Join the IDA* at Mobile Tech Expo (MTE) in Orlando, Florida!**

Thriving In 2026 And Beyond: Growing Your Business By Being Your Best Authentic Self

Speaker:

Rodney Tatum
Owner, Mirror Reflections Auto Spa LLC

Session Description:
You may have heard and likely experienced that running a business has become more challenging in the past few years. For some people this has been a challenge they have overcome. Some individuals are enjoying their best victories. There are fundamental qualities these successful business owners have. I want to share that with you. Valuing who you are and what you want, beyond just the sales, translates in life and business. These traits are timeless and more important than ever.

Crafting a Living Mission Statement – How Purpose Drives Growth for Small- & Medium-sized Businesses

Speaker:
Tim Stanfield, CD-SV
Owner, TNS Automotive LLC

Session Description:
A living mission statement is more than just a corporate slogan—it is the guiding compass that defines the purpose, values, and direction of a business. For small- and medium-sized businesses (SMBs), the mission statement serves as a strategic anchor, helping owners and employees align decisions, actions, and culture with long-term goals. Unlike static statements that quickly lose relevance, a living mission statement evolves with the organization. It adapts to market shifts, customer needs, and internal growth, ensuring the business remains both authentic and agile. Crafting one begins with identifying core strengths, audiences, and the unique value the business brings to its market. From there, leaders can build a concise, actionable statement that reflects both current operations and future aspirations. Once established, it must be embedded into hiring, branding, customer service, and performance measurement. By revisiting it regularly and involving team input, SMBs can transform their mission into a living, breathing strategy—one that strengthens employee engagement, builds customer loyalty, and drives sustainable growth.

How Can the Business Model Accelerate the Growth of Your Business?

Speaker:
Bruno Basso, CD-SV
Master Detailer, Delta Pro Custom

Session Description:
Business models have been contributing to the growth of innovative and disruptive companies. Through this methodology, you will learn how to create, deliver, and capture value for your business.

Bulk Buying for Maximum Profit: How Detailers Can Save Big and Increase Margins

Speakers:
Michael Rhines, CD-SV
Outside Sales Rep and Industry Advisor, Car Candy Automotive Detail Products

Justin Labato
Owner, JL's Showroom Auto Salon

Session Description:
In today’s competitive detailing industry, every dollar counts—and one of the most powerful ways to protect profits is by rethinking how products are purchased. This presentation will dive into the financial and operational advantages of buying detailing products in bulk. Attendees will see clear, real-world cost comparisons that demonstrate how bulk purchasing can save shops thousands of dollars annually while boosting margins. Beyond just the math, this session will also cover practical strategies for inventory management, dilution ratios, and product storage to ensure bulk supplies are used efficiently and without waste. Mike and Justin will share insights from their extensive industry experience, including case studies of shops that successfully transitioned to bulk buying and saw measurable results in both profit and workflow. Whether you’re a mobile operator or a shop owner managing multiple technicians, this session will provide actionable steps to maximize profitability, streamline operations, and reinvest savings back into your business.

Marine Detailing and Moving into MPF (Marine Protection Film)

Speaker:
Angela Gilham
Owner/Operator/CEO, Elite Marine Protection

Session Description:
This class will discuss marine detailing basics and how to transition into other areas such as MPF, ceramic coatings, and tint specific for marine.

The Road to $5 Million: Processes That Power Growth

Speaker:

Dustin Jackson, CD-SV, WC
Owner, IGL Coatings USA

Session Description:
Big goals don’t happen by accident, they happen because of processes. At EZN Detail, Dustin Jackson and his team are building out the systems that will carry their shop to $5 million in revenue. From estimates to retention to handling cancellations and no-shows, these aren’t just back-office checklists, they’re the heartbeat of a business that wants to grow and scale. In this session, Dustin shares real examples of how processes create consistency, protect your time, and build momentum. Whether your shop is brand-new or you’ve been around for years, you’ll see how focusing on the right processes now sets you up for growth down the road.

