Join the IDA for two Education Day tracks at MTE!

New this year: Sponsor an IDA education session!

Thursday, February 1, 2024
9:00 am – 3:45 pm EST*
Mobile Tech Expo | Gaylord Palms Resort | Kissimmee, Florida, U.S.

IMPORTANT: To attend IDA events at Mobile Tech Expo (MTE), you must register for the show at https://mobiletechexpo.com/registration/. To attend educational sessions, you must select the "Education Pass" option at registration.

*All times listed are EST.

Track 1: Detailing by IDA

10:00 am - 10:45 am

Are you Leading or Managing?

Speaker: Barry Theal, CD-SV, RIT; SB3 Coatings International

Session Description: Learning to capitalize on your character traits is an important factor in business. Let’s find out who you are. This session aims to help you gain the confidence to improve on all aspects of your business.

11:00 am - 11:45 am

Increase Revenue with a Product Needed to Complete a Detail

Speaker: Tony Pando; Dr. ColorChip

Session Description: It is essential to be proactive, forward thinking, and aware of the opportunities of sales, customer service, and added revenue. Paint chip and scratch repair is needed on 90% of all vehicles. There are many ways to add on to the sale – make customers love you or develop new relationships. There is always an opportunity to “skin the cat” at car shows, club event, retail customers, auto spas, or dealerships.

1:00 pm - 1:45 pm

Los Malos Habitos que nos Llevan al Fracaso, Como Reconocerlos y Evitarlos (Presentado en Español)

Speakers: Juan Gonzalez, CD-SV, MC, RIT; All Season Detail, and Jose Orlando Principe, CD-SV; OP Detailer

Session Description: Discutiremos las fallas más comunes para que puedas identificarlas. Aprenderás a implementar cambios que redireccionaran tu negocio.

Session Sponsored By:

3:00 pm - 3:45 pm

Advanced Stain Removal – Understanding Stains

Speaker: Tyler Cucchi, CD-SV, RIT; My Distribution Partner

Session Description: During this session, we will review multiple proper methods to tackle all the stains we may find inside a vehicle and also how to approach stains that we just cannot identify.

Track 2: IDA

9:00 am - 9:45 am

The Business of Motorcycle Detailing

Speaker: Roman Jimenez, CD-SV, MC; Biketailing Specialties, Inc.

Session Description: In this presentation, Roman will discuss how to successfully add motorcycle detailing to your current detailing business, the importance of developing local networking partners, and how to connect with bikers for this new opportunity.

10:00 am - 10:45 am

How can the Business Model Accelerate the Growth of Your Business

Speaker: Bruno Basso; Delta Pro Custom

Session Description: Selecting the correct business model is essential to the success of your detailing business! In this session, we will go over how making the correct choice can accelerate the growth of your business.

11:00 am - 11:45 am

Make More Money with Technology in the Detailing Industry – Why You Need It

Speakers: Rod Puzey, CD-SV; RoadFS, and Dustin Jackson, CD-SV, WC; Detail Bookie

Session Description: This joint presentation with Rod Puzey and Dustin Jackson will cover technology in the detailing industry: what it is, how it can make you money, and how to get it.

1:00 pm - 1:45 pm

Annual Planning Simplified

Speaker: Brent Mathieson, CD-SV; Revive Business Consultants

Session Description: Do you want to bring in more of the work that you enjoy without risking the revenue that keeps your business afloat? Do you want to attract clients that are enjoyable to work with because they see the value of your work? Do you want to clearly identify your core competitors and successfully win more of the work you enjoy doing with clients that are a pleasure to work with? If so, this is the class for you!

2:00 pm - 2:45 pm

Behind the Scenes of Marine

Speaker: Angela Gilham, CD-SV, WC; Elite Marine Protection

Session Description: During this presentation, we will cover insurance, safety, employee retention, business license, understanding marina procedures, and EPA requirements. We will also discuss why it is important to have insurance and proper equipment. Lastly, we will save time at the end for a brief conversation about oxidation removal and ceramic or PPF prep on boats.

Session Sponsored By:

3:00 pm - 3:45 pm

Stuff You Don't Know That You Need to be Doing Right Now!

Speaker: Jason Otterness; Chicago Auto Pros

Session Description: Most detailers are so focused on advancing their skills that they forget to do the other important things required to run a successful business. There are probably several easy things that you need to be doing today that you are missing! Ensure you are successful tomorrow by learning these simple tricks. Join Jason as he shares the secrets learned while growing Chicago Auto Pros Detailing into the successful business it is today.

Certified Detailers: Remember that each detailing-related session you attend during MTE Education Day, whether presented by an IDA member or any other speaker, is worth one (1) IDA Certification Maintenance credit! You just have to manually enter them into your Online Certification Journal following the event. Learn more about the IDA Certification Maintenance process and requirements here.

Sponsor an IDA education session at MTE!

This year, the IDA will be offering multiple sessions across two tracks on Education Day at MTE. One sponsorship will be available for each session. As an Education Day Session Sponsor you will receive the following:

• Company bio read at the beginning of session.
• Slide with logo at the beginning of session.
• A handout on the table in front of each seat with all sponsor logos and QR code to company website.
• Ability to raffle a prize package to the attendees or supply a give-away item to the class (OPTIONAL).

BECOME A SPONSOR

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