q&A session wrap up at the end
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