Achieving Efficiency and Excellence in Auto Detailing with AI-Powered Precision

Speakers:
Rob Schruefer, CD-SV, MC-SV, RVC, WC, RIT
CEO, On The Spot Mobile Detailing LLC

Adam Churchwell
COO, On The Spot Mobile Detailing LLC

Session Description:
This presentation explores how artificial intelligence can transform auto detailing, delivering professional-level results while optimizing workflows. Drawing on the creation and functionality of the Det(AI)ler app, this session uncovers how AI-powered tools can provide tailored, step-by-step guidance to detailers of all skill levels. We will share 20 years of detailing industry experience and show how technology can empower users to focus on achieving excellence with minimal guesswork. Attendees will gain insights into integrating AI technology into their workflow, harness its potential to improve efficiency, and ensure a professional finish every time. The presentation will also address strategies for scaling operations sustainably without compromising quality, making it particularly valuable for eco-conscious professionals and small business owners. Whether newcomers to the trade or seasoned professionals, attendees will leave equipped with practical tools to implement immediately and transform their approach to auto detailing.

Turbocharge Your Detailing Business: The Full-Throttle Blueprint to Accelerate Your Growth, Attract More Clients, and Maximize Your Profits!

Speaker:
Davy Tyburski, America’s Chief Profit Officer®
CEO, BigMoneyDetailer.com

Session Description:
In today’s detailing industry, skill alone isn’t enough, you must run a business that generates consistent growth and profit. In this session, Davy Tyburski, America’s Chief Profit Officer® and CEO of BigMoneyDetailer.com, shares the proven blueprint that shows you how to go from being “good at detailing” to “great at business.” One of the biggest benefits attendees will gain is learning how to craft and communicate their unique story. Clients won’t “hear you” until they know you, and building trust through authenticity sets your business apart. You’ll also learn data-driven decision-making techniques, like Davy’s “Find Your 3 Drops” method, that help eliminate guesswork and focus on what truly drives revenue, profit margins, and efficiency. This session also equips you with practical, repeatable systems to multiply results. You’ll discover how to implement a Referral Introduction System that consistently generates high-quality clients, optimize sales funnels through centers of influence, and deliver memorable client experiences that lead to repeat business. With referrals already accounting for over half of new business in detailing, having a structured introduction process becomes a game-changer. Finally, you will be able to model success from over 15 other industries that Davy serves. Proven frameworks in marketing, customer service, and operations can be adapted to detailing, giving you a competitive edge over businesses that stick with “business as usual.” Combined with the mindset of continuous training and personal development, these strategies provide both the tools and confidence to grow your business. The first 50 who attend his session receive a new copy of his latest book, “Big Money Detailer Marketing.” Whether you’re just starting out or preparing to expand, this session offers a full-throttle roadmap to attract more clients, maximize profits, and build a thriving detailing business that lasts.

Detailing con Propósito: Transforma tu Técnica en Negocio y tu Pasión en Éxito (Detailing with Purpose: Transform your Technique into a Business and your Passion into Success)

Orador/Speaker:
José "Orlando" Principe, CD-SV, RIT
Master Detailer, OP Detailer Academy

Descripción de la sesión: 
En esta charla quiero hablar desde la experiencia real, no desde la teoría. Durante años he visto a muchos técnicos dominar la técnica, pero sentirse estancados porque no saben cómo convertir su talento en un negocio rentable. En “Detailing con Propósito” comparto el camino que recorrí para pasar de ser un técnico que solo pulía autos, a liderar una academia con impacto internacional. Esta presentación está diseñada para ayudarte a conectar tres cosas: tu técnica, tu mentalidad y tu visión como profesional del detailing. Voy a compartir los errores que más cuestan tiempo y dinero, pero también las estrategias que me permitieron trabajar con marcas, formar equipos y construir una carrera con propósito. No vengo a motivar desde la emoción, sino desde la claridad. Quiero que salgas de esta charla con herramientas, ideas y decisiones que puedas aplicar, ya sea que estés comenzando o buscando escalar tu negocio. Este es el tipo de conversación que me habría gustado escuchar cuando empecé.

