3rd Annual IDA International Education Day

Thursday, April 10, 2025

8:00 a.m. - 5:00 p.m. Central

VIRTUAL EVENT

Free for members | $25 for non-members

We want everyone to be able to access education materials on our website, regardless of language, and we are working harder than ever to provide content⁺ in as many languages as possible. This event, now in its 3rd year, was created to offer the opportunity to our 20 international Chapters, along with our global community of detailing professionals, that want relevant content for their country or region to deliver a webinar in the language(s) of their local audiences.

Please Note: All sessions will be recorded. While the live event will be open to both members and non-members, the recordings will only be made available to members following the event.

Schedule*:

*Schedule is subject to change.

8:00 am – 8:50 am Central (Time Zone Converter)

The Importance of Polishing Before and After PPF Installation 

Presenter:

Le "Max" Cuong, CD-SV
CEO, Maxtools co., ltd
Ho Chi Minh, Vietnam

Speaker Bio:  Max Le is a PPF (Paint Protection Film) and wrapping expert with over seven years of experience in the automotive detailing industry. He is a technical trainer for PPF GLOBAL, a US-based company with a branch in Vietnam and currently trains at Global Paint Protection Film Vietnam. Max has a deep passion for sharing his knowledge and has trained numerous detailing professionals on effective film installation techniques. He is committed to advancing the quality and durability of automotive paint protection services through hands-on training and education.

Session Description: In the automotive detailing industry, applying Paint Protection Film (PPF) is a crucial step to protect a car's paint. However, polishing before and after applying PPF is essential to ensure that the film adheres properly and maintains its shine and durability over time. This presentation will discuss the importance of polishing before PPF installation to create a perfect surface and polishing after PPF application to enhance the protective effects. Attendees will learn the proper polishing techniques to optimize PPF installation results, thereby improving work quality and customer satisfaction.

Presentation Language: Vietnamese

Chapter Represented:

10:00 am – 10:50 am Central (Time Zone Converter)

Multiplica el Valor de tus Clientes: Estrategias Comerciales que Revolucionarán tu Negocio de Detailing / Multiply Your Customer Value: Business Strategies to Revolutionize Your Detailing Business

Presenter:

Jose "Orlando" Principe, CD-SV
Master Detailer, OP Detailer
Austin, Texas, United States

Speaker Bio:Orlando Príncipe es CEO de OP Detail LLC y fundador de la Academia OP Detail, donde ha formado a más de 200 estudiantes en car detailing en Estados Unidos. Detallador certificado por la IDA, ha sido expositor en eventos destacados como la Mobile Tech Expo de Orlando y Webinars en la IDA. Orlando se especializa en la formación de detalladores que buscan emprender o escalar sus negocios, aplicando estrategias avanzadas en corrección de pintura y gestión comercial. Además, lidera una de las comunidades hispanas de detailing más grandes en EE. UU. a través de su canal de YouTube, @OrlandoPrincipe_detail.

Orlando Príncipe is the CEO of OP Detail LLC and founder of OP Detail Academy, where he has trained over 200 students in car detailing across the U.S. A certified detailer by the IDA, he has been a speaker at prominent events such as the Mobile Tech Expo in Orlando and Webinars for the IDA. Orlando specializes in training detailers who aim to start or scale their businesses, focusing on advanced paint correction and business management strategies. He also leads one of the largest Hispanic detailing communities in the U.S. through his YouTube channel, @OrlandoPrincipe_detail.

Session Description: Entre 2017 y 2023, se implementaron diversas estrategias comerciales centradas en la captación, retención y promoción activa de clientes, logrando incrementar el Valor Compuesto del Cliente (VCC) y asegurando un retorno sostenible de la inversión en marketing. Esta presentación guiará a los asistentes a través de un enfoque integral dividido en cuatro fases clave: Captación efectiva, Retención rentable, Promoción activa y Monitoreo constante del ticket promedio. Los participantes aprenderán cómo implementar campañas efectivas para atraer nuevos clientes, fidelizarlos a través de experiencias personalizadas y transformar a sus clientes en auténticos embajadores de su marca. Además, se presentarán tácticas de up selling y cross selling para aumentar el ticket promedio y generar crecimiento exponencial en sus negocios de detailing.

Between 2017 and 2023, various commercial strategies focused on customer acquisition, retention, and promotion were implemented, successfully increasing the Customer Lifetime Value (CLV) and ensuring a sustainable return on marketing investments. This session will guide attendees through an integrated approach divided into four key phases: Effective Acquisition, Profitable Retention, Active Promotion, and Constant Monitoring of the Average Ticket. Participants will learn how to implement effective campaigns to attract new customers, retain them through personalized experiences, and turn them into true brand ambassadors. Additionally, up selling and cross selling tactics will be presented to increase the average ticket and generate exponential growth for their detailing businesses.

Presentation Language: Spanish

Chapter Represented:

11:00 am – 11:50 am Central (Time Zone Converter)

Conoce el Vapor Seco y Úsalo en el Detallado Automotriz / Learn About Dry Steam and Use It in Automotive Detailing

Presenter:

Juan Vidrio
Director Comercial, Vaporza SA de CV
Zapopan, Jalisco, Mexico

Speaker Bio: Juan Vidrio is a Veterinary Zootechnician with more than 20 years of experience in technical sales, training and development of solutions in the cleaning and sanitation industry. He is passionate about innovation in sustainable technologies, speaker, and creator of patented technology. Outstanding Professional Experience: Vaporza (2001 – Present): Commercial Director, leading the implementation of sustainable cleaning technologies in more than 200 plants in the food, pharmaceutical and metalworking industries, trainer in self-detailing courses. Training specialist on the use of Dry Steam and speaker at events. Technology Developer: Creation and marketing of innovative products for cleaning in the food industry, with two Mexican patents related to heads for cleaning conveyor belts with Dry Steam. Key Skills: Technical Sales Training Product Development, Communication (speaker and digital content creator) Personal Values: Commitment to the environment and optimization of cleaning. Passion for nature and care of natural resources. Loyalty, solid principles and professional ethics.