Session Description:
In this talk, I want to speak from real-world experience, not theory. For years, I've seen many technicians master the technique but feel stuck because they don't know how to turn their talent into a profitable business. In "Detailing with Purpose," I share the journey I took from being a technician who only polished cars to leading an academy with international impact. This presentation is designed to help you connect three things: your technique, your mindset, and your vision as a detailing professional. I'll share the mistakes that cost the most time and money, but also the strategies that allowed me to work with brands, build teams, and create a purposeful career. I'm not here to motivate through emotion, but through clarity. I want you to leave this talk with tools, ideas, and decisions you can apply, whether you're just starting out or looking to scale your business. This is the kind of conversation I wish I'd had when I began.

Image. Atmosphere. Results – Integrity and Consistency Build a Business, Not Marketing Gimmicks

Speaker:
Justin Krauss, CD-SV
Owner/Operator, Western Colorado Detail Supply

Session Description:
Your image must instill confidence. When a customer walks into your shop, they are making an instant judgment about whether you are the kind of business they can trust with their vehicle. That decision happens in seconds, before you ever speak a word—and it’s shaped by your appearance, your shop’s atmosphere, and the way you present your work. In the detailing industry, success isn’t built on flashy marketing alone—it’s built on the alignment between your image, your atmosphere, and your results. You can invest $200,000 a year in Facebook ads, run endless promotions, and flood your social media feed with boosted posts. But if your presentation, your shop’s environment, and the experience you deliver don’t measure up to the promises in your advertising, your customers won’t stay. The reality is simple: consistency is the most powerful marketing tool you have. This session will walk attendees through the essential building blocks of a credible, professional brand that earns customer trust and loyalty—the kind of trust that creates repeat business and word-of-mouth referrals that no paid ad can match. We’ll break down what “walking the walk” really means in the detailing industry, with practical, actionable steps that shops of all sizes can implement immediately. We’ll start with professional image—why the way you present yourself sets the tone for every customer interaction. From uniform standards to personal grooming, these are small but crucial elements that communicate you’re serious about your craft. We’ll cover professional attire for all—not just owners, but every team member. When your staff looks polished and uniform, it conveys organization, pride, and reliability before a single word is spoken. Next, we’ll focus on creating a showroom that breeds confidence. This isn’t about expensive décor—it’s about cleanliness, organization, and displaying your work in a way that tells the customer, “Your vehicle will be in good hands.” We’ll discuss how layout, lighting, and visible results can influence purchasing decisions on the spot. A well-presented pricing structure is another key piece. If your pricing is confusing, hidden, or poorly formatted, customers feel uncertain. We’ll talk about how clear, transparent pricing builds trust—and why format, font choice, and visual design matter more than you think. Your website is your digital showroom, and it must reflect the same professionalism as your physical space. We’ll explore how to make sure your site is easy to navigate, visually appealing, and optimized to showcase your best work. Finally, we’ll address process—from check-in to check-out. A smooth, professional process shows customers you value their time and care for their vehicle every step of the way. From paperwork and pre-inspection photos at check-in to a clean, polished delivery at check-out, these touchpoints reinforce your professionalism and help build lasting relationships. Bonus Takeaway: Every attendee will walk away with ready-to-use TV display slides for in-shop pricing presentations and a fully editable website template—completely free—so you can start implementing what you learn the same day. By the end of this session, you’ll have a clear, repeatable formula for aligning your image, atmosphere, process, and results to build a business that thrives on reputation, not just marketing spend. When every piece of your customer’s experience reinforces the next, you don’t just make a sale—you earn a lifelong client.

History of Automotive Paints: How to Work on Museum and Collectible Vehicles – A Body Shop Perspective

Speaker:
Robert "Bob" Wrasman, CD-SV, RIT
International Trainer, Car Brite

Session Description:
Everyone would love to work on some of the coolest cars in the world. The problem is having the knowledge and the confidence to approach these types of vehicles. This class will give you an inside view of what to do. You will learn the different types of paint encountered in a museum or private collection, which is different than what you may encounter every day. Knowing the difference, you will be able to identify when and when not to work on different paints.

How to Create Predictable & Repeatable Results in Your Shop or Mobile Business

Speaker:
Chris Bence, CD-SV, MC
Owner, Swerve Pro Detailing LLC

Session Description:
Coming soon!