Session Description: Aprenderemos a saber porque se le llama Vapor Seco, los diferentes tipos de equipos de Vapor y sus ventajas o desventajas, los principios de la limpieza y los usos y aplicaciones del Vapor Seco en el detallado.

We will learn to know why it is called Dry Steam, the different types of Steam equipment and its advantages or disadvantages, the principles of cleaning, and the uses and applications of Dry Steam in detailing.

Presentation Language: Spanish

Chapter Represented:

12:00 pm – 12:50 pm Central (Time Zone Converter)

Lederarten Erkennen, Leder von Kunstleder Unterscheiden – Wie Reinige Ich Richtig / Identify Leather Types, Distinguish Leather from Artificial Leather – How Do I Clean It Properly

Presenter: 

Lars Pickhardt, CD-SV
Vice President, IDA Germany Chapter
Gleichen, Niedersachen, Germany

Speaker Bio: Lars ist seit 30 Jahren in der Lederreparaturbranche tätig. Als ehemaliger Inhaber des Lederzentrums mit der Marke Colourlock, die 2023 an Koch-Chemie überging, hat er zahlreiche Innovationen vorangetrieben. Er engagiert sich zudem in der International Detailing Association (IDA) und fungiert als Vizepräsident des deutschen Chapters.

Lars has been working in the leather repair industry for 30 years. As the former owner of the leather center with the Colourlock brand, which was acquired by Koch-Chemie in 2023, he has driven numerous innovations. He is also active in the International Detailing Association (IDA) and serves as vice president of the Germany Chapter.

Session Description: Im Alltag eines Detailers stellt sich häufig die Frage: Handelt es sich um echtes Leder oder doch um Kunstleder? Oder ist es vielleicht Nubuk oder Alcantara? In diesem Vortrag erfährst du alles, was du wissen musst, um diese Frage künftig schnell und sicher zu beantworten. Außerdem bekommst du wertvolle Tipps und Tricks, wie du die jeweiligen Materialien effektiv, schnell und schonend reinigen kannst.

In the daily work of a detailer, the question often arises: Is this real leather or synthetic leather? Or perhaps nubuck or Alcantara? In this presentation, you'll learn everything you need to know to answer this question quickly and confidently in the future. You'll also receive valuable tips and tricks on how to clean the respective materials effectively, quickly, and gently.

Presentation Language: German

Chapter Represented:

2:00 pm – 2:50 pm Central (Time Zone Converter)

Como Operar Tu Negocio de Detallado Movil / How to Operate Your Mobile Detail Business

Presenter:

Luis Melgar, CD-SV, RVC, RIT
Owner, Jet Mobile Detailing & Melgar's Auto Detailing Supplies
Cathedral City, California, United States

Speaker Bio: Luis is a seasoned mobile detailing expert. He has taught courses and hosted detailing clinics and classes with world renowned detailers. He has hosted IDA Meet & Greets in Cathedral City and El Salvador, Central America. Luis also used to instruct military personnel from the Salvador Armed Forces.

Session Description: As a seasoned mobile detailing expert, Luis has perfected on-the-go results with his dedicated team. They have developed tried-and-true SOPs aligned with IDA guidelines. During this session, Luis will teach you how to start your ideal customer profiles, detailing tips, and upselling strategies to ensure top-notch service and fair valuation.

Presentation Language: Spanish

4:00 pm – 4:50 pm Central (Time Zone Converter)

RV Restoration and Ceramic Coating

Presenter:

Julian Vera, CD-SV, RVC
Owner, Vera's RV Mobile Detail Service, LLC
Modesto, California, United States

Speaker Bio: Julian Vera es el dueño de Vera's RV Mobile Detail Service, LLC, Vera's Detail Supplies, y Vera's Detail Academy.

Session Description: Aprende a llevar tu RV mobile detail service al siguiente nivel con restauracion de fibrade vidrio, recubrimientos ceramicos y roof inspections.

Learn how to take your RV mobile detail service to the next level with fiberglass restoration, ceramic coatings, and roof inspections.

Presentation Language: Spanish

Chapter Represented:

Certified Detailers - Attending each session earns Certified Detailers 1 credit towards certification maintenance. You must check-in to the live event to earn your credit(s).

Technology - Registrants will receive access information to stream the event via Zoom. Each session will have a unique Zoom link.

Session Recordings - If you are unable to attend the live event, members will be able to access the session recordings from the archives webpage.

Price - Free for members and $25 for non-members. Non-members who join within 30 days of the event may apply the registration fee to membership dues** (join the IDA here).
**Contact the IDA office for more information.

Please note: no refunds or cancellations within 48 hours of the event.

⁺The views and opinions expressed in the presentations are those of the speaker(s) and do not necessarily reflect the official policy or position of the IDA. Inclusion in International Education Day does not constitute an endorsement, guarantee, warranty, or recommendation by the IDA. The IDA makes no representation or warranties about any information contained in the presentations.